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Speed Up Organization Innovation Capability
DESIGN THINKING
Tentang KamiPQM Consultants merupakan lembaga konsultasi,
pelatihan dan riset dengan spesialisasi di bidang
peningkatan produktivitas dan kualitas melalui
sumber daya manusia.
Didirikan pada tahun 1987, PQM Consultants menjalin
kerjasama dengan para klien dari berbagai bidang
industri.
PQM Consultants memiliki komitmen penuh untuk
memberikan pelayanan kepada para klien dengan
penuh integritas, kejujuran dan keterbukaan.
Jasa Konsultasi dan Training
yang Kami Miliki:
• Productivity & Quality Management
• Human Capital Development
• Service Excellence
3
Muhammad ALVIN [email protected]
2nd Best Talent Design Thinking Course
by
SINGAPORE
Information System
MR. PINEAPPLE
PINEAPPLE WILL
LEAD US TO
UNDERSTAND MORE
ABOUT DESIGN
THINKING
MUTE
GROUND
RULES
WILLING TO
LEARNBE CREATIVE
ACTIVE
VIA Q&A
WHY YOU
ARE HERE?
9
VUCA
COMPLEXITY VOLATILITY
AMBIGUITY UNCERTAINTY
Multiple key
decision factorsRate of Change
Lack of clarity
about meaning
of an event
Unclear about
the present
- +
+
MANAGING VUCA ERA
DISRUPTIVE
NEW BUSINESS MODEL
DIGITAL
BUSINESS
INNOVATE
FOR CHANGE
DYNAMIC
Ho
ww
ell
can
you
pre
dic
tth
eo
utc
om
eo
fyo
ur
acti
on
?
How much do you know about thesituation?
TRIGGER FACTOR OF
FAST PACED CHANGES
Mechanization, Steam power, Weaving Loom
INDUSTRI 1.0Mass production,
Assembly Line, Electrical Energy
INDUSTRI 2.0INDUSTRI 3.0
INDUSTRI 4.0
Cyber Physical Systems, Internet
of Things, Networks
Automation, Computers and
Electronics
START SCALE SUSTAIN
Panduan Dalam Melakukan
Assessment Kesiapan Sebuah IndustriDalam Menerapkan Industry 4.0
INDUSTRY 4.0 READINESS INDEX
2022 SKILLS OUTLOOK Industry 4.0 dinilai dapat
menghasilkan peluang pekerjaan
baru yang membutuhkan
KOMPETENSI TINGGI.
Airlangga HartartoMenteri Perindustrian 2019
1. Analytical Thinking and Innovation
2. Active Learning and Learning
Strategies
3. Creativity, originality and initiative
4. Technology Design and Programming
5. Critical Thinking and Analysis
6. Complex Problem Solving
7. Leadership and Social Influence
8. Emotional Intelligence
9. Reasoning, problem-solving and
Ideation
10. System Analysis and Evaluation
This Course Is Fit For 5 SkillsOutlook For 2022:
Industry 4.0 dinilai dapat
menghasilkan peluang pekerjaan
baru yang membutuhkan
KOMPETENSI TINGGI.
Airlangga HartartoMenteri Perindustrian 2019
1. Analytical Thinking and Innovation
3. Creativity, originality and initiative5. Critical Thinking and Analysis6. Complex Problem Solving9. Reasoning, problem-solving and
Ideation
Why Design Thinking
Important?
1. Surface Unmet Needs
2.
3.
Reduces the Risk.
4.
Generates Revolutionary Solutions
Helps Organizations Learn Faster.
3 Essential Pillars of Design ThinkingEmpathy
Understanding the needs of
those you’re designing for.
IdeationGenerating a lot of ideas.
Brainstorming is one technique,
but there are many others
ExperimentationTesting those ideas with
prototyping
1
2
3
Done Right with Design Thinking Captures the MINDSETS
and needs of the people
you're creating for.
Paints a picture of the
OPPORTUNITIES based on
the needs of these people
Leads you to INNOVATIVE NEW
SOLUTIONS starting with quick, low-
fidelity experiments that provide
learning and gradually increase in
fidelity.
Startup
Finance
Product Design
Service Design
Human Capital
Customer Service
Process Improvement
Medical
Construction
Manufacturing
Government & Public Services
AREAS WHEREDESIGN THINKING CAN APPLY
WHAT & WHY DESIGN THINKING
80-90%New Product Launched
Castellion, G. & Markham S.K. 2013. Myths About New Product Failure Rates Perspective: New Product FailureRates: Influence of Argumentum ad Populum and Self-Interest. Journal of Product Innovation & Management 30pp. 976-979
FAIL
FAMILIAR WITH THIS PRODUCT?
GOOGLE GLASS
SEGWAY
Improvement Through People23
DESIGNER CENTRED DESIGN!
Improvement Through People
EXPECTATION =
REALITY
SHIFTING PARADIGM
MAKING PEOPLE BUY WHAT WE
MADE
WE LOVE YOUR P R O D U C T
MAKING PRODUCT THAT PEOPLE
WANT & SELL THE WAY THEY ACCEPTED
We build solution first
WE FAILED BECAUSE…..
