2009-10 ANNUAL REPORT 1

2009|10 annual report

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AR10_Cover 06/09/10 2:45 PM Page 1

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TO ENCOURAGE AND FACILITATETHE GROWTH AND DEVELOPMENTOF CURLING IN CO-OPERATIONWITH OUR NETWORK OF AFFILIATES

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AR10_Mission 06/09/10 2:56 PM Page 2

2009-10 ANNUAL REPORT 3

In the year 2010 and beyond, curling in Canada — from thegrassroots to the highest levels of competitive play — will be strongand vibrant. Curling clubs and associations in Canada will offer a widevariety of participation opportunities for all residents of theircommunities. Opportunities to participate will reflect the changingneeds of the cultural mosaic and lifestyles of Canadians, and allow for ahealthy cross-section of recreational through competitive play.Furthermore, the management practices of clubs, member associationsand the CCA will parallel those of successful businesses by alwayskeeping the best interests of curlers in mind.

VISI

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AR10_Vision 06/09/10 3:05 PM Page 3

It’s difficult to believe that the 2009-10Olympic year that everyone so eagerlyanticipated has come and gone. What a year itwas for the sport of curling! The CanadianCurling Association is very pleased to have hadnumerous achievements this past year,highlighted by the 2010 Olympic Winter Gamesand other key successes.

HIGH PERFORMANCEThe year was filled with high expectations and

a great deal of pressure for many of our Canadianathletes. These talented individuals could nothave done a better job of representing our nation.Our organization is so proud to be a part of theirsuccess and it is an honour to help contributetoward these accomplishments.

Canada’s continued excellence saw TeamCanada reach the podium in 11 out of 11international championships in whichCCA-sanctioned teams participated. Theseperformances were highlighted by the incrediblemen’s gold medal and women’s silver medal atthe Vancouver Olympics. Our Paralympic teamwas equally impressive, also winning gold at the2010 Paralympic Winter Games.

Other successes included a gold medal at theWorld Men’s Curling Championship; a gold and asilver at the World Seniors; a silver and a bronze atthe World Juniors; a bronze at the Ford WorldWomen’s; and a double gold-medal performance bythe CIS-CCA Canadian University curling championsat the 2010 Karuizawa Invitational in Japan.

I would also like to commend Canadian Mixedchampions Mark Dacey and his wife, HeatherSmith-Dacey, for their amazing passion andunflagging efforts to represent their country at theWorld Mixed Doubles Championship in Chelyabinsk,Russia, in April. They were forced to withdraw fromthe competition — as were the teams of four other

countries — when an Icelandic volcano erupted,causing widespread travel disruption.

TELEVISION NUMBERS AND BROADCAST EXCELLENCE

Last year was a record-setting year for curling’stelevision numbers. The Season of Championsbroadcasts generated, by far and away, its largesttotal of “gross impressions” ever. These impressionsprovided almost double the amount of corporatebrand exposure to the CCA’s partners and sponsorsthan they had in previous seasons.

Thanks to the CCA’s exclusive broadcastpartnership with TSN, some 270 hours werebroadcast live to our fans.

The Season of Champions coverage wasaugmented by some of the most exciting curlingever seen at the Olympics. Television drew thehighest numbers ever to watch the women’s andmen’s Olympic gold-medal games — 6.8 millionand 6.9 million fans in Canada, respectively, tocheer on Cheryl Bernard and Kevin Martin.

SEASON OF CHAMPIONS AND OTHER CHAMPIONSHIPS

CCA events were once again showcasedthroughout the year in some wonderful venues andcommunities across Canada. The CCA’s Season ofChampions properties are the pinnacle of the sportand were well supported by our incredible fans.

The 2010 Season of Champions began in earlyNovember in Prince George, British Columbia, withthe first ever Road To The Roar Canadian CurlingPre-Trials, followed by the Tim Hortons Roar Of TheRings Canadian Curling Trials in Edmonton; theM&M Meat Shops Canadian Juniors in Sorel-Tracy,Quebec; the Scotties Tournament of Hearts in SaultSte. Marie, Ontario, and the Tim Hortons Brier inHalifax. The season ended with the Ford WorldWomen’s in Swift Current, Saskatchewan.

