FOR IMMEDIATE RELEASE

iFLIX REVOLUTIONISING “GO-TO-MARKET” FOR SOUTHEAST ASIA’S HOTTEST NEW INTERNET TV SERVICE

KUALA LUMPUR, June 25, 2015 – iflix, Southeast Asia’s leading Internet TV service,

offering subscribers unlimited access to thousands of hours of entertainment for a low

monthly price, today announced key details of its revolutionary ‘Go-to-Market’ strategy

focusing on customer service through digital leadership, data analytics, and

customization. This innovative approach underpinned by the Company’s leading-edge

technology is the first of its kind in the region.

iflix’s all-encompassing strategy takes a single view of consumers, across all offline and

online channels. The Company’s programmatic branding and customer

acquisition/attribution model seamlessly captures and activates all data, ranging from

public relations campaigns and endorsements through to social media activity,

gamification, video, mobile and display conversion and CRM feedback.

iflix has brought together global market leaders to create its integrated proprietary

marketing stack, incorporating leading technology platforms from DoubleClick,

RadiumOne, KRUX and ReFUEL4. The best-of-breed enterprise architecture combined

with the Company’s own proprietary software, has produced one of the most

sophisticated and effective marketing engines ever deployed in Southeast Asia. Early

testing of the platform supports market-best outcomes across all metrics of data

gathering, activation and measurement.

Mark Britt, iflix Group CEO said, "We are genuinely committed to having the consumer at

the absolute core of everything we do – from content to marketing. We begin by ensuring

that we cover all bases; no blind spots in our view of customers across all channels and

devices. Further to that, customer advocacy for us is non-negotiable and a lead driver of

value from day one. We are additionally speaking to leading publishers across the region

about ways in which we can collaborate to grow our subscriber numbers and their

revenue in innovative ways.”

"We love partnering with game-changing brands who are attempting to disrupt the status

quo and redefine marketing excellence. The reality is also that no single technology

 

company can deliver an all-encompassing customer view and business outcomes at the

scale and efficiency that iflix requires. I applaud the creative approach iflix is taking and

also the commitment and problem solving skills that the other technology partners bring

to the table,” said Kerry McCabe, Managing Director, RadiumOne, Asia Pacific.

"Iflix understands that a unified customer view drives significant business benefits for its

fabulous entertainment offering. Krux is pleased to be the engine that centralizes and

activates iflix’s people data. We look forward to enabling tailored, engaging and relevant

experiences to iflix customers,” said Krux Managing Director Asia Pacific Stuart Spiteri.

"Much like the product itself, iflix's digital marketing approach has been extraordinary,

across the partners they have assembled. The iflix team has taken an innovative

approach to linking every touch point and channel, using the foundation of social and

programmatic media, to engage, recruit and retain customers. The targeting and

segmentation work along with the creative variations utilised is unique. This

understanding of the market will give huge competitive advantage as they scale" said

Nick Gibbons, Global Head of Social, ReFUEL4.

As a testament of its commitment, iflix is building dedicated programmatic team at the

Company’s headquarters in Kuala Lumpur, Malaysia and is currently seeking new talent

who share its vision of data-driven marketing.

Having recently launched in Malaysia and the Philippines, iflix will roll out its world-class

service in additional key Southeast Asian markets, including Thailand, Indonesia, and

Vietnam throughout 2015, offering consumers more than 11,000 hours of top U.S., Asian

regional, and local TV shows and movies. Each subscription will allow users to access

the service on five devices, as well as download content to their mobile, tablet, computer,

or television set, for viewing anywhere, anytime.

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ABOUT iflix

iflix is a partnership between highly successful, disruptive local entrepreneurs and

Hollywood heavyweights. Catcha Group and Evolution Media Capital have joined

together to create an Internet TV service for Southeast Asia that provides access to

thousands of hours of top TV shows and movies from all over the world. From Hollywood

 

and Hong Kong, Seoul and Shanghai, Thailand and Tokyo, iflix places the entertainment

you want at your fingertips. For one low monthly fee, subscribers to iflix have unlimited

access on their mobile phone, laptop, tablet, TV… anywhere, anytime.

Let’s play.

ABOUT RadiumOne

RadiumOne unlocks the value of sharing, to connect brands with consumers based on

their ‘right now’ emotions and passions. http://radiumone.com.au

ABOUT ReFUEL4

ReFUEL4 has generated excitement worldwide in the digital media industry. More than

10,000 designers have registered. Global agency networks have tapped the scalable

creative resource, enjoying responses to briefs within 48 hours.

Using a pay-for-performance model, brands are able to brief the Refuel4's designers,

who are remunerated when the ads they design meet or exceed established click-

through-rates (CTR) on Facebook.

Instead of paying designers per ad, or per acceptance, designers are paid when ads

exceed established click- through-rates. Clients can measure the efficiency and

optimization rate as well as deciding the number of designers' ads that are accepted.

Brands can expect rapid responses to briefs, with ad designs submitted in a matter of

hours. Brand managers are able to choose ads from their ReFUEL4 dashboards and

immediately utilise them via Facebook's ad serve tool, PowerEditor.

For media enquiries, please contact:

Peggy Lee Mark Britt

Corporate Communications iflix Group CEO

peggy@iflix.com mark@iflix.com

+60 122 178 345 +60 163 638 181