Herbert

Przychodny

Carvajal

MCVP IM&C Applicant

AIESEC in Colombia

12-13

Colombian

15th July 1988, Bogotá, Colombia

(1)202-406-0343

Skype: herbert.przychodny

herbert.prz@gmail.com

herbert.przychodny@aiesec.net

“The only source of

knowledge is experience”

Albert Einstein

WORK EXPERIENCE

  Intern

Organization of American States

Department of Strategic Communication and Image

Web Area

Social Media Workshops / Brand audit / Brand perception /

Reporting the brand activity towards social media

channels / Creation of a measurement tool

ACADEMIC PROFILE

Telecommunications Engineering

Universidad Militar Nueva Granada

Bachelor Degree 2011

Multimedia Engineering

Universidad Militar Nueva Granada

3 Semesters

AIESEC EXPERIENCE August 2011 – December 2011 OCVP COMM NPM Bogotá, Colombia Virtual Role   November 2010 – July 2011 LCVP ICX AIESEC Rosario Bogotá, Colombia  

June 2010 – November 2010 Brand Management and Internal Communication Team Leader AIESEC Rosario Bogotá, Colombia   July 2010 – July 2011 National Marketing and Communications Team Social Media Team AIESEC in Colombia

EVENTS Corporate Weekend February 2011 Bogotá VP ICX   NPM 2010 December 2010 Medellin VP ICX   ICX VPM December 2010 Medellin VP ICX   NST Day December 2010 Medellin NSMT Member RTC 2010 October 2010 Cajica Team Leader   NST Days August 2010 Bogotá NSMT Member   NatCo 2010 July 2010 Barranquilla Team Member   OPS 1 Abril 2010 Medellin Delegation Chief

AREAS IGCDP/IGIP Construction and consolidation of a sales

force ICX University Program implementation

  Marketing Support and improvement of the Exchange

culture in the Local Committee 2010

External and Internal audits to know the

position of the LC in our markets

  Communications

Increasing the amount of people who read the

local news Implementing and running campaigns that

includes the different initiatives of the Local

Committee

ACHIEVEMENTS Team Leader X Files AIESEC Rosario Increasing the amount of winter experiences   Team Leader Local News Format AIESEC Rosario Increasing the amount of members who read the news – over 130 readers, 75% of the membership   VP ICX Hall of Fame AIESEC Rosario Increasing the amount of sell appointments with private sector companies 5 to 10 meetings weekly   NST rEBolution AIESEC Colombia Motivate the membership to take the challenge of an EB role   Team Member Brand Experience Workshops AIESEC Rosario Training the membership of AIESEC on how to sell the brand alienated to the AIESEC Experience

General Questionnaire Why have you decided to apply for

Colombia’s Member Committee?

  What does AIESEC means for me? Well, this

is the question with more answers that I ever

had, however, all of them, has a common

point: the opportunity to challenge and

prove yourself that the change is possible,

and do something for the society never was

so easy as now. And that statement is what

motivates me to keep doing what I love, and

working day by day in our organization:

share my knowledge and help the people

surround me in every level possible. AIESEC

provides me this opportunity, not only to

share at a local level, but global, and now,

being part of a National Team, I could reach

more people that I’ve done before, and that’s

will be the chance to put my contribution to

all the global network effort to reach our

organizational vision.  

Additional, I know that to

belong to the Member

Committee and to take this

leadership experience it is

the best way to carry out my

career plan and to continue

with the projects that from the

bottom of my AIESEC XP

want to implement and

propose, in this case, a big

scale.

Which should be the behaviors for AIESEC in Colombia in 2015 to achieve the goals and approach more young people? Nowadays, the society, and specially the young people have a dynamic behavior, which means that they are always ready to change at the pace of technology, global issues and changes at a socio-economical level. This situation leads to every organization to establish solid ways and strategies to engage their target and resources in one common objective. However, many other factors influence the accomplishment of those goals; motivation, knowledge, awareness, organizational climate, etc. With the purpose of achieve the goals and approach more young people, AIESEC in Colombia should align their strategies to: •  Innovation: giving freedom to use their creativity within the work, fomenting

entrepreneurship. •  Virality: using in a most effective way the actual network that we have, being

more collaborative and spreading the experience to unexplored targets. •  Association: reuniting all the agents to create a big scale impact in each

society, leading them to be more independent to act and enforcing their believes and convictions.

