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Doug Curling. Managing Director New Kent Capital/New Kent Consulting [email protected]. So let’s talk about…….. Business Plans Presenting & Selling Ideas How Do I Get Started ? Knowing What To Do…& When Choosing Partners Managing Frustrations The Music Business Today & Tomorrow. - PowerPoint PPT Presentation
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So let’s talk about……..- Business Plans- Presenting & Selling Ideas- How Do I Get Started ?- Knowing What To Do…& When- Choosing Partners- Managing Frustrations- The Music Business Today & Tomorrow
Business Plans- Covering the basics…..in the right order- Having the “Pitch” down cold- Be Excited !!!!- Be Organized – You MIGHT have 20 - 30
good minutes before total ADD kicks in- No more than 10 – 15 pages- Loose/Tight meeting pace- Communicating with the right people
Business Plan – Do’s- The Big Idea or the Big Outcome
(‘Make Meaning’)- The ‘Problem’ and why it matters- The current solutions and why they
fall short- What you’re building and how/when- Why you’re different (and better!)- Your spend plan and expected results- The (obvious) questions & answers
Business Plan – Don’ts- Produce an Org Chart showing you as CEO If
you haven’t done anything yet !- Attempt to build a solution for a problem
you don’t understand- Disgorge spreadsheets of meaningless
financials- Expect the ‘Bankers’ to start by paying you
a big salary- Talk to anyone in-depth without knowing
who they are, what they know & what they’ve done
Presenting & Selling Ideas
- Start with the right introduction from the right person
- Get your $%^& together before the meeting- Know the best time & medium- I don’t need you to read me powerpoints- Answer ‘Why should this matter to me?’ early- Know what others have done before you - Have a definitive plan & timeline- Always have a specific ‘Ask’- You don’t know who really matters --- there
are no little people !
How Do I Get Started ?- ‘You can’t change what you don’t
understand’- Deal with the toughest issue first- Identify and accomplish your #1
objective each day- Know whether value is being created
‘in the essence or the edges’- Everybody needs a big fan club –
recruit advocates, supporters and friends
Choosing Partners- Don’t confuse people that are good
with people that are talented- Don’t surround yourself with people
that need your money- Know what you suck at and fill the
voids- Keep away from people that belittle
your ambitions- Identify the problems and ‘staple’
the right people to each of them
Managing Frustrations- Learn to cooperate with the inevitable- ‘Do or Do Not – There Is No Try’- If you set out to take Rome – take Rome- Do you want to feel better or do you
want to get what you want ?- ‘Not everything worth doing is worth
doing well’- No battle plan survives contact with the
enemy
The Music Business……- You have to have GREAT songs- You have to have a GREAT live show- You have to have a GREAT fan base- You have to be willing to GRIND it out
‘They put us in a van and sent us on a summer tour to see if we could survive on the road for 3 months and come back alive’
The Music Business…..- Recording/Production can be do it
yourself- Distribution is everywhere- Promotion can be self-managed- Merch is cheap and important- Live/Acoustic/Demo is rare and
desirable- Fans want to be part of something - Fans will pay for closeness and
special- Protect & build the brand
The Music Business……- The old guard still owns ‘the matrix’- Cutting through the clutter requires
work- Buy-on’s are a rip-off- Gear/Wheels are important and
valuable- Stale happens very fast- $10 minus $1 minus ??????- Retail is a meaningless number- Everybody is in the data business
Final Thoughts- Hard work does not guarantee
success --- but less than your best does guarantee less success
- Luck matters --- and luck favors the prepared
- Timing matters --- ‘to be right too soon is to be wrong’
- Someone else wants what you want - The network effect is real --- and
effective