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FINANCIAL PERFORMANCEThe CCA reported at the Canadian National

Curling Congress in June that, for a thirdconsecutive year, it finished the fiscal year in theblack and with a positive financial outlook. Thesurplus for 2009-10 far exceeded the projectedbudget.

The CCA’s financial success led to theestablishment of a long-term financial reservefund to which almost all of the surpluses fromthe past three years have been allocated. Withthe CCA now being managed as a business andmultiple initiatives to assist in its continuedprogress, I am very pleased to see that financialstability has been the number-one priority. Oursenior staff, board of governors and ourstakeholders are to be commended for thisgroup effort.

THE NEXT QUADRENNIALLike any Olympic sport, curling is closely

aligned to the Olympic quadrennial and itsfour-year planning cycle. With 2011 now uponus, I can assure our stakeholders and fans alikethat the Canadian Curling Association is ascommitted as ever to provide and facilitate thebest possible experience for both curlers and fansthroughout Canada.

To this end, our organization has just releaseda 2010-2014 Business Plan And OrganizationalStrategy to act as an operational roadmap forexcellence for our national governing body.Please feel free to peruse its details atwww.curling.ca.

Good curling to everyone!

Greg StremlawChief Executive OfficerCanadian Curling Association

SEASON OF CHAMPIONS EVENT MANAGEMENT AND MARKETINGDirector, national marketing: David Beesley | Manager, national marketing: Catharine Dunlop |Co-ordinator, sponsorship fulfilment: Marylou Morris | Director, event operations and media:Warren Hansen | Director, championship services and curling club development: DannyLamoureux | Manager, event administration: Paul Noble | Co-ordinator, development andchampionship services: Rachel Delaney | Manager, event marketing: Rod Palson | Manager,local sponsorship: Cathy Bowman | Event sponsorship sales: Jen Ogston | Event sponsorshipsales: Kathryn Larsen | Manager, event financial services: Karen Wan | Editor, Extra Endmagazines: Laurie Payne | Co-ordinator, daily publications: Larry Wood | Manager,merchandising: Robin Henry | Manager, entertainment and production: Roger Powell |Manager, bar operations: Elmer Epp | Media co-ordinator: Jeff Timson | Photography co-ordinator: Michael Burns | Photography co-ordinator, Scotties Tournament of Hearts:Andrew Klaver | Event master of ceremonies: Stuart Brown | Event master of ceremonies: JimJerome

Greg StremlawChief executive

officer

Rachel DelaneyCo-ordinator,

development andchampionship services

Louise DelormeCo-ordinator, national

athlete servicesand coaching

Warren HansenDirector, event

operations and media

Danny LamoureuxDirector, championship

services and curlingclub development

Paul NobleManager, event administration

Gerry PeckhamDirector, highperformance

Patricia RayChief operating

officer

Karen RyanExecutiveassistant

Brennan SchnellCo-ordinator,informationtechnology

Glenn van GulikDirector,

information technology

JoAnne ViauCo-ordinator,

financial services

Karen WanManager, eventfinancial services

Paul WebsterNational

development coach STAF

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AR10_CEOMsg_Staff 06/09/10 2:31 PM Page 5

On behalf of the Canadian Curling Association’s board of governors, it is mydistinct privilege to share this annual report with you.

In 2007, the CCA adopted the Policy Governance model, which guides the actions of theboard of governors through collaborative communication with our chief executive officer andour members.

During this past year, the board worked to further implement this new governance model,which also saw Ends policies developed and approved after unprecedented consultation efforts.These policies identify the benefits, recipients and value relative to the cost to our association.

In addition, our organization is proud to have completed a new comprehensive multi-yearbusiness plan and organizational strategy that will help guide the efforts of our seniormanagement and staff over the next quadrennial.

