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Organization: Agência Lupa Applicant: Natalia Leal Assessor: Sergio Lüdtke

Conclusion and recommendationson 2020-02-19 14:16:57 (1 month ago)

on 2020-02-19 14:16:57 (1 month ago)

Sergio Lüdtke wrote:

Agência Lupa applies the IFCN principles, fully answered all the questionsrequired by the application and was accepted.

My only recommendation is that the agency should evaluate theappropriateness of having different formats for corrections.

Sergio Lüdtke recommended Accept

SECTION 1: ORGANIZATION

! NEW APPLICATION

" DASHBOARD

# INVOICES 0

$ COMPLAINTS

% APPLICATIONS 4

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SECTION 1: ORGANIZATION

Criterion 1a Proof of registrationEvidence required: Please provide evidence that the signatory is a legally-registeredorganization set up exclusively for the purpose of fact-checking or the distinct fact-checking project of a recognized media house or research institution.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-23-2020 18:01:04 (2 months ago)

Here is Agência Lupa's official National Registry of Legal Entities at theBrazilian Government (in Portuguese). The company exists since February2016, has its own office in Rio de Janeiro and a team of 12 professionals.

Files Attached

& CNPJ2020.PDF (102 KB)

Sergio Lüdtke Assessor 02-18-2020 19:02:42 (1 month ago)

Agência Lupa proved to be legally registered to exercise the activity of news

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Criterion 1b ArchiveEvidence required: Insert a link to the archive of fact checks published in the previousthree months. If you do not collect all fact checks in one place, please explain howthe fact-checking is conducted by your organization.

Agência Lupa proved to be legally registered to exercise the activity of newsagency. Lupa is nationally recognized as a fact-checking organization.

' 1a marked as Fully compliant by Sergio Lüdtke.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-16-2020 20:01:00 (2 months ago)

December 2019 - https://piaui.folha.uol.com.br/lupa/2019/12/

November 2019 - https://piaui.folha.uol.com.br/lupa/2019/11/

October 2019 - https://piaui.folha.uol.com.br/lupa/2019/10/

September 2019 - https://piaui.folha.uol.com.br/lupa/2019/09/

August 2019 - https://piaui.folha.uol.com.br/lupa/2019/08/

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July 2019 - https://piaui.folha.uol.com.br/lupa/2019/07/

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-18-2020 20:02:42 (1 month ago)

Agência Lupa has published reports that evaluate distinct claims, on severaltopics, exclusively based on their accuracy and in a quantity that exceeds onereport per day.

' 1b marked as Fully compliant by Sergio Lüdtke.

SECTION 2: NONPARTISANSHIP AND FAIRNESS

Criterion 2a Body of work sampleEvidence required: Please share links to ten fact checks that better represent thescope and consistency of your fact-checking. Provide a short explanation of how yourorganization strives to maintain coherent standards across fact checks.

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organization strives to maintain coherent standards across fact checks.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-23-2020 18:01:04 (2 months ago)

During 2019 (and since its foundation), Lupa worked to ensure high qualityinformation for readers, monitoring important political and public actors andtheir activities - such as president Jair Bolsonaro’ speeches and goals, the workof Brazilian congressmen and interviews with former president Luiz Inácio Lulada Silva - and acting also in crisis situations in Brazil - such as fires in theAmazon. In addition, the agency addressed issues important to Braziliansociety, such as violence against women and attacks on public high education,and fought misinformation in conversation circles and groups of messagingapps. Two major highlights of Lupa's work last year were verification ofGreenpeace ship route in Atlantic Ocean during the fires in Amazon Forest(when the organization was accused by the federal government of not acting inthe situation) and the exposure of the government's lack of transparencyregarding amendments granted during Social Security System reform.