Please list your top 3 strengths and top 3 weaknesses with brief explanation   Strengths: Effective communication - I know how to express what I feel, consider or thinking, giving the right argument in the right situation.

Commitment with results - I always keep in mind which is our goal, and does what it takes with to accomplish what was planned and reach the results within.

Personal effectiveness – Based on deadlines, priorities and objectives, I manage my time effectively to finish my duties and responsibilities.   Weaknesses: Personal awareness – I am not totally aware about whom I am and What I have to give, I underestimate myself.   Work balance – Sometimes my load of work is too heavy, and that leads me to lose the control over the situation.   Fear to failure - When I do not feel secure with something, I take my time to make decisions, is all because I do not like to lose or fail in any new project, task or role that I want to assume.

S: How will they help you in your work as MC

Team member? How will they help you in your

MC work?   When you have to work with people from

different backgrounds and personalities you

need to know how to work with them, that's why

these strengthens will help me to avoid and

minimize any kind of conflict or discussion due

to those stressful peaks, also, could contribute

with the work and others goals. When you're a

leader of a national team, is very important to

know how to manage your time and tasks, due to

your responsibilities as a national team leader,

you will always have time for do your stuff, and

contribute with the others development as well,

and if you do not have under control your own

duties, is probably that you can fail with your

VPs tracking.  

W: How can they challenge you in

your work as MC Team Member?

  The challenge is to get out of my

comfort zone and start to do more

stuff fearless, that will help me to

improve my self awareness,

balance my work load, which will

lead me to accomplish so many

things, as the time passes by, that

fear to failure will be less and will

allow me to do different things

and take challenges putting

myself in situations out of my safe

zone.

Please check the AIESEC in Colombia path for get AIESEC 2015 and define what should be the role of your functional area in each year until 2015.   AIESEC in Colombia should have 3 stages, which lead the whole organizational framework to accomplish it. Those will be focus on the different audiences (youth people, potential partners, enablers), that’s why we should set solid strategies to each of them. The path must be:   •  Brand virality through young people, not only in virtually, but physically. •  Youth leadership development based in partnerships and projects, which

engage private and public sector. •  Consolidation of a new collaborative network, allowing cooperation between

partners, young people and stakeholders to impact positively the society.  

When each stage has notable results, AIESEC in Colombia will be supporting strongly the BHAG: Engage and develop every youth person in the world.   IM&C has a special role here, because all the duties are related to find a way (strategies, processes, activities, etc) to fit the pieces (functional areas) with the purpose of have a well performance (synergy) and reach the goals or objectives in an easier and fastest way. Like some AIESEC Leader told us: our organization is like a machine, you have the pieces, and you need to move all together, IM&C are like the oil that allows this dynamic.

Create a proposal for AIESEC in Colombia 12-13 plan where you include the next points:

Make a SWOT of AIESEC in Colombia. The points above have to be evident in the plan you created and the correlation between them too

Strengths u  High-motivated membership u  Positioning the Global Network u  Standardization of processes u  Implementation of AIESEC 2015

programs u  Differentiated product leadership u  Strong national partnerships u  Local offices located in strategic

Universities

Weaknesses Ø  Not diversified membership Ø  Weak selling culture Ø  Lack of knowledge about the

correct use of branding Ø  Poor CRM and follow up to

partnerships Ø  Lack in the implementation of

IT and KM systems Ø  Lack of synergy between

offices in the same city

Opportunities ü  Non corporate and

p u b l i c s e c t o r investments

ü  Implementation of PBoX and issues

ü  D i v e r s i f i c a t i o n o f products due market trades and government initiatives

ü  P a r t i c i p a t i o n i n b u s i n e s s f o r u m s , r o u n d t a b l e s , conferences, etc.

