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Laura Sasaninejad Marketing Communications Portfolio

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Resume

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SASANINEJAD Marketing & Communications

education

Hollins University

Bachelor of Arts - Communication

Studies - 2013

LAURA 540.915.2874

lfassett0616@gmail.com

skills

Digital Marketing

Content Marketing

Adobe InDesign & Photoshop

Social Media

Email Marketing

Public Speaking

Event Planning

interests YMCA of the Roanoke Valley

Volunteer

Taubman Museum of Art Volunteer

Roanoke Valley Wildlife Rescue

Volunteer

Hollins Student Conference – Health

Communications Participant

experience

Digital Marketing & Communications Specialist/Marketing Coordinator Brown Distributing Co. 2014-2016 Lead voice for organization in all online spaces. Managed all digital marketing initiatives including: email marketing, social media, content creation, and website management. Created online marketing strategy encompassing over 25

brands and company-wide sales goals Assisted in the rebranding and design overhaul of company website Planned and organized over 500 events state-wide Grew social media engagement over 80% Managed multiple newsletter with an average open rate of

24%

Communications Specialist FARO Technologies 2015 Managed all company online communications, including com-pany blog and social media. Served as main PR contact for the organization. Led development of editorial content calendar Assisted in the planning and execution of a 52 event tour

spanning North and South America Implemented paid advertising campaigns to increase

brand awareness

National Account Manager/Marketing Specialist First Call Parts 2013-2014 Called on national accounts and managed online marketing efforts including social media, web content, and email marketing. Coordinated trade show presence at national conferences Rebranded print & digital all marketing materials Created and managed customer newsletter

Marketing Specialist Awful Arthurs Seafood Co. 2012-2013 Promoted events and restaurant specials with social media campaigns, and served as company PR contact. Redesigned restaurant menus Created promotional materials Emceed fundraising events

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Table of Contents

Press Materials - 5

News Release - 6

Media Advisory - 9

Content Management - 12

Website Content - 13

ENewsletters - 18

Social Media Management - 20

Blog Content - 23

Leadership and Strategy - 34

Event Coordination - 35

Marketing Strategy - 39

Internal Communication - 41

Graphic Design - 43

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Press Materials News Release

Media Advisory

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News Release

Composed news release for a 52-event workshop tour through North &

South America with FARO Technologies. Managed distribution lists

through PR News Wire.

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LAKE MARY, Fla., Sept. 29, 2015 /PRNewswire/ -- FARO Technologies, Inc. (NASDAQ: FARO), the world's most trusted

source for 3D measurement and imaging technology, announces a series of hands-on workshops to enable customers to leverage the

power of technology for their metrology and 3D documentation needs. Attendees will learn how cutting-edge 3D measurement and

documentation tools can solve unique challenges, optimize existing processes, and maximize their company's productivity.

The upcoming workshops will span the United States, Mexico and Canada and will take place in more than 50 cities during October

and November. Each workshop will address numerous real-world challenges, across a wide-variety of applications and industries,

including Aerospace, Automotive, and all other Manufacturing sectors, as well as Architectural, Engineering, and Construction

(AEC); and Public Safety. to bring

"This is an opportunity our current and potential customers together to share their experiences surrounding Metrology and 3D Docu-

mentation. FARO will present customer success stories and answer questions about efficiency gains and return on investment oppor-

tunities. We look forward to bringing our full portfolio of hardware and software to our users in a convenient, hands-on forum," stat-

ed Kathleen J. Hall, Senior Vice President and Managing Director - Americas.

The workshops require no registration fee and are open to anyone considering an investment in Portable Coordinate Measuring Ma-

chines (PCMMs) and/or 3D Laser Scanning solutions. Additionally, the workshops will include industry-specific breakout sessions

with product demonstrations of the latest technologies, presentations on best practices for common workflows, an open-forum Q&A

and the ability to network with like-minded technologists.

For more information or to register for the event, visit mustsee3d.faro.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995

that are subject to risks and uncertainties, such as statements about demand for and customer acceptance of FARO's products, and

FARO's product development and product launches. Statements that are not historical facts or that describe the Company's plans,

objectives, projections, expectations, assumptions, strategies, or goals are forward-looking statements. In addition, words such as "is,"

"will," "continues" and similar expressions or discussions of FARO's plans or other intentions identify forward-looking statements. For-

ward-looking statements are not guarantees of future performance and are subject to various known and unknown risks, uncertain-

ties, and other factors that may cause actual results, performances, or achievements to differ materially from future results, perfor-

mances, or achievements expressed or implied by such forward-looking statements. Consequently, undue reliance should not be

placed on these forward-looking statements.

Factors that could cause actual results to differ materially from what is expressed or forecasted in such forward-looking statements

include, but are not limited to:

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development by others of new or improved products, processes or technologies that make the Company's products less com-

petitive or obsolete;

the Company's inability to maintain its technological advantage by developing new products and enhancing its existing

products;

declines or other adverse changes, or lack of improvement, in industries that the Company serves or the domestic and inter-

national economies in the regions of the world where the Company operates and other general economic, business, and

financial conditions; and

other risks detailed in Part I, Item 1A. Risk Factors in the Company's Annual Report on Form 10-K for the year ended De-

cember 31, 2014.

Forward-looking statements in this release represent the Company's judgment as of the date of this release. The Company under-

takes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events, or oth-

erwise, unless otherwise required by law.

About FARO

FARO is the world's most trusted source for 3D measurement technology. The Company develops and markets computer-aided

measurement and imaging devices and software. Technology from FARO permits high-precision 3D measurement, imaging and

comparison of parts and complex structures within production and quality assurance processes. The devices are used for inspecting

components and assemblies, rapid prototyping, documenting large volume spaces or structures in 3D, surveying and construction, as

well as for investigation and reconstruction of accident sites or crime scenes.

