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Innovation: Greatest Hits - web.luxresearchinc.com · The Journey of Creating and then Monetizing Idea is filled with ups, downs, setbacks and continuous problems to be solved. 31

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Greetings!!!

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A.I.

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A.I.

Machine Learning

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A.I.

Machine Learning

Block-Chain

A Little About Me

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“How Kraft Got Its Innovation Groove Back”

- Forbes (2/19/13)

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“Worst to First”

6.5%7.8%

10.4%

13.4%14.3%*

0%

2%

4%

6%

8%

10%

12%

14%

16%

2009 2010 2011 2012 *2013E

Innovation Contribution More than Doubled in 4 Years

Net revenue from new product innovation over last 3 years

Source: U.S. Nielsen Consumption - 3-Outlet (2009-2011) and All Outlet-xAOC (2012 & 2013), *2013 Estimate

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9 new $100 million platforms

9 Nielsen Breakthrough Winners

Co

pyr

igh

t ©

2012

Th

e N

iels

en C

om

pan

y. C

on

fid

enti

al a

nd

pro

pri

etar

y.

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CURRENT WORK

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CURRENT WORK

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The Brief of a Lifetime

Innovation is (really) Hard

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And incredibly HUMBLING

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What is Innovation?

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Monetizing Ideas

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The Journey of Creating and then Monetizing Idea is filled with ups, downs, setbacks and continuous

problems to be solved.

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I.Q.

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E.Q.

And

A.Q.

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Fundamental truth:

“Innovation is a social activity and a team sport”

20 YEARS OF POST-MORTEMS

(AND EXPERIENCES)

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THE “HOW” ALMOST ALWAYS

TRUMPS THE “WHAT”

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Front Row Seat Watching Dozens and Dozens of

Innovation Teams

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1996

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Small Teams on a Mission

Damien Kosempa

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1998

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Craig Gosen and Jeff Zettle

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2017

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TEAM DIVERSITY

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RESEARCH IS OVERWHELMING

ON THIS TOPIC

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MINDSET OF HIRING EVERYONE WITH THE SAME

PROFILE DOESN’T WORK

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AVOIDING BLIND SPOTS

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GREAT OUTCOMES

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TRADITIONAL DIMENIONS OF

TEAM DIVERSITY

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EXPANDED DIMENIONS OF

TEAM DIVERSITY FOR INNOVATION

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LEFT BRAIN DOMINANTS

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RIGHT BRAIN DOMINANTS

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QUANT. ORIENTED

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QUAL ORIENTED

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“OUTSIDERS” FULLY IN THE BOAT

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SOMEONE FROM TECH

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SOMEONE FROM A COMPANY THAT

MAKES PHYSICAL THINGS

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YOUNG, FRESH EYES….”WE NEED A

MILLENIAL”

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EXPERIENCED EYES….SOMEONE WHO HAS SEEN

ALOT

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“You have so much more experience.”

”You see patterns in places I don’t even know to look for

patterns.”

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C.A.R.E.FIRO B

MEYER’S BRIGGS“COLORS”

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SOMEONE EXTRA MINDFUL TO

PRIVACY

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THE “HOW” OF INNOVATION

MATTERS

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THE “HOW” OF INNOVATION

MATTERS

ALOT

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BE MINDFUL TO TEAM MAKE-UP

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BE MINDFUL TO TEAM MAKE-UP

A LITTLE TIME SPENT UPFRONT

CAN GO A LONG WAY.

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THANK YOU FOR LISTENING

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