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@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
Citation preview
Monetizing Social Networks
• Direct Marketing is linear 1-1 where BuzzSocially is Social Viral Marketing (SVM) seeks to obtain a geometric progressive response.
• The most sophisticated social viral marketing platform allowing any brand product or service to stimulate its customer base to refer their friends and family.
Yes / No
Linear
Response
Progression
Geometric
Response
Progression
Direct Marketing 1:1 versus SVM
Responder
Influential Responder
SOCIALLY VIRAL
Each shared response intends to induce other responses. Individual social influence plays a huge role.
BuzzSocially enables businesses to identify and target the virally influential people in your client/customer network thus offers can become “socially viral” much faster and more consistently
Virally Influential Person(VIP)
Influential Responder
Influential Responder
Responder
Responder
The Process of Social Viral Sharing
54%Word of Mouth Website
47%Email
42%Review Sites
31%
66%Of all brand-related conversations are “mostly positive”
The average online review is 4.3 stars out of 5.
9 in 10Word of mouth
conversations about brands are offline
49%Of Americans believe online word of mouth is HIGHLY credible.
Sources: Experian | Harris Interactive | Keller Fay Group | RightNow | Wall Street Journal
Driving Forces in purchasing
decision
INCREASE DECREASE
• Email & Text marketing database• Sales & Profits• Brand loyalty• Brand awareness• Social chatter • Social ranking for SEO• Positive online reviews• Customer Retention
• Cost per lead/conversion• Marketing Costs• Reliance on Daily Deal sites
• Early adopters of a new product or service• Which Social Networks provide the most value• Your brands most influential customers
IDENTIFY
BuzzSocially can…
Products Services Brands
Any product service or brand can benefit from BuzzSocially.
Who uses BuzzSocially?
Website
Go Social
Traffic
BuzzSocially Components
Share to Earn 50% Off Urban Air Jump Passes
BuzzSocially Process
Choose a campaign to launch
Go Social
Website
Traffic
How Do I Get Started?
Develop Your Seed Marketing Materials
SEED MARKETING OPTIONSoEmailoOnline AdsoDirect MailoTV oRadiooText/SMSoBillboardoOutdoor
Getting Started
Customize Survey Questions
Customize Your Landing Page
Social Share / Contest
Facebook Like / Twitter Follow
Daily Deal
Share to Earn 50% Off Urban Air Jump Passes
Customize Call To Action Page
Get 50% OFF Urban Air Trampoline ParkVoted No.1 for birthday parties and family fun.Trampoline Dodgeball, Foam pit, Tumble Track.
Customize Social Channel Posts
Customize Voucher Coupon
LAUNCH
Hit the LAUNCH button
Reports
Real-Time Dashboards
• Seed Report• Viralbility Report• Influencer Report• Poll Report• Lead Report• Redemption Report
View Results
• Why are the celebrities the only ones that get perks to endorse a product or service?
• Customers earn points towards cool items every time they share with friends and family who become fans of the product or service
Social Ambassador Program
Coming Soon
Customers Earn Points Based On:
•The number of times they have shared•Friends who have clicked on their posts•Friends who have converted•Friends Who have converted and shared•Friends who have converted, shared and enrolled as an SA
A weekly email is sent to each Social Ambassador with a variety of posts to choose from.
A post is selected and sent out via Social Networks.
Social Ambassador Program
• Seeds: 5,000 direct mail pieces• Landing Page Hits: 14,124 – response rate 279.8%• Conversions: 5,200 – Conversion rate 36.8%
• Viralbility
1,218 users posted 6,499 clicked on post
115 users posted 1,185 clicked on post
• Redemption: 1,300 – redemption rate 25%
Case Study
• Seeds: 27,687 emails deployed• Open Rate: 26.3% (6608 of emails sent) • Click-Through: 2.3% (664 of emails sent)
• Landing Page Hits: 2,477 – response rate 8.9%
• Conversions: 670 – Conversion rate 27% of people who landed on page
• Viralbility
352 users posted 6,499 clicked on post
53 users posted 454 clicked on post
3.86x more effective due
to Buzz Socially
Case Study