1. Legislative proposal in the first week of work in Congresshttps://piaui.folha.uol.com.br/lupa/2019/02/15/projetos-camara-seguranca/

https://piaui.folha.uol.com.br/lupa/2019/02/16/projetos-camara-educacao/

https://piaui.folha.uol.com.br/lupa/2019/02/17/camara-projetos-corrupcao/

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https://piaui.folha.uol.com.br/lupa/2019/02/17/camara-projetos-corrupcao/

https://piaui.folha.uol.com.br/lupa/2019/02/22/senado-projetos-lei-seguranca/

2. Women International Dayhttps://piaui.folha.uol.com.br/lupa/2019/03/08/mulheres-mortes-agressao/

3. Public education system in Brazilhttps://piaui.folha.uol.com.br/lupa/2019/05/15/universidades-federais-graduacao/

https://piaui.folha.uol.com.br/lupa/2019/05/16/universidades-federais-pos-graduacao/

https://piaui.folha.uol.com.br/lupa/2019/05/17/dados-universidades-pesquisa/

https://piaui.folha.uol.com.br/lupa/2019/07/03/menor-verba-investimentos-educacao/

4. Brazilian politicians in social network in 2019https://piaui.folha.uol.com.br/lupa/2019/07/26/deputados-psl-esquerda-redes-sociais/

https://piaui.folha.uol.com.br/lupa/2019/07/26/deputados-twitter-interacoes/

5. Fires in the Amazonhttps://piaui.folha.uol.com.br/lupa/2019/08/23/famosos-queimadas-amazonia/

https://piaui.folha.uol.com.br/lupa/2019/08/28/salles-seca-queimadas-amazonia/

https://piaui.folha.uol.com.br/lupa/2019/09/02/aumento-queimadas-biomas-amazonia/

6. Maternity-leave in Hungaryhttps://piaui.folha.uol.com.br/lupa/2019/10/07/damares-licenca-maternidade/

7. Former presidente Lula interviews in prison and after his release

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7. Former presidente Lula interviews in prison and after his releasehttps://piaui.folha.uol.com.br/lupa/2019/09/07/entrevista-lula-historia-brasil/

https://piaui.folha.uol.com.br/lupa/2019/11/09/lula-discurso-ataca-bolsonaro/

https://piaui.folha.uol.com.br/lupa/2019/04/30/lula-folha-entrevista-preso/

8. President Jair Bolsonaro’s speeches monitoringhttps://piaui.folha.uol.com.br/lupa/2019/12/23/bolsonaro-fake-news-imprensa/

https://piaui.folha.uol.com.br/lupa/2019/09/24/bolsonaro-onu/

https://piaui.folha.uol.com.br/lupa/2019/04/10/metas-dias-bolsonaro/

https://piaui.folha.uol.com.br/lupa/2019/04/03/bolsonaro-desemprego-ibge/

https://piaui.folha.uol.com.br/lupa/2019/03/30/bolsonaro-live-ministros/

9. The Greenpeace ship casehttps://piaui.folha.uol.com.br/lupa/2019/10/24/ricardo-salles-greenpeace-oleo/

10. Lack of transparency on the Social Security System votinghttps://piaui.folha.uol.com.br/lupa/2019/12/16/saude-emendas-lai/

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-18-2020 20:02:13 (1 month ago)

The list of links submitted by the applicant shows a diversity of fact-checks. All

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Criterion 2b Nonpartisanship policyEvidence required: Please share evidence of your policy preventing staff from directinvolvement in political parties and advocacy organizations. Please also indicate thepolicy your organization has as a whole regarding advocacy and supporting politicalcandidates.

of the claims had great traction on social networks in Brazil in 2019. Even theevaluation of the reports made on political themes confirms a coherence withthe topics that got viral. The themes chosen by Lupa faithfully reflect theenvironment of disinformation in Brazil.

' 2a marked as Fully compliant by Sergio Lüdtke.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-23-2020 18:01:04 (2 months ago)

Agência Lupa is very aware of the importance of being impartial andnonpartisan. That is why it asks its fact-checkers and employers to sign adocument, agreeing with IFCN's Code of Principles. In this document, they alsocommit to keep themselves from getting involved with political parties and

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commit to keep themselves from getting involved with political parties andadvocacy organizations while working for the company. All members of Lupaalso receive an alert regarding what its direction think is a good public positionin social media. The document is signed by employers once every year and acopy is sent to IFCN by email.

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-18-2020 21:02:47 (1 month ago)

The organization does not support candidates, parties or policies. This is clearon the pages where Lupa informs its methodology, and it is also evident in thecontent that it publishes. In its application, Lupa mentions that it advises itsemployees do not get involved in political issues and do not manifestthemselves on their social networks in favor of or contrary to any candidacy.Lupa informs that it annually sends IFCN copies of documents signed by itsemployees and in which they commit to these rules. IFCN confirms receipt ofthese copies, but perhaps this could be made visible to the public on themethodology pages on the organization's website.

