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Video Marketing Options: How to Monetize. Video Hosting. This this worth my time?
Chelsea Dygert Dygert #ConsultMent
I’m a busy business person.
I don’t know if I have time
for video.
I don’t have professional equipment.
I’m not that cute on camera.
Social Media Rules General
#Sta
rtupP
hoen
ix
● Every social site has a culture - understand, engage, innovate
● Content Rules:○ 20% rule / 1 of 5 posts should be self-promotion
● Make sure profile / contest matches business. ○ if you wouldn’t do it offline, don’t do it online
● PLAN & AUTOMATE {Software & Calendars}
What is an audience
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years,
human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to
communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
-The people who watch, read, or listen to something-A group of ardent admirers or devotees
IS VIDEO RIGHT FOR YOU?What is your WHY for the business?
What is your GOAL?
Can video help you achieve that?
HERE’S WHAT WE KNOW
+ Youtube is the largest traffic driver next to Google.
Define Goals & objectives
● Goal = WHY you want to use video○ Is this the best way to achieve your goal?
● Pick 1-3 KPI (key performance indicators)○ You’ll get lost if looking at ALL stats○ SUCH AS: Participants, emails, engagement (comments, conversations, etc),
UGC, likes, web visitors, etc○ Be SMART (specific, measurable, attainable, realistic, time-specific)
Dive in: 101 reasons & tips for Facebook contests:
Monetizing: How People Use Video● Create expertise to get hired
○ Crawford & O’Brien
● Traffic to video = ad revenue○ Kandee Johnson
● Traffic to website = sell ad space○ ProRodeo.com
● Create content SERIES for edu series ○ Membership, ad traffic, upsells: melanieduncan.com
Understand the Platform
● Benchmark - inside & outside your industry● Engage YOUR tribe● Help brand awareness (grow tribe)● Use tools available
○ Add annotations for tips, facts, call to actions, links to sites
Content Generation - Do it on Purpose
● Balance of Education & Entertainment (what sells & fits your tribe?)
● Make it commentable / sharable● Repost / add to playlists whenever possible● Cross promote● Record Google Hangouts / Blabs
○ Can involve expert conversations / interviews○ Other facilities○ Employees / employee stories
Use outside helpDon’t reinvent the Wheel
● Youtube Insights○ overview → analytics → “download report” top right corner
● Fiverr.com
● 100 tools for Youtube
Promote, Engage & Monitor!!!
● Cross promote - your platforms & partners○ Mention & link to other videos/users
● Personally engage - chat back● Comment & like other videos● Make them realize they’re being seen ● Watch KPIs (key performance indicators)
○ Based on what your goals (for that video) are
Extras:
5 Nonprofits Using Youtube Well
Ready to get started?Analyze & Optimize your Youtube Channel
RECAP:Monetizing: How People Use Video
● Create expertise to get hired● Traffic to video = ad revenue● Traffic to website = sell ad space● Create content SERIES for edu series
○ Membership, ad traffic, upsells
Youtube - To do:
A) Define purpose of channelB) Define 2-3 goals for next xx months of youtubeC) Identify 4 key benchmarks in industry
2 high-traffic (1 in industry, 1 close to industry) 1 low traffic 1 medium traffic
Chelsea: TO Highlight: How to use video content - creating that system. how to create the framework for videos. How to do storytelling. How to make your content relatable. HANDS ON!
We all know how to set goals. We need to set them & know how to apply it to these topics.
Chelsea Dygert Dygert #ConsultMent
Talk: [email protected]
Stalk: . . . .
@cimforgivenat Local coffee shop
#YesPhx
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