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Web 2.0 in 2011

Curling presentation

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  1. 1. Web 2.0 in 2011
  2. 2.
    • What is a social network, and how they are different
    • Some examples of social media tools
    • How to create content for the Curling Club
    • Why it matters
  3. 3. What is a social network?
  4. 4.
    • For an individual, the value is in the community
    • For a curling club, the value is in harnessing the curling community
  5. 5. Social Networks
  6. 6. Who has time for all this?
    • The simple fact is, the smart phone in our pocket is a content creator. We can create images and video about our experiences in real time.
  7. 7. The tacticsfor the curling club
  8. 9.
    • Facebook has over 800 million members
    • On average, more than 250 million photos are uploaded per day
    • 49.87% of all Canadians have a profile!
    Source: http://www.facebook.com/press/info.php?statistics
  9. 11.
    • Facebook is about connecting people to friends, family, and people with the same interests.
    • Or, at least friends and family.
  10. 13.
    • Facebook wants to plot what is called the social graph.
  11. 14.
    • Heres how you think about it: every member that is on Facebook has 132 friends (average).
    • If you can get them to talk about their experience, you will be marketing to your members x 132 people.
  12. 15.
    • Create a Facebook page for your curling club.
    • Go to Facebook.com. And click on Create a page for my business.
    • Send out an e-mail to all members of the club to ask them to like the page.
    Your strategy
  13. 16. Place this in your locker room Like us on Facebook
  14. 17.
    • Identify people in the club who can create content as the logo.
    • Create content around scores on competitive nights.
    • Every bonspiel should have pictures that are uploaded to the Facebook page.
    Content strategy
  15. 19.
    • Ask people in the club to create content.
    Content strategy
  16. 20.
    • Solicit strategy questions online.
    • Identify some of your competitive curlers and see if they will answer questions that are asked on Facebook.
    • What shot should you play?
    • What is the strategy for up one coming home without last rock?
    Content strategy
  17. 21.
    • Post daily updates on the ice as it is going in.
    • Post daily pictures of the ice as it goes out.
    • Ask people in May to pay their next years dues.
    • Identify Facebook as a team finder in the summer. Promote it during March and April as a summer team finder.
    Content strategy
  18. 24.
    • Use entirely different ideas that you have for creating content.
    • Create a strategy for what you will post.
    Content strategy
  19. 26.
    • YouTube has a vibrant community
    • It is also the second most used search engine on the Internet.
    Using YouTube to promote
  20. 27.
    • YouTube offers individuals and organizations the ability to create a channel.
    • Visit YouTube.com and click on join.
    • Note: this involves creating a separate login than your personal gmail account.
    • It should be Curling Club Name.
    Create a YouTube Channel
  21. 28.
    • YouTube offers individuals and organizations the ability to create a channel.
    • Visit YouTube.com and click on join.
    • Note: this involves creating a separate login than your personal gmail account.
    • It should be Curling Club Name.
    Add content to YouTube channel
  22. 29.
    • Video tape the Wednesday night game.
    • Video tape the winners at the bonspiel.
    • Interview some of your members and ask them why someone should join. Take that content and place it on the Facebook page.
    Content for the YouTube channel
  23. 31. Google+
    • Oh great, another social network.
  24. 32. Google+
  25. 33. Google+
    • Don t worry about it now.
    • But keep your eyes on it. This could be the simple way to create content for the club.
  26. 35. Location based social sites
  27. 36.
    • Google Places, Yelp, FourSquare, Gowalla, and a myriad of other tools are local mobile search engines.
    • Go to Google.com/places and make sure your curling club is signed up. Fill out all the infomration relevant to your club so that it can be found.
    • Search Yelp and FourSquare to see if your curling is in there.
    • Post a notice on your board asking if anyone uses Yelp or FourSquare. If they do, ask them to review the club.
    Take control of your online spaces
  28. 38. Yelp.ca
  29. 39. Google Places
  30. 40. Google Places
  31. 41. Google Places
  32. 44.
    • The Canadian Curling association created a business social networking site for Canadian Curling Clubs.
    • This is a place to share ideas, get opinions, talk about what is working and not working.
    • There, you will find a video showing you step by step how to get on Google Places. There is step-by-step instructions on creating a YouTube channel.
  33. 45.
    • It is open to all Curling Managers and board members across the country.
    • Be honest, it is private and will not be indexed by Google.
    • What you say here will stay here.
  34. 46. The shift
  35. 47.
    • Word of mouth has traditionally helped grow the game.
      • The difference now is many people have mini-communities of friends and acquaintances. We want to increase the power of word of mouth.
    • People turn to Google a lot sooner in their search for things to do. When your club is out there more digitally with Facebook and YouTube, there is an increased chance of being found in search.
    Getting the word out
  36. 48.
    • That s a digital presence not a website.
    • It s digital real-estate that you have some control over, where people can talk back.
    • Where people can engage with what is great about our game.
    • Start with current curlers, let them be the content creators.
    Start with your current curlers
  37. 49.
    • Each board meeting or sub committee meeting, talk about what content could be created (video, images) and where the content will go (Facebook, YouTube, the curling club website).
    • Ask curlers to create content (or at least like the page).
    • Use them as content creators, take advantage of their mini communities.
    How to create content
  38. 50. The risk!
    • Be smart.
    • The My mom rule
  39. 51.
    • Questions