Bibligrafie Pt Licenta

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[1] S. Skinner, Marketing, Houghton Mifflin Company, Boston, 1990.

[2] Ph. Kotler, Managementul Marketingului, Editura Teora, Bucuresti, 1997, pp. 543-544.

[3] P.Mlcomete (redactor responsabil), Dictionar de marketing, Editura Junimea, Iasi, 1979.

[4] J.H.Myers, Marketing, McGraw-Hill Inc.,New York, 1986.

[5] B.Ryan,Jr, ntr-adevar: functioneaza!, Business Tech International, nr.19/1993.

[6] M.Bruhn, Marketing, Editura Economica, Bucuresti, 1999.

[7] A.J.Magrath, Strengthen brands with 8 essential elements, Marketing Annual Edition, 1991/1992, Dushkin PublishingGroup, Inc,1991.

[8] J.Evans, B.Berman, Marketing, 4th Edition, MacMillan Publishing Company, New York, 1990.

[9] A.R.Morden, Elements of marketing, 3rd Edition, DP Publication, London, 1993.

[10] J. H. Myers, Marketing, McGraw Hill, New York, 1986.

[11] Gh. Meghisan, T. Nistorescu, Bazele marketingului, Editura Economica, Bucuresti, 1998.

[12] V.Balaure (coordonator), Marketing, Editura Uranus, Bucuresti, 2000.

[13] J. H. Myers, Marketing, McGraw-Hill Inc.,New York, 1986.

[14] P.Mlcomete (redactor responsabil), Dictionar de marketing, Editura Junimea, Iasi, 1979.

[15] Booz, Allen & Hamilton, New Products Management for 1980s, Marketing, Management and Strategy, edited by Ph.Kotler, K.Cox, Third Edition, Prentice Hall Inc, New Jersey, 1984.

[16] J.H. Myers, Marketing, McGraw Hill, New York, 1986.

[17] M.Bruhn, Marketing, Editura Economica, Bucuresti, 1999.

[18] M.Bruhn, Marketing,Editura Economica, Bucuresti, 1999.

[19] M.J.Baker, Dezvoltarea si lansarea unui produs industrial, n volumul Manual de marketing, editat de M.J.Thomas,Editura CODECS, Bucuresti, 1998.

[20] Booz, Allen & Hamilton Inc., New Products Management for 1980s, Marketing, Management and Strategy, edited by Ph.Kotler, K.Cox, Third Edition, Prentice Hall Inc, New Jersey, 1984.

[21] J.Evans, B.Berman, Marketing, 4th Edition, Macmillan Publishing Company, New York, 1990.

[22] P.Mlcomete (redactor responsabil), Dictionar de marketing, Editura Junimea, Iasi, 1979.

[23] St.Prutianu,C.Munteanu, C.Caluschi, Inteligenta Marketing Plus, Editura Polirom, Bucuresti, 1999; A.F.Stancioiu,Strategii de marketing n turism, Editura Economica, Bucuresti, 2000.

[24] V.Balaure (coordonator), Marketing, Editura Uranus, Bucuresti, 2000.

[25] Ph.Kotler, G.Amstrong, J.Saunders, V.Wong, Principiile marketingului, editia europeana, Editura Teora, Bucuresti,1998.