Integrating Oracle Commerce Cloud and Oracle Responsys 2020. 2. 12.¢  Oracle Commerce Cloud and Oracle

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  • Integrating Oracle Commerce Cloud and Oracle Responsys

    E76113-11 February 2020

  • Integrating Oracle Commerce Cloud and Oracle Responsys,

    E76113-11

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  • Contents

    1 Introduction Objective 1-2

    Audience 1-2

    Prerequisites 1-2

    2 Configuring the Integration Configure the Integration Package 2-1

    Download the integration package 2-1

    Import the integration package 2-1

    Configure the Oracle Responsys Connection 2-2

    Configure the Oracle Responsys Connection 2-2

    Configure the Oracle Responsys Database Tables 2-3

    Configure the Oracle Commerce Cloud Connection 2-5

    Generate a Security Token 2-5

    Activate the Integration 2-6

    Configure the Oracle Commerce Cloud Webhooks 2-6

    3 Using the integration Create an Abandoned Cart Program 3-1

    Index

    iii

  • 1 Introduction

    This document is intended to provide instructions on how to implement the integration between Oracle Commerce Cloud and Oracle Responsys.

    Oracle Commerce Cloud is an eCommerce solution designed specifically to run in the Oracle Cloud. The solution provides you with a range of powerful tools to build a flexible, feature-rich storefront for your customers.

    Activities you can perform with Oracle Commerce Cloud include the following:

    • Customize the design and layout of your storefront pages and preview your changes

    • Display your store content in different languages

    • Create or import catalog items

    • Manage inventory

    • Offer promotions

    • Manage shopper accounts

    • Allow shoppers to set up wish lists

    • View reports about your store

    • Test the visual elements of your store to determine which design shoppers prefer

    • Develop custom features for your store through the Oracle Commerce Cloud web services API

    Oracle Responsys is an application within the Oracle Marketing Cloud suite of products that empowers data-driven marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles. It is easy to make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time.

    Integrating these solutions brings together the capabilities of Commerce Cloud and Responsys to provide a unified solution for businesses to not only sell to their customers, but also communicate with them in a relevant and structured dialogue based on the customer’s commerce activity. Commerce Cloud provides the overall customer experience allowing merchants to provide the most relevant content to shoppers at all times and, by integrating Commerce Cloud and Responsys, retailers can connect online behaviors in near real time to immediately respond to customer’s actions and trigger personalized communications.

    In addition, Commerce Cloud data can be used to create a more complete user profile which allows retailers to deliver a more personalized and engaging experiences to drive conversions and revenue.

    1-1

  • Objective The integration of Oracle Commerce Cloud and Oracle Responsys targets support for the following customer commerce activity:

    • Welcome: Communicate with newly registered customers to enhance their relationship with the merchant.

    • Win Back: Communicate with customers who have not created any new orders in a significant period of time. The message to the customer can be tailored to include a Commerce Cloud promotion to encourage them to return to the website.

    • Milestone: Using Commerce Cloud profile data, communicate with customers based on personal milestones such as their birthday or the anniversary of their registration date.

    • Abandoned Cart: Communicate with customers who added items to their shopping cart and then left the website without purchasing the items they placed in the cart. The message to the customer can be tailored to include aCommerce Cloud promotion to encourage them to return to the website.

    This document provides instructions on how to set up an integration between Commerce Cloud and Responsys so that Commerce Cloud information is automatically passed to Responsys ensuring that the supported marketing campaigns are always based on current shopper activity. This document provides instructions on the following topics:

    • How to download the Oracle Integration Cloud Integration Flows.

    • How to configure and set up the Oracle Integration Cloud Integration Flows.

    • How to setup the connection to Responsys.

    • How to set up the required data tables in Responsys.

    • How to setup the connection to Oracle Commerce Cloud.

    • How to configure the webhooks to trigger the integration flows.

    • How to use the abandoned cart functionality supported by the integration.

    Audience This document is written for Oracle Commerce Cloud and Oracle Responsys administrators who need to set up and configure the integration between these two systems.

    Readers of this document should have experience with Commerce Cloud, Responsys, and Oracle Integration Cloud administration.

    Prerequisites For the purposes of this document, it is assumed that you already have:

    • An Oracle Commerce Cloud account and access to Oracle Commerce Cloud 16.6 or later.

    • An Oracle Responsys account and access to Oracle Responsys 6.31 or later.

    Chapter 1 Objective

    1-2

  • • An Oracle Integration Cloud account and access to Ora