Sustainable Innovation

- By Students of ISBR, Bangalore

What is Sustainable Innovation?

Innovation Being sustainably competitive

Monetization

Present Practices across Industries

A formula for Innovation

Emerging Markets

Tinker your Products

Institutionalize Standardize

Disintermediation

Best- (Next ?)practices in IT Industry

Formula for IT Industry

Tailor made products

Integration

Creating Virtual Spaces

Customer Interaction

Invest in R&D

Present scenario of Indian IT Industry

Annual Revenue projections to be US$87 billion by 2008 as per NASSCOM

7.5% of the overall GDP of India IT exports will account of 35% of total exports by this

year 2008 Labor arbitrage Software service Industry (Application Services) Skills Set Shortage- Due to demography, Education Down in the value chain ? Threat from Latin America, China , Russia, Eastern

Europe, Philippines , Korea

Value Chain in IT Industry

Customer Value Chain

Quality• Meeting customer requirements•Minimum Variance•Elimination of waste•Continuous Improvement

Service• Customer Support• Produce service• Supplier support• Communication

Cost• New product development• Design & engineering•Quality Assurance• Distribution & Transportation• Inventory & Materials• manufacturing & Admin.

Cycle time• Time to market• Response t market force• Lead time• New product Development• Design & Procurement• Manufacturing

Sustainably being competitive?

Risk Factors! Threat from Russia, China , Eastern

European Countries Tariff and non tariff barriers Fiscal trade policies – currency volatility Language! Lack of IP Innovation Fulcrum

Sustainability Factors - Solutions!!!

Moving up the value chain in service consulting( Accenture , IBM global, EDS)

IT infrastructure outsourcing Laying footprints of Products in the value

chain Management Consulting Software Product Provider Diversifying Geographical Markets(near

shore)

Sustainability Factors- Solutions!!

Product innovation - Apple Process innovation- ( SAAS) Business Model innovation – Global

delivery model - FEDEX Institutional Innovation – ICICI Patented products - IBM Moving from service to better service Moving from commodity to product

Thank you