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Oz Crafters Website Brief
For the attention of:Developers Pty. Ltd.
Introduction
Client: Oz Crafters Current Website: N/A
Oz Crafters are boutique woodworkers based in Ballarat, founded in 1981
The business was started by Frank Jones, who has since been making an assortment of wood crafts including high-end custom furniture, pre-made furniture, timber homewares and children’s toys
Oz Crafters currently sell out of the shop front in Ballarat and through 7 retail partners also in Victorian Metropolitan hubs
The business is looking to expand its market and sales by creating greater brand awareness online and selling directly to both customers and retailers
Business Requirements
The following are the business requirements for the project. This is what the business wants from the website
Boost brand awareness and generate more customers = more sales
E-Commerce capability – customers and retailers to be able to buy directly
from an online store
Strong brand image – the site needs to help define and clearly represent the
Oz Crafters brand personality
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High visibility – we want to be found on search engines and social media. This
is critical to grow our market and compete against large retailers
Target Market
The two broad customer segments for the Oz Crafters website will be (please see personas attached):
High-value, family minded professionals and parents (Claire Smith persona)
Niche furniture and homeware store owners & managers (Steve Rossetti
persona)
The common values that define our customers are: Appreciation for quality and individuality over price
Locally sourced and made products are important to them
They are strong users of technology, but not young enough to be tech natives
– ease of use is highly important
Risk averse – they are willing to pay but need to be reassured of quality
Customer service and human relationships are highly important to them
Design Requirements
The following are the design requirements for the project. This is what the design should have
A look and feel consistent with the Oz Crafters style guide and logo
Modern design that is competitive with best-practice e-commerce websites
A design that is easy to use on both desktop and mobile devices
Plenty of white space
Incorporation of high quality images and videoSome sites we like include the
following:
Thor's Hammer Website
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Sitemap
WireframeOption One
Option Two
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Functional Requirements
The site will be built on Business Catalyst.
The following are the functional requirements for the project. This is what the functions should be on the website
Responsive (Must work on Mobile, Tablets and Desktops)
Search function for the website
Easy to update site content, add products, remove products, edit products,
write blogs
Ability to have a download area within products for more information
Analytics measurement on the website (e.g. Google Analytics)
Should be able to add video to the website
Blog area on the website for latest news
Catered prices for wholesale and end customer
Email marketing sign up for newsletters
Website built with best SEO practice
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Website Forms
o Contact us form
o Online Enquiry Form
o Associated workflows for notifications to staff
Timelines and Allocated Time We’d like to have the website completed by March 31st 2015 This includes the upload of all files, handover and training on the CMS
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