Without question, 2009-10 was an incredible year for the sport of curling, the athletes andthe CCA. Some of the season’s highlights include:

• For the first time in our history, all 14 member associations will have an equal opportunityto access all Canadian curling championships

• The CCA’s long-term financial reserve fund continued unprecedented growth, exceedingthe board’s target of $2.25 million. With the target met and surplus funds available, theboard approved re-activating the Development Fund, a grant program designed todevelop the sport at the community level

• Canada’s curling teams gave us some of the finest performances at the 2010 Olympic andParalympic winter games, resulting in two gold medals and a silver

• An unprecedented number of television viewers tuned in to watch Season of Championsand Olympic broadcasts; almost 14 million fans alone took in the men’s and women’sOlympic gold-medal games

• A collaborative spirit has seen increased communication with all of the CCA’s stakeholdersand, in particular, its member associations

• Increased support through enhanced marketing agreements and extended sponsorshipand supplier contracts has helped stabilize our organization for the years ahead.

I would like to take this opportunity to sincerely thank my fellow governors, the CCA’ssenior management team and staff, our members, all event hosts, curlers, supporters andenthusiasts for producing such a memorable year!

It is an honour to serve as chair of this great organization and I am proud to be involved inwhat I feel is the world’s greatest sport.

Yours in curling,

Jack BowmanChair, 2010-11 CCA Board of Governors

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The national board is elected by the membership of the association and isaccountable to representatives of that group. The board’s primary responsibility is toestablish the necessary programs and resources required to develop, in the most generalsense of the word, the sport of curling. The board will fulfil these responsibilities byformulating and adopting policies, seeing that these policies are implemented and byevaluating their results. Further, the board must carry out its functions openly, seeking theinvolvement of its members, corporate partners and staff.

The 2010-11 Canadian Curling Association board of governors: (front row, from left) Bernadette McIntyre,Jack Bowman, Laura Lochanski and Georgina Granchelli; (middle row) Ron Hutton, Marilyn Neily andMitch Tarapasky; (back row) Hugh Avery, Elaine de Ryk and Jim Campbell.

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The Canadian Curling Association’sdevelopment programs involve a series ofinitiatives aimed at retaining curlers anddeveloping programs and materials torecruit new ones.

It’s through the development programsthat the CCA maintains direct contact withapproximately 1,000 affiliated curling clubs,14 provincial and territorial associations, 12affiliate members and more than onemillion Canadians who play the sport eachyear.

LEVERAGING 2010 “After seeing the Olympic coverage, the

students in one class pretty much forcedthe issue and we ended up with severalclasses making a weekly trip to the club.”

— Richard Linnett, Prince Edward CurlingClub, Picton, Ontario

“We run a ‘Learn To Curl’ night everySunday at our club. Average attendance isusually 10 to 15 people. On the Sundaynights following the end of the Olympics,we had close to 60 people one night, withnumbers ranging from 30 to 45 on otherSundays.”

— Linda Lott, Royal Kingston CurlingClub manager, Kingston, Ontario

“(We) ran free curling clinics everySunday, from 5 p.m. to 6 p.m. Before theOlympics, we were getting 10 to 15 peopleout. Once the first rock was thrown at theOlympics, we were getting 50 to 60 peopleout!”

— Rob Phillips, Whitby Curling Clubmanager and ice technician

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These are but a few examples of theincredible power the Olympic Winter Gameshad on the sport of curling — and what anexciting and rare opportunity it was to growthe sport. Canadian curling fans were gluedto their television sets in record numbers,more than doubling the previous best. Thatsame audience is turned on to curling morethan ever before and that translated intosignificant end-of-season interest and, moreimportantly, newfound interest for the start ofthis season.

Leveraging 2010 kicked off last season withfour objectives: to increase participation andmembership at the club level; to change thepublic perception of the sport; to raise overallawareness; and to enhance sponsorshipopportunities. The marketing plan includednew media platforms for social networkingand television advertising, and outfittingcurling clubs with the tools needed to takeadvantage of the hype created by 2010.

A new website — www.startcurling.ca —was successfully launched and has attractedclose to 25,000 visitors.

