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Healthcare Costs Today
ChronicDisease
BiometricRisks
Risky AbsentHealthy
Behaviors
Risky PresentProblem
Behaviors
AbsentBehaviors
ProblemBehaviors
B = M A TCall to Action
Moti
vatio
nHigh
Motivation
LowMotivation
Hard to do Easy to do
Fogg Behavior Model Behavior
Ability
Changing behaviors for life
• Epiphanies are rare• Changing the context is complicated• Psychological processes increase
motivation in stages• “Making it easier” can reach
those with little motivation
B = M A TM
otiva
tion
HighMotivation
LowMotivation
Hard to do Easy to do
Fogg Behavior Model
Ability