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2020 Media KitI N D U S T R Y - L E A D I N G H C P R E A C H
P O W E R F U L M O B I L E S O L U T I O N S
P R O V E N R O I
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BulletinHealthcare has partnered with more than 30 top medical associations to provide their members with the healthcare news they need for the day ahead — and our advertisers with unmatched access to a verified audience of physicians and other HCPs.
Behind the scenes, the content is prepared and delivered by our expert analysts, a team accustomed to briefing the most demanding executives in the world.
Lists are provided directly by our association partners, so only association members and stakeholders are able to receive that association’s briefing. These physician-subscribers rank our respective briefings as a top member benefit and rely on them to prepare for the day ahead.
Our Briefings
BulletinHealthcare delivers daily briefings to
more physicians and HCPs than any other
U.S. publisher.
*See page 8 for complete ROI results.850K+
physicians, dentists, & HCPs
40%gross open
rate
20%minimum share
of voice
40+distinct specialties
to target
18:1ROI*
22point lift* in
brand awareness
30+medical
associations
59%mobile open
rate
99.9%delivery
rate
By the Numbers
35+daily
briefings
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Our data scientists will work with you to determine the
optimal buy for your campaign.
Flexibility to Fit Any Plan
Briefing Buys
Our briefings are naturally
organized by specialty,
making them the most
common way to buy our
audience.
NPI/List Matches
Send us your prescriber list
and we’ll run a match across
our database of nearly
1 million HCPs. Then we’ll
develop a custom plan to
maximize your budget.
Geo Targeting
We can deliver your adver-
tising on the basis of geo
targeting, or layer geo
targeting on top of other
targeting criteria.
Specialty Buys
Sometimes specialty targeting
can be more granular. In such
cases we’ll serve your ads
only to the right physicians
across our 30+ briefings. It’s
efficient and effective.
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Our members need to stay abreast of developments in the field and aware of the news that affects their practices and patients. The AUA Daily Scope allows easy access to this information in a concise digest each day. Our members consistently rank it as one of their most valued member benefits.”
Peter Plourd Associate Executive Director of Information and Communications American Urological Association (2003–2014)
I now eagerly look forward to getting that email vibration notice around 6 a.m.…Timely communication from a credible source allows me to be a better physician.”
Jim Rohack 164th President American Medical Association (2009–2010)
I count on Dermatology Daily every morning before a busy day with patients to provide me with an easy-to-digest, reliable, and accurate summary of all the news affecting my specialty.”
Daniel M. Siegel President American Academy of Dermatology (2012–2013)
“ “ “
A S S O C I AT I O N B R I EF I N G AVG . DA I LY C I RC . (U . S . )
American Academy of Dermatology Dermatology Daily 10,550
American Academy of Pediatrics AAP Daily Briefing 44,000American Association for Physician Leadership
Daily Digest 4,800
American Association of Endodontists In the News 4,050
American College of Cardiology CV News Digest 26,200
American College of Chest Physicians CHEST Today 21,000
American College of Emergency PhysiciansEmergency Medicine Today 24,450
American College of Obstetricians and Gynecologists
Today’s Headlines 38,500
American Dental Association ADA Morning Huddle 91,400
American Gastroenterological Association Today in Medicine 7,500
American Medical Association*AMA Morning Rounds AMA Morning Rounds Weekend Edition
282,750
152,000
Academy of Managed Care Pharmacy AMCP Daily Dose 7,100
American Optometric Association AOA First Look 28,900
American Osteopathic Association Morning Brief 45,800
American Psychiatric Association Headlines 17,200
American Society of Clinical Oncology Cancer in the News 13,800
American Society of Clinical Pathology Daily Diagnosis 30,000
*AMA’s audience can be segmented into smaller specialty subsets including primary care, neurology, pediatrics, and more than 20 others. Most other audiences can be segmented by specialty.
For pricing and rates, please email [email protected].
>> continued on next page
Our Network
For pricing and rates, please email [email protected] Network (cont.)