Overall, Leveraging 2010 was a successwhere the facilities and the curlers who ranthem took advantage of the hype andwelcomed new customers to the game!

DISCOVER CURLINGThe CCA launched the Discover Curling

campaign with the generous support of SportCanada and the Toronto/Montreal StockExchange in 2006. It’s a long-term, activerecruitment strategy for targeted groups,ranging from Canadians with disabilities —including those in wheelchairs, those who arehearing or visually impaired and those in theSpecial Olympics — to community-based

organizations and the growing cultural ethnicsegments of Canada’s cities and towns.

The CCA is developing a participant basethat accurately represents the Canadianpopulation by offering equitable entry-levelopportunities, basic and advanced training,coaching and other positions to fully involvenew participants in the sport.

Since the launch, the CCA has made anumber of inroads with its programs forathletes in wheelchairs and who are visuallyimpaired.

In the spring of 2010, the CCA staged itsfirst ever symposium for athletes withdisabilities at the National Curling Congress.Presentations to its 14 member associationsincluded the importance of organizationalstability; athlete recruitment and retention;education for better understanding of needs;and challenges and limitations. Presentersincluded representatives from the CanadianParalympic Committee, sledge hockey, visionimpaired, hearing impaired and the SpecialOlympics.

The CCA staged 19 “give-curling-a-try”sessions across the country, with an emphasisin Atlantic Canada and British Columbia. Anumber of other provinces have programsmature enough that they are delivering ontheir own with technical help from DiscoverCurling.

The CCA is also involved in the Soldier OnProgram, a co-operative project in associationwith the Department of National Defence toprovide curling opportunities to injuredCanadian soldiers.

Last March, 18 members of the programembarked on a whirlwind tour of theVancouver 2010 Paralympics with theirfamilies. Among the many highlights of their

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AR10_Development 08/09/10 7:34 PM Page 9

nine-day Paralympic experience was awheelchair-curling clinic at the VancouverCurling Club at which they picked up sometips from Chris Daw. One of the world’s bestwheelchair curlers and the skip of Canada’sgold-medal-winning team at the 2006Paralympic Winter Games in Torino, Italy,Daw explained the fundamentals of the gameand gave everyone a chance to send a fewrocks down the ice.

And finally, during last season’s Tim HortonsBrier in Halifax, wheelchair and vision-impairedathletes from Nova Scotia showcased their skillson the ice in front of thousands of fans.

CAPITAL ONE ROCKS & RINGSAND GETTING STARTED

The CCA has teamed up with CapitalOne to help develop and grow the CapitalOne Rocks & Rings program, one of severaldevelopment programs supported by the CCAto introduce curling to children and otherunder-represented groups across Canada.

The Capital One Rocks & Rings program isdesigned to introduce school children tocurling. Using unique floor curling equipmentin gymnasiums, students experience ahigh-energy, fun-filled session while learningabout the sport — its fundamentals andobjectives, the delivery and how to sweep.

The program aims to expose curling tochildren and families who would otherwise nothave had the opportunity with the hope thatthey will become curlers.

Last year was the first full season for theprogram and the interest generated wasoutstanding and well beyond expectations —more than 59,000 students in 378 schools tookpart. Besides the fun day they had experiencingRocks & Rings, each school was given a copy of

the Getting Started In Curling teaching manualto help develop its own curling program.

THE BUSINESS OF CURLING The two-step Business Of Curling program is

designed to help curling clubs understand thebusiness they are in. Curling clubs areexperiencing a variety of issues adapting to theconstantly changing economic environment.To help them survive in the marketplace, manyhave adopted management tools from theprivate sector. Clubs are turning to marketingas a means of providing their customers withsuperior products and services.

Phase One can be a one-day or weekendsymposium involving representatives of up to100 curling clubs. The goal is to bring themtogether for a period of learning and sharing.They will hear from interesting and highlyqualified speakers, who will offer expertise inkey areas of curling club business. Thissymposium also offers a valuable opportunityto share ideas and experiences with fellow clubexecutives.