The Company's global headquarters is located in Lake Mary, FL; its European regional headquarters in Stuttgart, Germany; and

itsAsia Pacific regional headquarters in Singapore. FARO has other offices in the United States, Canada, Mexico, Brazil, Germany,

theUnited Kingdom, France, Spain, Italy, Poland, Turkey, the Nether-

lands, Switzerland, Portugal, India, China, Malaysia,Vietnam, Thailand, South Korea, and Japan.

More information is available at http://www.faro.com

SOURCE: FARO Technologies, Inc.

Website: http://www.faro.com

Contact: Rob Pietsch, Vice President, Marketing- Americas,

Rob.Pietsch@faro.com, 407-333-9911

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Crafted media advisory for 2nd Annual Gainesville Craft Beer Week and

served as the PR Contact for the Gainesville Craft Beer Week Planning

Committee. Distributed press release through email to local media

sources.

Media Advisory

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Media Contact: Laura Sasaninejad 540-915-2875 laura.fassett@brown.com

FOR IMMEDIATE RELEASE: CRAFT BREWERIES INVADE GAINESVILLE

Gainesville, FL – April 8, 2015 – The Hogtown Brewers Association is hosting one of the most well respected Craft Beer

Festivals in the State of Florida and leading up to the Hogtown Craft Beer Festival on Saturday, April 18, Gainesville is

welcoming craft breweries from all over the country with open arms. To celebrate this clash of amazing beer, area res-

taurants and bars will be hosting some great events and featuring specials all week.

Gainesville Craft Beer Week will take place from Saturday, April 11 to Sunday, April 19. There will be several events

taking place around town. You can access more event info here and view a printable calendar here.

About Hogtown Brewers: Hogtown Brewers is celebrating our 30th anniversary this year. The Hogtown Craft Beer

Fest (4th annual) is part of our beer education mission. Promoting great craft beer is almost as important to us as our

own brewing. Craft brewers have long known that home brewers are the most enthusiastic & effective ambassadors for

craft beer. The fest is a great way for professional & home brewers to work together in promoting craft beer and putting

on a great event for the public. For more information please visit: http://www.hogtownbrewers.org/Introduction.html

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Content Management

Website Content

ENewsletters

Social Media

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Website Content

Managed content for Brown Distributing’s website,

www.brown.com. Included updating supplier information

and keeping event calendar current using MODX.

Managed and crafted content for Drink Like A Local via

Word Press. This included updating brewery information,

local establishments, news, and events.

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This report shows the monthly website traffic of

Brown.com using Google Analytics

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This report shows the monthly website traffic of

DrinkLikeALocal.com using Google Analytics

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ENewsletters

Crafted and distributed bi-weekly and monthly content for Brown Distributing’s customer and consumer focused newsletters, Tapped In and Fresh Beer Times, using Constant Contact.

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Fresh Beer Times A consumer focused newsletter which features

an editorial, recipes, upcoming events, new,

returning products, and industry news.

Tapped In A customer focused newsletter which includ-

ed price promotions, featured products and

suppliers, as well as any relevant news.

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Social Media Management

Managed multiple social media accounts for Brown

Distributing, Drink Like A Local, and South Florida Beer

Week. Explored new social engagement opportunities

with Snapchat and Pinterest.

The Numbers

Facebook followers +188%

Facebook reach +105%

Twitter follower by +134%

Twitter reach by +64%

Instagram follows +239%

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Blog Content

Developed creative and original blog content for

Brown Distributing’s multiple sites using MODX, Word

Press, and Blogger.

Crafted unique blog series, New Brew, featuring newly

released products. Worked with People Support Team

to develop an Employee Spotlight blog series.

Re-distributed case studies and other promotional

content, as Customer Success Stories blog series at

FARO Technologies.

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New Brew Blog Series

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Employee Spotlight Blog Series

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Leadership and Strategy

Event Coordination

Marketing Strategy

Internal Communication

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Event Coordination

Coordinated over 500 events state-wide with

Brown Distributing ranging from 15 to over 5000

people.

Assisted with planning trade show presence, and

52-event workshop tour across North & South

America with FARO Technologies.

Planned trade show presence to National

Conventions for First Call Parts.

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Funky Buddha Brewery Beer Dinner with Maxine’s on Shine &

The Thirsty Topher

The Amazing Race for Charity with Cigar

City Brewing

Bike MS Cycle to the Shore with Left Hand Brewing Company

Trucks and Tech Lake Eola with Shipyard

Brewing co.

Local Brews Local

Grooves at Orlando

House of Blues

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Funky Buddha Brewery Brand Launch in Orlando

Art 31 with Ommegang at Maitland Art &

History Center

Science Night Live: Craft Beer Edition at the Orlando Science

Center

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Must See 3D Solutions Workshops Tour

MD Expo trade show display in Long Beach, CA with First Call Parts

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Marketing Strategy

Developed online marketing strategy for Brown

Distributing’s content on various blogs, websites, and

social media.

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Utilized Marketing Flight Plan to promote various brands on a monthly basis.

Created editorial calendar using Trello for managing post ideas and scheduled posts for social media.

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Internal Communications

Created content and managed internal communication

initiatives to increase awareness of promotions and

events with Brown Distributing’s sales teams.

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Weekly Marketing Updates were sent out to

each sales team territory to update them on pro-

motions, events, and marketing content.

Internal campaigns were sent using Constant

Contact such as the one above for American Craft

Beer Week. It served to provide the sales teams

with resources to promote events and specials

with their accounts.

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Graphic Design

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Below is an example of a tri-fold brochure for a fictious campaign from my time at Hollins University.

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Thank you!

If you would like to see more please visit my website:

www.LauraSasaninejadBlog.Wordpress.com