Vodtec: The Universal Multimedia Platform

Introduction to the Vodtec platform

IBBT Brokerage, May 9th 2007

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Short Introduction To Vodtec

• Specialized in multimedia technologies (mobile video, user-generated content, personalized video advertising,…)

• Independent spin-off from IBBT and Ghent University

• Developing since 2005 and operational since 2007

• 1st video blogging site in Belgium

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Opportunities And Challenges In Digital Media

The Challenges of Digital MediaThe Opportunities in Digital Media and

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"Our content […] on as many screens as possible [and] on all the platforms"

NBC President Jeff Zucker

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"We are mainly looking at user-generated content [as revenue booster]"

René Obermann, CEO Deutsche Telekom

"Video is the future of digital advertising - no other advertising vehicle combines the sight, sound and motion of television ads with the interactivity, targeting and measurability of the Internet"

David J. Moore, CEO 24.7RealMedia

“Digital media requires too much manual work”

“Can someone convert these clips into something our client can see?”

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How Vodtec Provides Answers To These Opportunities And Challenges

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Capture multimedia from anywhere

Adapt multimedia by embedding personalized advertisement, logo’s, overlays,…

Convert multimedia to make it available on any device, platform or format

Everything fully automated: no more manual work required

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Capture Multimedia From Anywhere1

End-users

Camera crews

• Upload from mobile phone, camera, PC, webcam,…

• Upload from web, mobile web, email, SMS, MMS,…

• No need for special software or applications

• Uploads available within seconds

• Location data automatically added

Multimedia journalists

GPS data

Archives, external suppliers

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Add Personalized Multimedia Advertising2

• Ads inserted at time of request

• Without delay for end-users

• Video ads, overlays, in screen logo’s and stills

• Ads fully embedded

End-user profile Ads' target audienceContent profile

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Show Your Content On Any Device3

• Publication on any device/platform

• Automatic detection of device with on-the-fly optimization

• Any output format supported (Flash, WMV, MPEG, AVI, 3GP,…)

• Live streaming to any live-enabled device

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Example Application: Civil And Multimedia Journalism

External multimedia suppliers

archives, TV,…

Vodtecserver

Advertisingmanagement

system

CMS System

Streaming Servers

Advertisers

Web, mobile,…visitor

End-users

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Possible Other Applications With The Vodtec Platform

civil journalism (“the extended 4040”)�

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movies, shows,… on mobile phones

user-generated content sites, contests or programs

whole range of new video applications: home security, live events,…

� personalized video ads

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Referrals And Contact

info@vodtec.comemail:

meet us @ the Video Cloudmore info:

Sample customers