Phase Two is a two-day strategic planningworkshop with one or two clubs and theirboards of directors. Board members will beguided through the planning process and, as agroup, envision where they want their club tobe three or four years down the road. They willanalyze the current situation whileunderstanding the trends affecting thebusiness. Finally, they will outline the steps orstrategies required to get from where they aretoday to where they want to be in the future.It’s a road map to success!

In 2009-10, Business Of Curling symposiumswere held with more than 70 clubs inYellowknife; Sackville, New Brunswick, andPeterborough, Ontario.

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SEASON OF CHAMPIONSSPONSORS

OFFICIALBROADCASTER

FUNDINGPARTNERS

BUSINESSPARTNERS

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A SEASON TO REMEMBERThere may never be another curling

season that produces the thrills, drama andresults of 2009-10!

Our relentless pursuit of podiumperformances on the international stagemotivated 11 Canadian teams to win 11medals against the best in the world. Wedefinitely did Canada proud in Vancouver byhandling the pressure, hype andexpectations associated with home-hostedOlympic and Paralympic winter games enroute to winning two gold medals and asilver in front of raucous capacity crowds,with millions more medal-hungry fanswatching on television.

Teams that aspire to wear the maple leafembrace the concept of our “win to be in”qualification process and prove themselvesworthy in a “survival of the fittest” high-performance model that does notfacilitate complacency or entitlement andproduces battle-ready, results-driven athletes.

Congratulations to the teams led by KevinMartin, Cheryl Bernard, Jim Armstrong,Kevin Koe, Jennifer Jones, Colleen Pinkney,Bruce Delaney, Jake Walker, Rachel Homan,Hollie Nicol and Chris Busby for earning theprivilege of being Team Canada andproducing podium performances! We are aCanadian amateur sport that does in fact“own the podium!”

The CCA’s Olympic qualification systemwas designed to have a maximum impacton all aspects of the sport, including ourlong-term athlete development model,while producing exceptional results. Theprocess leading up to 2010 unfolded over athree-year period and had a positiveinfluence on the men’s and women’s

Canadian championships, Canada Cup,World Curling Tour, Grand Slam events,Players’ Championship and, of course, thebonspiel circuit.

Teams actively strived to earn sufficientCanadian Team Ranking System points togain access to the big events and thus qualifyfor the Canadian Curling Pre-Trials or the TimHortons Canadian Curling Trials. In simpleterms, the Olympic qualification system wasthe engine that drove high-performancecurling in Canada over the last quadrennial.

The 2010 process had a significantimpact on a number of areas, includingathlete and coach development; eventparticipation; fan appeal; media interestand television coverage; membershiprecruitment; sponsor support and fulfilment;CCA financial viability; long-term athletedevelopment support; quality competitiveevents; high-quality teams; consistent podiumresults; and advanced training techniques.

The two key events in the Olympicqualification process — the pre-trials and trials— generated significant financial revenue forthe CCA, the host committees and the hostprovincial/territorial sports organizations whileselling 206,000 tickets to fans and attractingmore than 20 million viewers to 83 hours ofprime television coverage.

The Canadian teams were householdnames by the time they arrived in Vancouverthanks to the media, which spent theprevious two years introducing Canada to itscurling stars. Close to seven million viewerstuned in to cheer Teams Martin and Bernardin their quests for gold and curling clubsacross Canada have been flooded withpotential new members ever since.

The qualifying process for the 2014

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Olympics In Sochi, Russia, will be virtuallythe same but will be implemented over atwo-year period.

LONG-TERM ATHLETEDEVELOPMENT MODEL

Curling is one of the oldest sports inCanada and Canadians have long traditionsin competitive achievement and recreationalinvolvement in the game. Curling has beena leader in attracting and retainingrecreational sport participants and recentyears have seen a surge in demand for bothhigh-performance training opportunitiesand entry-level skill development programs.

This demand has highlighted the need fora systematic approach to developing ourathletes. With increasingly high stakes in thecompetitive arena, it’s critical that there be asystematic, scientific process for consistentlyproducing the best possible Canadianathletes and teams.