ü  Strong and diversified alumni network

²  Threats ²  Legal procedures ²  Organizations who offers similar experience to young people and

entities ²  Enterprises has their own internship program ²  Social economical trends in Colombia ²  Lack of budget for investments

The 3 main priorities for your area(s) based on the general SWOT analysis. What strategies would you propose for each one and what results would you like to see in each of those priorities at the end of your term?   1.  IT Cost Management Strategy: Putting in action the good case practice presented for management methodologies such as ITIL or PMBok. Designing action plans which allow us to take more advantage of our current resources and stop wasting them.   Results: Budget reduction and investment in Technology gives the opportunity to invest in other development areas or projects related or not with IM&C.

The external opportunities you can capitalize

from your position to get the vision you propose

in point, please put the references of the

information   Nowadays, the government sector, thanks to

the initiatives leaded by the ITC Minister, gives

the opportunity to work together with the

purpose of develop different social sectors

trough projects like “Computadores para

Educar” or “EducaDigital” where we can join

them as participants or enablers in case that

they want to join young & international talent.

In the other hand, we can notice the growth of

t h e p r i v a t e s e c t o r i n v e s t m e n t i n

communications and IT fields, every year,

Colombia are hosting many conferences and

business round tables, where the companies

make b ig dec is ions and bu i ld new

partnerships, here AIESEC could take

advantage of this pool, being involved with

this spaces of networking and construction, a

good example is the Social Media Week or

CampusParty.  

With an active participation of those

spaces, we can ensure a positioning

of our brand in those strategic

markets that provide to us so many

opportunit ies to improve our

organizational performance, reach

o u r g o a l s , a n d e x p a n d t h e

partnerships.

2. Information & Knowledge Management Strategy: Management frameworks: systems to processing data, knowledge and databases, standardization of KM. Manage the information as a network, being collaborative and sharing experiences using IT tools.   Results: High control of access, monitoring the sensible data and have a solid database full of knowledge, which could be use in future, projects, tasks or duties. Minimizing responses, actions, consulting times, among others management factors that will improve our daily work.  

3. Project Management Education Strategy: Managers Culture, give to the membership the opportunity to know how to plan projects, taking in mind all the factors involved with the organization, also, how this could take us to a whole new levels of performance.   Results: More successful projects executed across the national network, generating a growth in the number of experiences to young people and companies.

Give a brief description of the current state of the AIESEC Experience (3 stages) for AIESEC in Colombia

Engagement With AIESEC Is the weakest phase in the whole process, and this is because we still having a lack of processes or activities (apart of recruitments) to engage more people into the experience. When recruitment pikes are done, local offices needs to work faster to implement ways to have high retention rates, which allows them to achieve goals and have membership for the whole next phase.

Experimental Leadership Development Nowadays, Colombia has a strong potential and are implementing in the best way different initiatives to guarantee the high quality of the experience towards Team Member/Leader and Exchange Programs. In the other hand, the amount of people involved with this phase has grown, generating more experiences and achieving the Global Network Goals. Keep in mind that Colombia is one of the strongest countries giving development opportunities (TMP/TLP) and is growing with the rate of leaders going on exchange (GCDP/GIP)

Long Life Connection

AIESEC in Colombia, due his huge amount of

backgrounds involve within, has a diversified

Alumni Network, however, the lack of

corporate strategies avoid to take some

advantage of it, it’s necessary not only wait

for National Events to strengthening

relationships, but build a strong network from

Local Entities to a National Level. It’s

necessary to create strategies and guidelines

for this

Engagement With AIESEC

Business Roundtable

A meeting where the companies, NGO, University, Governmental Entities, among other institutions working with AIESEC can share experiences, build partnerships, and engage more with us. This will contribute with promote AIESEC a First-choice partner in the moment to join young talent to their companies.

First Choice Partner

Engagement Platform

Take advantage of IT Tools and create our own platform to approach the audiences, giving them the correct information in a different way, also, to function as a collaborative contact node to solve questions, share experiences and learn about us.

