1

Let’s make thingseasier,

more effective,and more pleasant to use!

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What is Humantics?

Centre for UsabilityResearch

(CUO)

Training centre for appliedcommunication technology

(OTC)

Commercial Division

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What is Humantics’ core business?

Design optimal user experiencesby accompanying the development of a new product orservice from the first brainstorming session to customercontactby testing and improving your existing product orservice

Usability at large…the “PULSE” Approach:

ACCESSIBILITY

FUNCTIONALITY

USABILITY

LIKEABILITY SOCIABILITY PLAYABILITYPULSE

4/23

Where do the Humantics services apply?

Application fields:Software

Standard applications, web applications,websites, iDTV, e-mail marketing

HardwareElectronic products (Domotica, DVDplayer,…)Industrial applications (digital printing,…)

ServicesE-mails, forms, invoicing,…

Prototyping

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What services does Humantics offer?

User & task analysisInformation architectureConceptual model and prototypingExpert Usability reviewsUsability testingLikeability testingBenchmarkingUser centred design & interface design

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Usability testing

Usability labs of CUO/IBBT

Stationary lab for optimal comparisonPortable lab for testing in a real-life environmentMobile lab for testing of mobile devices

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Usability testing

Eye tracking

Proof of what and how the user percepts a message

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Usability testing

User testing in a LAB - Why?

Measured and in-depth resultsRegistration and logging of all actions andreactions of the users for further analysisConvincing material to show issues todevelopers and management

Bring your application to life…

give it a PULSE!