The long-term athlete development(LTAD) model for curling identifies theoptimal training, competition and recoveryprinciples and practices for our athletesthrough sequential stages from childhoodthrough to adulthood. It recognizes the twodistinct streams in curling — the lifetimerecreational sport and the élite competitivearena — and it is designed to promote andsupport participants in both.

Promoting excellence alongside recreationis important. While these two groups mayexperience a similar initial introduction tocurling, at some point competitive curlerswill emerge who wish to pursue the mostélite levels of competition. Curling’s LTADmodel provides a framework to ensure thatpromising curlers have the opportunity to

achieve their potential through systematicand logical development.

The LTAD model allows coaches to provideathletes with the best possible support ateach stage of their development and foreventual retirement or re-entry intoparticipation-focused curling. The LTAD alsoinforms both athletes and parents about keydevelopmental concepts and practices ateach stage in the development pathway,from frozen pond to podium.

ACKNOWLEDGMENTSThe CCA extends its sincere appreciation

to the entire high-performance team for itscontribution to the training and performanceof Canada’s élite athletes and coaches, andpays special tribute to those who take onleadership positions on behalf of theorganization. This group includes, but is notlimited to, the following dedicated coaches,team leaders and program managers: JimWaite, Elaine Dagg-Jackson, Wendy Morgan,Helen Radford, Bill Tschirhart, Jennifer Ferris,Paul Webster, Rob Krepps, Melissa Soligo,Scott Arnold, Andrea Ronnebeck, Rick Langand Pat Reid. The CCA also acknowledges theleadership, guidance and funding providedby Own The Podium, Sport Canada and theCanadian Olympic Committee.

Special thanks to ice-makers Hans Wuthrichand Dave Merklinger for preparing anexceptional Olympic/Paralympic playingsurface in a most challenging environment.

As proud as we are of the season just past,we aren’t resting on our laurels; we are hardat work getting ready for an assault on 2014and all of the competitive stepping stonesthat mark our pathway back to the top of thepodium!

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SEASON OF CHAMPIONSChampionships are the Canadian Curling

Association’s primary area of administrationand the most financially consuming of itsresponsibilities.

In 1994, the CCA, in concert with St. Clair Group of Toronto and the WorldCurling Federation, developed a novelapproach to marketing national andinternational curling championships. Theycreated a series of championships, namedthe Season of Champions, that included theCanadian Mixed, Canadian Seniors,Canadian Juniors, the Hearts, the Brier, theWorld Juniors and the World Men’s andWomen’s Curling Championships.

Broadcast contracts were struck with CBCand TSN and the combined efforts of thetwo networks ensured that championshipcurling would be aired on Canadiantelevision for a guaranteed minimum of 135hours a year.

Although today’s championship mixdiffers somewhat from the original, theSeason of Champions celebrated its 16thyear last year and boasted more than 270hours of live broadcast coverage exclusivelyon TSN.

The first event of the 2009-10 season —the Road To The Roar Canadian CurlingPre-Trials — was staged in Prince George,British Columbia, November 10 to 14, atthe CN Centre. A triple-knockoutcompetition, the pre-trials determined thefinal four men’s and four women’s teams tocompete at the 2010 Tim Hortons Roar OfThe Rings Canadian Curling Trials inEdmonton.

The eight teams to advance wereCalgary’s Crystal Webster, Krista McCarville

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of Thunder Bay, Ontario; Kelly Scott ofKelowna, British Columbia; Amber Hollandof Kronau, Saskatchewan; Winnipeg’s JeffStoughton, Pat Simmons of Davidson,Saskatchewan; Toronto’s Wayne Middaughand Jason Gunnlaugson of Beausejour,Manitoba.

The season’s second event, the TimHortons Roar Of The Rings CanadianCurling Trials, determined who wouldrepresent Canada at the 2010 OlympicWinter Games in Vancouver. Operated bythe CCA for the fourth time, the trials —round-robin preliminaries followed bythree-team playoffs — took place inEdmonton at Rexall Place December 6 to 13.

