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Question 1. Briefly describe the business, its product /service and the market it will serve. Also identify

the needs it will fulfill. (150 words max)

Answer. Keeping the idea of fulfilling a need in an innovatively delicate and wantful way in our mind, we

have brought forward our business plan of a mobile caf; to be called caf and tour (CAT). The

business will be commenced as a partnership, for all 5 members of our group will pool our resources and

utilize our technical expertise to bring forth success to this enterprise.

CATs basicaim will clearly be providing quality food, coupled with the inducement to enjoy beautiful

Islamabad as the double decker goes on. With the upper deck for families and the ground deck for other

parties, CATs bus will, regularly, follow specific routes within Islamabad and some of its beautiful

outskirts e.g. Daman-e-Koh etc.

Caf and tourwill thus serve the middle and upper class of Islamabad, a city whose residents are

comparatively richer and will rightly satisfy the two needs of food and travel in an innovative yet

effective way.

Question 2. What will be your main sources of revenue? (100 words max)

Answer. Being a mobile caf, its natural that greater income of CAT would be generated from daily

sales of the wide range of food items that would constitute of both light food items like coffee, salads

and shakes etc. and heavy sustenant food as well; both local and foreign.

However, to promote sales, further services would be brought into practice too.

For a city where partying is a routine, hanging out is a tradition and relationships lurk around every

corner we have planned some services exact as the specific target audience (youngsters and couples)

could demand; provision of cakes with texts upon them, decoration of tables for special occasions (upon

reservation) and playing of melodic music (upon financial request) etc. would eminently increase the

cash inflow.

Question 3. What are the primary resources required for your business and how do you plan to finance

them? (100 words max)

Answer. Primarily, a legal right of operation from CDA (Capital development authority), a bus, the caf

furniture, fixture and fittings, chefs, and food supplies would be required to get the business started.

Finance for such operations and long-term assets could be raised internally (by the partners themselves)

and externally (by the help of any third-party). The partners can inject their personal savings, convince

their parents or any other friends to invest, and can issue a loan from a financial institution in place.

The sum of money can would be reduced as the bus would be hired or leased instead of being

purchased in full.

Question 4. How much growth potential will your idea offer (expansion plan)? (100 words max)

Answer. CAT is capable of both internal and external growth. After an enough time span, after which

sales would breakeven and profits would flow in, more finance could be directed to expansion of the

business.

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Internally, the caf could increase its range of products whilst externally, CATcan initially expand its

service by hiring another double decker bus in the same city; followed by expansion of services into

other metropolises such as Lahore and Peshawar. Further financial gains would make it affordable to

buy businesss own busses and finally, make room for international expansion (transforming CAT into

a global enterprise).

Question 5. What will be your unique selling point or competitive advantage? (100 words max)

Answer. CAT brings about a concept of eating that has never been implemented before. Instead of

eating in the same environment continuously, consumers would tend to try the Mobile cafbecause

of the incentive of enjoying outside environment and with its prestigious and decorative interior,

delicious food and amiable service staff, there would be a higher chance of emergence of customer

loyalty.

Additionally, because of the growing need of internet, the system of WIFI could be installed onboard to

achieve consumer satisfaction.

Thus, with these comparative advantages CAT would attract local and foreign tourists more than other

traditional cafes and the chances of success would be higher.