Monetizing videos

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    15-Jul-2015

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<p>Making money from your videos !</p> <p>Monetizing your video skillsFreelancingMaking money without a video business or clientsUpload videos to ad sharing sitesShares millions of dollars in video ad revenuePayments based on ad clicks and total viewsMarketing your channel, posting good contentBecoming a YouTube partner</p> <p>Promotional VideosVideo advertisements increasingly popularInternet means instant access to clientsTypes of promotional videos:Realtors tours of homesCar dealers review carsTravel and leisure facilities feature tours and facilitiesRetailers share their inventorySelling videos to istockvideo.comBranch of istockphoto.comOnline archive of public photo, video and audioNew service so no clear payment modelPays for referrals, videos uploaded and videos uploaded by your friends</p> <p>Sponsors for your videosDo shout outs, product &amp; logo placement for sponsorsKey is professional videos and large audienceFind companies that fit your video contentMake contact and develop relationships with potential sponsors</p> <p>Producing for clientsYour very own video businessEvent videographyPeople want to share their special momentsPhotos and videos all over the internet facebook, twitter &amp; instagramWeddings, conferences, graduations, competitions and lectures are all important events that are often recordedCreate personal and business contactsProfessional service and reasonable fees</p> <p>Start-up costsMaking professional videos does not have to be too costlyTIP: Rent equipment if it is cheaper or you need specialized equipment for one-time useProfessional camcorder 500 1000 USDComputer for editing with high speed internet 500 1000 USDProfessional video editing software Sony Vegas Movie Studio is under 100 USD</p> <p>Costs contdFixed costs versus variable costsVariable costs vary with production fixed costs dontExample of variable costs videographers, video equipment rental, CD costExample of fixed costs video camera and computer, space rental, employee salaries, taxes</p> <p>ProfitsProfits = Revenue ExpensesSources of revenue: - Ad revenue - Promotional videos - Video sponsorships &amp; product placement - Event fees</p> <p>Tracking your business: AccountingBalance sheetPhotograph of your businessAssets i.e camera &amp; video equipment, office space, computerLiabilities i.e bank loansOwners equity= Assets Liabilities</p> <p>Income statementVideo of your businessRevenues i.e event fee, promotions, ad revenuesExpenses i.e interest on bank loan, office rentNet Income (Profit) = Revenue - Expense</p> <p>Human resourcesRelationship between you and your employees very important to business successHire people smarter and more skilled than youHire skills that you may not haveLearn skills yourself save money and increase your value</p> <p>Human resourcesRelationship between you and your employees very important to business successHire people smarter and more skilled than youHire skills that you may not haveLearn skills yourself save money and increase your valueCreate work environment that bolsters creativity</p> <p>MarketingLetting the world know and gain access to your product or service4Ps of marketing: product, placement, price and promotionProduct/service: types of events you videoPlacement: Anywhere in BarbadosPrice: 500 BDS for 2 hour of wedding footagePromotion: Print advertisement / billboards / company websiteSocial media marketing</p> <p>Case studiesKevjumba Youtube celeb http://en.wikipedia.org/wiki/KevJumbahttp://www.youtube.com/watch?v=jbo3JxUdimQ My Youtube Story Ryan HigaVideo advertising for business Car dealershttps://www.youtube.com/watch?v=SQ_U5PZDo1Ehttps://www.youtube.com/watch?v=4EURHiEqlIUCase studies contdVideo sponsorships / Product placement:https://www.youtube.com/watch?v=nIommeZ6M_8https://www.youtube.com/watch?v=SvMCq4bdRN8Event photographyhttp://www.fandangovideo.com/index.html</p>