A S S O C I AT I O N B R I EF I N G AVG . DA I LY C I RC . (U . S . )
American Society of Echocardiographers Echo Headlines 5,500
American Society of Health-System Pharmacists
ASHP Daily Briefing 29,000
American Society of Nephrology In The Loop 8,700
American Thoracic SocietyATS Morning Minute ATS Weekly News
8,300 2,900
American Urological Association AUA Daily Scope 9,400
The Cleveland Clinic
IM Daily Brief
Rheumatology Daily Briefing
Neurology Daily
Radiology Daily Briefing
21,700
4,750
4,600
13,400
The Drug Information Association DIA Daily 4,350
The Endocrine Society Endocrine Daily Briefing 7,500
The Infectious Diseases Society of America Daily News Briefing 7,700
Medical Society of the State Of New York The Daily 12,200
National Association Of Pediatric Nurse Practitioners
NAPNAP Daily News 7,250
National Certification Corporation NCC Practice Resource 80,000*
Society of Emergency Medicine Physician Assistants
SEMPA News 2,400
Society of Gynecologic OncologyWomen’s Cancer News Daily Aware: Women’s Cancer News Weekly
1,800 7,400
The Society of Thoracic Surgeons Cardiothoracic Surgery News 5,100
Texas Medical Association TMA Daily Briefing 18,000
*estimated at launch
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Beyond impressions, click-through rates, and other traditional metrics, BulletinHealthcare can conduct a lift study (test vs. control) for your
brand to measure campaign success and true engagement. Below are two third-party studies that demonstrated positive returns for brands
that have partnered with BulletinHealthcare to engage physicians in different therapeutic areas.
S T R O N G I N C R E M E N T A L R X F R O M E X P O S U R E
A company looking to increase awareness of an infectious disease treatment advertised in AMA Morning Rounds and the Cleveland Clinic’s IM Daily Brief for one year. The company saw an ROI of 18:1 and a 28.3% lift in TRx. Mobile generated the highest returns.
Lift & ROI Results
ROI of 18:1 among HCPs overall (~$2,700,000)^
132.8% lift in TRx due to 37+ exposure frequency*
^Based on WAC per SHS ($2,457) *Lift significant at 90% CL
% Change in TRx Lift
OVER ALL
28.3%
34.4%
MOBILE ONLY
B R A N D A W A R E N E S S A C H I E V E D
An international pharmaceutical company conducted a campaign to increase awareness in the U.S. oncology market via ASCO’s Cancer in the News. There was a 22% increase in the company’s familiarity among patient-seeing doctors after five months.
Lift Results
15 point lift in familiarity with company
22 point lift in familiarity among the non-academic, patient-seeing population
Overall lift significant at 80% CL, patient-seeing lift significant at 90% CL
Pre-Campaign
Post-Campaign
% Aware
OVER ALL PATIENT-SEEING
21%
36%
16%
38%
Proven Effectiveness
We offer several reporting metrics to optimize your
advertising campaigns, including:
Metrics and Reporting
• Top-performing creative
• Impressions and clicks broken down by platform
• Demographic info based on NPI data
• Basics: Opens, Sends, Cost per Send, CTR
Our data will clearly demonstrate which
creative drives highest HCP engagement.
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Advertiser Supplied Content represents an opportunity for our trusted advertising
partners to directly position content in BulletinHealthcare’s briefings. Clearly
labeled, Advertiser Supplied Content is integrated within the briefings’ editorial
content, ensuring high visibility for our physician and HCP readers. Advertiser
Supplied Content allows advertisers to promote case studies for their brand, Q&A
sessions with KOLs, webinars, and other assets.
T I T L E 1 0 0 C H A R A C T E R S ( M A X ) *
T E X T 1 5 0 – 5 0 0 C H A R A C T E R S *
L O G O 2 0 0 X 6 0 ( M A X )
*including spaces
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2
3
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1 Run Advertiser Supplied Content in conjunction with display advertisements for maximum impact.
2 Advertiser branding is prominently displayed. Content must be of educational value.
3 Multiple links direct readers to a range of brand resources.
4 Section headers, headlines, and body text match the briefing’s style to create a smooth reader experience.
Note: Requires pre-approval from BulletinHealthcare.
A D S P E C S
Advertiser Supplied Content
Seamlessly integrate educational brand assets
into one powerful campaign.
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BulletinHealthcare.com