' 2b marked as Fully compliant by Sergio Lüdtke.

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' 2b marked as Fully compliant by Sergio Lüdtke.

SECTION 3: TRANSPARENCY OF SOURCES

Criterion 3a Sources PolicyPlease share a brief and public explanation (500 words max) of how sources areprovided in enough detail that readers could replicate the fact check. If you have apublic policy on how you find and use sources for your fact-checking, it should beshared here.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-24-2020 16:01:00 (2 months ago)

All sources of information are revealed on our articles - except when a life is atrisk. We always use hyperlinks on our texts so our readers can fact-check usanytime they want. Most of our work is based on public data. When we debunkcontent that is being shared on social media, we make sure to show the falseinformation was actually running on those platforms and the amount of shares ithad when we started working on it. This printscreen, however, never exposes auser by it's name or picture.

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user by it's name or picture.

https://piaui.folha.uol.com.br/lupa/2015/10/15/como-fazemos-nossas-checagens/

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-18-2020 22:02:38 (1 month ago)

As a rule, Agência Lupa offers links to the sources it consults, which allowsreaders to retrace the path of the fact-checking. The agency also displays thecontents of interviews or chats with sources that it does to clarify the facts andconfirm its checks. This practice is also described on the page "Como a Lupafaz suas checagens?" (How does Lupa do its checks?) on the organization'swebsite.

' 3a marked as Fully compliant by Sergio Lüdtke.

SECTION 4: TRANSPARENCY OF FUNDING &ORGANIZATION

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ORGANIZATION

Criterion 4a Funding SourcesEvidence required: Please link to the section where you publicly list your sources offunding (including, if they exist, any rules around which types of funding you do ordon't accept), or a statement on ownership if you are the branch of an establishedmedia organization or research institution.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-23-2020 18:01:04 (2 months ago)

Agência Lupa operation is supported by three pillars: selling content to othernews media outlets, establishing partnerships with social media platforms in thefight against disinformation (as with Facebook in the Third-Party Fact-checkingProgram) and promoting educational activities and lectures of its directorsthrough the agency’s educational arm, LupaEducação. In 2019, contentactivities represented 60% of the agency's revenue, while educational activitiesaccounted for 40% of the total. Educational activities are paid for by digitalplatforms, state electoral courts, schools, universities, companies and, morerecently, the United States Consulate in Brazil. Content activities are paid for byother media and digital platforms.

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http://piaui.folha.uol.com.br/lupa/2015/10/15/como-funciona-nosso-modelo-de-negocios/

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-18-2020 22:02:02 (1 month ago)

On the page entitled "Como é o nosso modelo de negóccios?" (How does ourbusiness model), on the Lupa website, the organization states that its operationis supported by three pillars: selling content to other media, establishingpartnerships with social media platforms to combat disinformation (such as withFacebook in the Third-Party Fact-checking Program) and promote educationalactivities through the agency's educational stamp, LupaEducação. Theorganization also announces that in 2019, content activities represented 60% ofthe agency's revenue, while educational activities represented 40% of the total.The destination of its resources is also described on the page. The pageinformation was updated in January 2020.

' 4a marked as Fully compliant by Sergio Lüdtke.

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Criterion 4b StaffEvidence required: Please link to the section detailing all authors and key actorsbehind your fact-checking project with their biographies. You can also list the nameand bios of the members of the editorial board, pool of experts, advisory board, etc. ifyour organization has those.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-16-2020 20:01:38 (2 months ago)

http://piaui.folha.uol.com.br/lupa/quem-somos/

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-18-2020 22:02:20 (1 month ago)

Agência Lupa employees are duly listed on the website with their biographies.Lupa also has three boards (editorial, ethics and business) and informationabout the board members is also available on the website.

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Criterion 4c ContactEvidence required: Please link to the section where readers can get in touch with theorganization.

