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INTERNET COMMUNICATION AND THE DEMOCRATIZATION
OF THE INFORMATION SOCIETY
Summary: Internet as a new media of mass, as well as any
other type of communication has its advantage over the other,
classical media in its speed and availability. Internet
portals, social networks and other communication platforms in
the virtual world in this area reach their peak of expediency
because they allow informing and bonding that is physically
impossible. The state borders and geographic distance on the
Internet are spa- tially diputed, and it is possible through
various platforms to communicate daily both synchronously or
asynchronously. Also, the Internet has spawned the term
"democratiza- tion of knowledge" which is mainly spoken of in a
negative context, but which actually provides access to a
number of findings (especially with the free online courses offered
by Coursera, and similar services) to those social groups to which
this knowledge is ot- herwise, because of the economic or/and
geographical factors, unavailable. Thirdly, a mankind is witnessing
to the general trend of control of the traditional mass media in
which political and economic power sources are conducting the
editorial policy in their behoof. In this sense, the Internet as
yet insufficiently explored area leaves the space for independent
portals where one can report freely and engage in the profession
without de- trimental (self)censorship. This paper discusses the
advantages of the new media, but also provides a critical review
and refers to many mistakes and pitfalls, where is necessary to
take into account when being active in any of these domains. In
this way, the article also points to the necessity of media
education when using the Internet in any sphere in question.
Key words: internet, media literacy, online journalism,
internet portals, social networks.