From a field that included what manyconsider the best eight men’s and women’steams in Canada, Edmonton’s Kevin Martinand Calgary’s Cheryl Bernard emerged asCanada’s standard bearers.

The Canadian junior men’schampionship, the world’s second oldestcurling event, dates back to 1950. Theinaugural junior women’s championshiptook place in 1971 and the two have beencombined as a single event since 1987.

Today, the Canadian Juniors has themost participants of any CCA-operatedevent, with a total of 13 provinces andterritories represented in both the men’sand women’s fields. The winners advanceto represent Canada at the World Juniors.

Sorel-Tracy, Quebec, played host to the2010 M&M Meat Shops Canadian JuniorsJanuary 16 to 24, with Ontario’s RachelHoman taking first-place honours afterfinishing runner-up in 2009, and JakeWalker claiming Ontario’s first junior men’stitle since 1999.

The Canadian Women’s CurlingChampionship — now the ScottiesTournament of Hearts — has become one ofthe best known and most popular women’ssporting events in Canada since it waslaunched in 1961. Manitoba’s Jennifer Jonesand her Team Canada mates won their thirdconsecutive Hearts title in 2010, earningthem the right to represent Canada at theFord World Women’s in Swift Current,Saskatchewan.

The 2010 Scotties Tournament of Hearts,held January 30 to February 7 at the EssarCentre in Sault Ste. Marie, Ontario, was the50th Canadian women’s championship andthe 29th year of Kruger Products as the titlesponsor.

The Brier, which celebrated its 81st yearin 2010, is recognized as the oldest andbest-known curling event in the world. The2010 edition of the Canadian men’s curlingclassic was hosted at the Halifax MetroCentre March 6 to 14. Alberta’s Kevin Koewon his first Tim Hortons Brier title, earninghim the right to represent Canada at theworld men’s championship in Cortinad’Ampezzo, Italy.

The World Curling Championshipsoperated as a combined men’s andwomen’s event from 1989 to 2005,when two separate championships wereestablished. Every year one of the worldchampionships — either the men’s orwomen’s — is played in Canada underthe management of the CCA.

In 2010, the 12-team Ford WorldWomen’s was held at the Credit Union i-plexin Swift Current, Saskatchewan, March 20 to28, and was won by Germany’s AndreaSchöpp. A gold medallist in 1988, it was

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16 2009-10 ANNUAL REPORT

In the lastsix years, the Seasonof Championshas enjoyedconsistentgrowth, with2010 deliveringmore thandouble theaudience thandid 2005.

The averageminuteaudiencegenerated bythe prime-timedraws of boththe Ford WorldWomen’s andthe TimHortons Briercompare veryfavourablyagainst variousother sportspropertiesin Canada.

Notes:(1) 6-draw average, excluding the final(2) 8-draw average, excluding the final(3) 16-game average, April 2010 (4) 18-game average, October to December 2009(5) 10-game average, October 2009 to January 2010(6) 4-round average, including the final

Schöpp’s 17th appearance on the worldstage. Canada’s Jennifer Jones won bronze.

OTHER CHAMPIONSHIPSThe CCA is directly responsible for the

operation of three other championships —the Canadian Mixed, Canadian Seniors andCanadian Wheelchair. It also plays an activerole in the annual CIS-CCA CanadianUniversity Curling Championships.

The Canadian Mixed made its debut inToronto in 1964. The 2010 championship —held in Burlington, Ontario, at the BurlingtonGolf & Country Club November 14 to 21 —was won by Nova Scotia’s Mark Dacey. It’sthe second mixed title for Dacey, who alsowon in 2002.

Two members of the winning team —Dacey and third Heather Smith-Dacey — werescheduled to represent Canada at the 2010World Mixed Doubles in Chelyabinsk, Russia,April 18 to 24. However, Canada was one offive countries forced to withdraw from thecompetition when an Icelandic volcanoerupted, causing widespread travel disruption.

The Canadian senior men’s championshipdates back to 1965, and the senior women’sto 1973. The Canadian Seniors — for curlers50 years of age and older — has beenoperated as a combined event since 1985.