' 4b marked as Fully compliant by Sergio Lüdtke.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-16-2020 20:01:05 (2 months ago)

1. For email contact:

a) There is an orange banner on our homepage: "Fale com a redação no

lupa@lupa.news"

b) On our "Quem somos" section: http://piaui.folha.uol.com.br/lupa/quem-somos/

2. For social media contact: all social media is on our homepage header:

http://www.lupa.news

3. For address: at the bottom of our "Quem somos" section: http://piaui.folha.uol.com.br/lupa/quem-

somos/

4. Other contacts:

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At the bottom of every article, we ask two questions:

a) Was this article useful? (Esse conteúdo foi útil?, in Portuguese). Answers are

grades from 1 to 5

b) Do you agree with the conclusions obtained in this article? (Você concordacom o resultado desta checagem?, in Portuguese). Answers are yes or no

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-19-2020 00:02:04 (1 month ago)

Readers are incentivized on the homepage to suggest verifications using aform. There is a well visible link to contact the organization by email. And Lupadraws attention to what is checkable and what cannot be checked as well.

' 4c marked as Fully compliant by Sergio Lüdtke.

SECTION 5: TRANSPARENCY OF METHODOLOGY

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Criterion 5a Detailed MethodologyEvidence required: Please link to a section or article detailing the steps you follow foryour fact-checking work.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-16-2020 20:01:05 (2 months ago)

http://piaui.folha.uol.com.br/lupa/2015/10/15/como-fazemos-nossas-checagens/

https://piaui.folha.uol.com.br/lupa/2015/10/15/entenda-nossos-pinguins/

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-19-2020 00:02:02 (1 month ago)

The page describing its methodology is accessible from a button located in ahighly visible area of the homepage. By accessing this page (Como a Lupa fazsuas checagens?), readers will have a detailed description of the methodologyand they could know the labels used by Lupa to identify the conclusions of its

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Criterion 5b Claim submissionsEvidence required: Please link to the page or process through which readers cansubmit claims to fact-check. If you do not allow this, please briefly explain why.

checks.

' 5a marked as Fully compliant by Sergio Lüdtke.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-16-2020 20:01:06 (2 months ago)

http://piaui.folha.uol.com.br/lupa/2015/10/15/como-posso-contribuir/

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-19-2020 12:02:32 (1 month ago)

Submitting claims for checking is quite easy on the Lupa website. There is abutton with a link in the most visible area of the homepage. That link directs to

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button with a link in the most visible area of the homepage. That link directs toa page in which the agency explaining what is checkable and what is not. Thesubmission of claims is done through a specific form and that is the only way tosend it to the agency.

Lupa also makes it clear that it has limited resources and is unable to verify allsuggestions received.

' 5b marked as Fully compliant by Sergio Lüdtke.

SECTION 6: OPEN & HONEST CORRECTIONSPOLICY

Criterion 6a Corrections policyEvidence required: Please link to the page with your policy to address corrections. Ifit is not public, please share your organization's handbook.

Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-16-2020 20:01:06 (2 months ago)

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Criterion 6b Examples of correctionsEvidence required: Please provide two examples of a correction made, or correctionrequests handled, in the past year.

http://piaui.folha.uol.com.br/lupa/2015/10/15/na-lupa-ha-espaco-para-contestacoes-e-correcoes/

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-19-2020 13:02:34 (1 month ago)

Agência Lupa published its correction policy a long time ago and updated it inJanuary this year. On the page (Na Lupa, há espaço para contestações? Ecorreções?) describing this policy, the process is described in detail and the linkfor sending correction requests is visible.

' 6a marked as Fully compliant by Sergio Lüdtke.

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Agência Lupa 01-14-2020 18:01:02 (2 months ago) Updated: 01-16-2020 20:01:06 (2 months ago)

https://piaui.folha.uol.com.br/lupa/2019/10/23/verificamos-stf-segunda-instancia-169-mil-presos/

https://piaui.folha.uol.com.br/lupa/2019/01/21/camilo-santana-ceara/

Sergio Lüdtke Assessor 02-18-2020 19:02:45 (1 month ago) Updated: 02-19-2020 14:02:27 (1 month ago)

It was not possible to find a page listing all corrections made. Lupa makescorrections directly in the text of its checks. And the way how it is done iseffective and very clear.

There are, however, different formats used in the two corrections submitted bythe agency.

The first one informs a correction at the beginning of the text and a descriptionof what was changed at the end. In this case, the text has been updated withthe right version.

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the right version.

In the second one, there is no correction alert at the beginning. It is done onlyin the sequence of the text that has been corrected. Following, Lupa displays acopy of the previous version of the text, but in light gray color.

It is not clear whether the second format was used because it is a check of 10statements in the same post or by another reason.

' 6b marked as Fully compliant by Sergio Lüdtke.