DESIGNER CENTRIC…..
PROBLEMSOLUTION CUSTOMER
(Product)
CUSTOMER PROBLEM SOLUTION
(Product)
USER CENTRIC…..
O R D I N A R Y
T R A N S A C T I O N A L
D E S I G N E R C E N T R E D D E S I G N
R E M A R K A B L E
R E L A T I O N A L
U S E R C E N T R E D D E S I G N
DESIGN THINKINGMISSION
D e s i g n T h i n k i n g a d a l a h
p e n d e k a t a n i n o va t i f d a l a m
p e m e c a h a n m a s a l a h ya n g
b e r p u s a t p a d a p e n g g u n a
( U s e r C e n t e r e d )
PROVIDE IMMERSIONIn the User experience
MAKES SENSEOf data by organizing it
DESIGN THINKING HELP AS FOLLOW
Creativity & Innovation is not
ABSTRACT
BUILDS ALLIGNMENTAs Insight are translated into
Design Criteria
ENCOURAGES THE EMERGENCEFresh Ideas through a focused inquiry,
FOSTER ARTICULATIONOf the conditions necessary to each
idea’s success
OFFER PRE-EXPERIENCESOf the conditions necessary to each
idea’s success
DELIVERS LEARNING IN ACTIONAs Experiments engage staff & users
33
A N Y U N A C H I E V E D P R O D U C T / S O L U T I O N
T H A T Y O U R E C O G N I Z E ?
1. _________________________________
2. _________________________________
FORMAT : [ASK] – PROSES/PRODUK YANG INGIN DIBAHAS
WRITE DOWN IN THE CHAT SECTION
Improvement Through People
STUDY CASE
40 Years Ago, people laughed on
his idea to sell tea in a bottle
SOSRODJOJO
35 Years Ago, he was booted from
his own company. 10 Years later
comeback as a CEO to revive Apple
STEVE JOB
35 Years Ago, people also
laughed on him since he
resigned from Pertamina to
sell spring water in a bottle
TIRTO UTOMO
LET ME SLICE YOU THE STORY
OF MR. TIRTO
CERITANYA
RESTORAN
LET THE STORY BEGINS…
TIRTO UTOMO
WILLY SIDHARTA
1973
GAMBAR : DETIK.COM
Aqua 950ml
Rp. 75,-
Bensin 1L
Rp. 46,-
AMDK LN 1L
$1 = Rp. 350,-
FUN FACT
Jika kalian menjadi pak tirto, apa
yang akan dilakukan?
Pak Tirto memutuskan untuk
menghentikan operasional Aqua 3
bulan lagi jika masih tidak
menguntungkan pada Januari 1978
WRITE DOWN IN THE CHAT SECTION
FORMAT : [ANSWER] – JAWABAN
ANSWER
1. Keliling kampung2. Sample gratis
GAMBAR : DETIK.COM
Sales naik 3X lipat
dalam 2 bulan
“Barang kalau dijual terlalu murah kankita malah curiga.”
- Willy Sidharta -Mantan Direktur Utama Aqua
Harga Aqua 950ml dinaikkan dari
Rp. 75,- menjadi Rp. 175,-
Solution :
Result :
https://news.detik.com/x/detail/intermeso/20170413/Aqua-Pernah-Nyaris-Mati/
45
A N Y U N A C H I E V E D P R O D U C T / S O L U T I O N
T H A T Y O U R E C O G N I Z E ?
Q & A
FORMAT : [ASK] – PROSES/PRODUK YANG INGIN DIBAHAS
WRITE DOWN IN THE CHAT SECTION
“Change can be hard
and uncomfortable. But
when it's done with
intention, it can be a
beautiful force.”
BRYAN WALKERPARTNER AND MANAGING DIRECTOR,
IDEO SAN FRANCISCO
TERTARIK BELAJAR LEBIH?
EMBRACE THE CHANGE & ASSESMENT
DAY
1
DAY
2
JOIN OUR PUBLIC TRAININGMORE DEEP UNDERSTANDING
WHY & WHAT DESIGN THINKING
HOW TO IMPLEMENT DESIGN THINKING
KNOW YOUR CUSTOMER
INNOVATION STEP BY STEP
REDEFINE USER PERSONA
PROTOTYPING USING LEAN STARTUP
PITCH THE IDEA
49
CREATIVITY & INDUSTRY 4.0ASSESMENT TOOLS KIT
0
1
2
3Operation Management
Supply ChainManagement
Automation maturity
Inteligence maturity
Workforce learning anddevelopment
Strategy & Governance
Get the Result on your Certificate
DIAGNOSE INDUSTRY 4.0 READINESS AS-IS CONDITION
pqm.co.id
(021) 425 18870812 1057 6646
PQM Consultants Building
Jl. Cempaka Putih Tengah 17C No.7A Cempaka Putih, Jakarta Pusat, DKI Jakarta 10510 Indonesia
021 425 1887 | 0812 1057 [email protected]
Thank YouPQM Consultants
021 425 1887
081210576646