In 2010, the Canadian Seniors was stagedat the Ottawa Hunt & Golf Club March 20 to28 and was won by Alberta’s Mark Johnsonand British Columbia’s Christine Jurgenson.The senior champions will represent Canadaat the 2011 World Senior CurlingChampionships in St. Paul, Minnesota, nextApril.

Wheelchair curling and the CanadianWheelchair Curling Championship arerelatively new to the Canadian curling scene.The first national championship was held in2004. Skipped by Gary Cormack, the hostteam from British Columbia captured the2010 Canadian title in Kelowna, BritishColumbia, March 15 to 21.

Also new to the Canadian curling scene,the third annual CIS-CCA Canadian UniversityCurling Championships were held atEdmonton’s Saville Sports Centre March 10 to14. The 2010 champions — Brooklyn Lemonof the University of Regina Cougars and JonBeuk of the Queen’s University Golden Gaelsin Kingston, Ontario — will represent Canadaat the 2011 Winter Universiade January 27 toFebruary 6 in Erzurum, Turkey.

Season Of Champions Broadcasts Total Gross Impressions Adults 18+ (000s)

Source: Nielsen Media Research

Selected Draws vs. Other Sports PropertiesAverage Minute Audience

Adults 18+ (000s)

2005 2006 2007 2008 2009 2010

2010 WorldWomen’s

Prime-timedraws (1)

2010 BrierPrime-timedraws (2)

2010 BlueJays (3)

CFL (4) NFL (5) The Masterson TSN (6)

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2009-10 ANNUAL REPORT 17

BALANCE SHEETAs at April 30 2007-2008 2008-2009 2009-2010

Assets

Current

Cash $ — $ 617,645 $ 622,441

Accounts receivable 2,680,908 2,492,068 3,005,433

Prepaid expenses 67,735 175,392 54,752

2,748,643 3,285,105 3,682,626

Capital assets 712,017 698,873 726,181

$ 3,460,660 $ 3,983,978 $ 4,408,807

Liabilities And Net Assets

Current

Bank indebtedness $ 825 $ — $ —

Accounts payable and accrued liabilities 2,239,955 1,223,499 1,520,776

Deferred revenue 28,800 706,950 —

Current portion of long-term debt 17,242 18,542 19,940

2,286,822 1,948,991 1,540,716

Long-term debt 349,578 331,035 311,095

2,636,400 2,280,026 1,851,811

Net assets

Invested in capital assets 345,197 349,296 395,146

Internally restricted reserve — 744,874 1,531,717

Unrestricted 479,063 609,785 630,133

824,260 1,703,955 2,556,996

$ 3,460,660 $ 3,983,981 $ 4,408,807

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18 2009-10 ANNUAL REPORT

COMPARATIVE INCOME STATEMENTFor the year ended April 30 2007-2008 2008-2009 2009-2010

Revenue

Domestic 5,981,385 5,972,055 6,492,998

International 98,000 220,000 110,000

High performance 1,492,552 1,745,000 1,867,298

Management 891,235 892,755 889,105

Other 1,111,667 78,093 414,552

Total revenue 9,574,839 8,907,903 9,773,953

Expense

Domestic 4,420,003 3,794,398 4,412,046

International 200,752 372,169 213,946

High performance 1,886,848 2,091,206 2,417,888

Management 1,551,220 1,717,059 1,821,092

Other expenses 135,287 53,379 55,937

Total expenses 8,194,110 8,028,211 8,920,909

Surplus 1,380,729 879,692 853,044

Accumulated surplus after year-end 824,260 1,703,952 2,556,996

2009-10 REVENUE

Category Amount Percentage

Sponsorships 4,211,372 43%

Sport Canada 1,961,000 20%

Event revenue and funding 1,669,615 17%

Other funding agents 846,740 9%

Other revenue 546,171 6%

Affiliation fees 330,105 3%

Competitor fees 208,950 2%

Total $ 9,773,953

Sport Canada20%

Sponsorships43%

Competitor fees2%

Affiliation fees3%

Other fundingagents

9%

Other revenue6%

Event revenueand funding

17%

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