Crowd Idea Generation

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Crowd Idea Generation. Lixiu (Lisa) Yu lyu3@stevens.edu Stevens Institute of Technology. Funding for this research was provided by the National Science Foundation, awards IIS-0855995 and IIS-0968561. . How can we harness the crowd to produce creative ideas? . Evolutionary Computation. - PowerPoint PPT Presentation

Text of Crowd Idea Generation

Crowd Creativity through Combination

Crowd Idea Generation

Lixiu (Lisa) Yu

lyu3@stevens.edu

Stevens Institute of Technology

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Funding for this research was provided by the National Science Foundation, awards IIS-0855995 and IIS-0968561.

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How can we harness the crowd to produce creative ideas?

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Evolutionary Computation

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Crowd-based Genetic Algorithms

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The Sequential Combination System

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The Sequential Combination System

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The Sequential Combination System

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Creativity

Creativity involves the production of novel and useful products.

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Originality

Practicality

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The Measurement of Creativity

Only ideas with both practicality and originality scores exceeding certain numbers are considered to be creative (Finke et al. 1996)

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Originality

Practicality

Creative ideas

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Study 1

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Chair Design

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Ideas improved through evolution

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Study 2

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Alarm Clock Design

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Alarm Clock Design

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Evolutionary process led to more creative ideas

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Ideas improved through evolution

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In my design I combined key elements from both previous designs such as the triangle shape and digital calendar included on the first design as well as having the volume and alarm set functions on the side of the clock. In my design, I also have a ring that you pull on the top of the clock that turns the alarm on and off which is shown in the second design. This clock also has an am/fm radio and a snooze button. It is also in a very stylish pyramid shape and has a sun for the speakers. The volume is controlled by a knob and not buttons and the time can be set using minute/hour combinations. There is also a digital time/date clock in the bottom left hand corner of the face of the alarm clock.

The Design Judged Most Creative (Practicality Score 6.2, Originality Score 6.0)

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Conclusion

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The sequential combination system can generate creative ideas

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Future Research

What domains does the crowd idea generation system work?

The investigation of the evolutionary process

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Originality

Practicality

Generation 1

Generation 3

Generation 1

Sixty produced designs

Generation 2

Control condition Experimental condtion

Forty-five new combined designsForty-five new produced designs

Generation 3 Generation 3

Forty-five new produced designs Forty-five new combined designs

Generation 1

Sixty produced designs

Generation 2

Control conditionExperimental condtion

Forty-five new combined designsForty-five new produced designs

Generation 3 Generation 3

Forty-five new produced designsForty-five new combined designs