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Crowd-It. Your fastest route to daily plans. Soyun Erin Kim [email protected]

Crowd-it' Idea Showcase

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Page 1: Crowd-it' Idea Showcase

Crowd-It.Your fastest route to daily plans.

Soyun Erin Kim [email protected]

Page 2: Crowd-it' Idea Showcase

The Problem.People do not know how busy a certain location, restaurant or venue is before they arrive.

Therefore, it is difficult to plan ahead or make plans go the way they were planned.

It would be convenient to get real-time information about the busyness of a certain location.

Crowd-It.

Page 3: Crowd-it' Idea Showcase

The Solution.A mobile application which enables users to visually see and gain real-time information about how busy a certain location, venue or

restaurants is before making a decision at any time of the day.

Crowd-It.

Page 4: Crowd-it' Idea Showcase

We work to facilitate people’s lives, makes daily life easier and perhaps save a bit of time for the better. 

Crowd-It.

Page 5: Crowd-it' Idea Showcase

Market Profile.

Crowd-It.

Mobile App industry.Travel, leisure & convenience The service facilitates information to aid in travel and leisure for more convenience.

Young adults, but essentially any smartphone user.This age range hosts the most active users of smartphones and simultaneously those that go on most frequent outings.

Based in South Korea.South Korea hosts a fast-paced, trend-oriented culture where busy and bustling districts are extremely common.

Page 6: Crowd-it' Idea Showcase

Crowd-It.Your fastest route to daily plans.

Prototype.

Crowd-It.

User Interface

Page 7: Crowd-it' Idea Showcase

Crowd-It.

Prototype.

Crowd-It.

Search location.

Map Rankings My Places My AccountNavigate

Busy-O-meter RankingBusiest restaurants on Downtown, Vancouver.

1. Lupo

2. Medina Cafe

3. Saj & Co

869, Hamilton Street, Yaletown Italian Food

EWT45M

Reserve Now

780 Richards Street Breakfast & Brunch

EWT37M

Reserve Now

813 Davie Street Lebanese, Sandwiches

EWT30M

Reserve Now

EWT10M

Reserve Now420 Richards Street Hawaiian, Seafood

4. The Poke Guy

EWT15M

Reserve Now

5. Chipotle Mexican Grill818 Howe Street Mexican Fast Food

6. Guu with Garlic EWT

User Interface

Page 8: Crowd-it' Idea Showcase

Crowd-It.

Prototype.

Crowd-It.

Search location.

Map Rankings My Places My AccountNavigate

Busy-O-meter RankingBusiest restaurants on Downtown, Vancouver.

1. Lupo

2. Medina Cafe

3. Saj & Co

869, Hamilton Street, Yaletown Italian Food

EWT45M

Reserve Now

780 Richards Street Breakfast & Brunch

EWT37M

Reserve Now

813 Davie Street Lebanese, Sandwiches

EWT30M

Reserve Now

EWT10M

Reserve Now420 Richards Street Hawaiian, Seafood

4. The Poke Guy

EWT15M

Reserve Now

5. Chipotle Mexican Grill818 Howe Street Mexican Fast Food

6. Guu with Garlic EWT

Features of Application

> All stakeholders (sponsors, users, app creators) take part to create an all-in-all win-win integrated system & community.

Visual map showing busyness of areas

On-app reservations made easy without having to call in

+Checking in with the restaurants give you points and rewards which you can use as credit at restaurants. 

EWT: indication of estimated waiting times

Filterable rankings based on busyness Busy-O-Meter: level of busyness

Information regarding location More info displayed when pressed

Search function: location, area, venue

Page 9: Crowd-it' Idea Showcase

Business Model

Crowd-It.

Channel of distribution Smartphone App Store Hybrid Business Model In-app advertising, in-app purchasing & sponsorship

App initially launched free of charge. After building user base, information about users gathered

for customized advertising.

Customized recommendations or certain venues or restaurants may be increased in visibility as an variation of

advertisement.

Expanding the app to become a channel of transaction or sales channel for these businesses.

Collaborating with restaurants, vendors and attractions to in-app orders of entrance passes or

food menus with advantages such as accumulated points and fast-passes where users can come and

instantly collect their food.

In-app advertising In-app purchasing Sponsorship

Further collaboration with Sponsors to provide rewards and incentives for users to trigger user

engagement & loyalty.

Free coupons with in-app purchases or accumulated points that provide users with

discount or other free rewards when they purchase that their venue. Provides incentives for both users

& sponsors.

Page 10: Crowd-it' Idea Showcase

Go-to-market Plan.

Crowd-It.

Initial Launch Expansion locally Expansion nationally

App is offered online, essentially through a Smartphone. Targeting users through the same vertical increases

accessibility and adequacy.

Facebook Page, Instagram Page/ Advertising

Leisure Blogs and websites

SNS pages of Sponsor Brands

Viral trending is a huge factor of fame and customer accumulation for new innovations in South Korea.

Features of the App itself are extremely convenient to daily life and the usage of the app itself will cause a

Word of Mouth effect.

Social media platforms Word of Mouth Sponsors & advertising

Co-branding opportunities with already established firms that take part in our system.

Banners at counters showing the Crowd-it App

Stickers or Posters at locations about the Crowd-it App

Rewards from downloading the App at stores.

Page 11: Crowd-it' Idea Showcase

Competitiors.

Crowd-It.

Yelp.App that hosts crowd-sourced reviews about local restaurants and vendors and online reservations.

MangoPlate.Similar to Yelp based in the Korean market hosting

information about restaurants based in South Korea.

Trip Advisor.Hosts travel related content and interactive travel forums. Also early-adaptor of user-generated content. Google Maps. Web mapping service that provides route-planning information as well as information about locations and venues.

Crowd-It’s Point of Difference: it provides real-time information based on the busyness of a location, solving the problem of having long waiting lines and being reluctant to make plans.

Page 12: Crowd-it' Idea Showcase

The Team.

Crowd-It.

Founder Engineer

Soyun Erin Kim To be filled

Page 13: Crowd-it' Idea Showcase

Current Status. Prototyping Stage

Currently we are at the stage of prototyping our idea and making it come to life. Most importantly, finding the technology to implement and get our systems going is the main focus.

Crowd-It.

Page 14: Crowd-it' Idea Showcase

3> Mobile App service industry – travel and leisure/convenience: the service provided lies in this sector of the market, as facilitates information to aid in travel and leisure for more convenience.

> Young adults, students targeted, but market consists of any mobile smartphone user: This age range is the most active users of smartphones and simultaneously those that go on most frequent outings, hence those who would find the service the most helpful.

> Start, based in South Korean market: South Korea hosts fast-paced, trend-oriented culture where busy and bustling districts are extremely common. This service would fit the needs of such cultures and public who follow such busy and fast-paced lifestyles.

o Problem / Solution o TargetMarketandmarketprofile o Competition

o Business Model / Pricing o Go to market plan (promotion)

o Team o At what stage the company is at?Q&A.

Crowd-It.

Thank You.