Global Youth Voice

Experimental Leadership Program

Share Your Story

Recollect all those stories of Colombian AIESECers abroad, and broadcast weekly one story through Social Media, AIESEC Colombia Engage Platform, or other communication channel, , with the purpose of show the diversity of our network, the opportunities we have and invite the young people to join AIESEC and take the experience. Format: Webpisodes

Global Youth Voice

Building Partnerships

Build partnerships between Companies and AIESEC to take part together on Social Projects Based on Issues, which could help to solve problems, improve the lifestyle of vulnerable population, or who make some positive change

Social Impact -

Global Youth Voice

Long Life Connection

Alumni Cocktail solidify the network, make deals, try to generate partnerships, and show those good case practices of Alumni who are supporting AIESEC in different ways

Fitst Choice Partner

Alumni Newsletter

tell them about what is AIESEC doing, different opportunities for them, invitations to conferences, etc. This with the purpose of engage more the network into the daily work of the organization

Global Youth Voice

Specific Questionnaire

Please describe in your own words the complete TN and EP flow. Furthermore design a processes work flow using charts.

Pre-Recruitment Is like a starting up configuration, where the team in charge of the process need to set the target to approach, but this target depends directly of the organization needs and what we have to offer to them, with the purpose of not waste the pool and take as many advantage of the market as we can. This stage can be represented like a project planning (costs, human resources, scope, risk, strategies, framework, etc)

EP FLOW

Recruitment Put in action all the planning done, having a strong human resources management, due the relevance of the stage, here you have all your assets focus in a single goal, here you need to have a risk management if something change in the curse of the plan, that’s why, a change implementation plan should be create. This is completely an Operation Management process, because is all about execution and tracking.

Pre-Exchange Once the talent pool has already joined, we need to set a framework focused on legality, policies and a relevant operative part, this will include time, cost and quality management, due the high load of documentation, interviews and legal procedures that the people need to take. This can be related into a specific Integration Management plan.

Exchange + Re-Integration Here is where we can see the results of all the previous process, once the person leaves the country to take his internship, the teams need to work into a transition plan, where includes communication management, quality levels and monitoring the whole experience. This can be condensed into a continual improvement management.

TMP+TLP+GIP+GCDP: Cross-functional

solution   Use of Mendeley® to compile all the

documentation related with contracts,

agreements, and other KM created by Local

Offices, with the purpose of build a National

Knowledge Base, which provides an easy

access between private users, public users

among o thers , f or developing the

performance and giving the chance to co-

create the final Database. Another reason to

use this tool, is because to avoid the common

way to share information (via e mail, drop

box, etc), thanks to it's advantage; the status

as a Cloud service, which allows to

customize the content, establish privacy

policies and the way to share documents,

using the web. This allow us to have a

centralized Database (which is feeded by the

collaborative and distributed network), with

the necessary managers and responsible of

the data. Fo r l e g a l p r o c e d u r e s ,

a g r e e m e n t s a u d i t a n d

financial issues is an easy way

to share, make corrections,

observations and store all the

documents in the same place,

making distr ibut ions by

f o l d e r s d e p e n d i n g t h e

program or issue.

EP FLOW TN FLOW

Legal Procedures Lack of selling knowledge, experience and culture

Researching Times Pricing policy

External delays (embassies, acceptance notes, visa, change status in

the platform)

External delays (visa procedures, delivery cost)

Pools diversification Market diversification

Weak target approach strategy Selling force

Bot

tlen

eck

s

Pre-Sales The same as a recruitment is like a starting up configuration, where the team in charge of the process need to set the target to approach, with the difference that here we need to study deeply the business and the current state of the market, this targeting will depend of the organization needs and what we have to offer to them, with the purpose of not waste the pool and take as many advantage of the market as we can. This stage can be represented like a project planning (segmentation, market research, costs, human resources, scope, risk, strategies, framework, etc)

TN FLOW

Selling The selling process is focus on the operation of approach to the market or sector, and show the proposal that is been created for them, this is a customized process, and is part of a strategic planning to take into account all the factors that are involved with the selling, for this stage the management of cost, communication and a risk prevention plan are important, due the possible changes that can occur along the negotiation. This framework is related with a strategic communication management.

Delivery Once we could enable new spots, we need to focus on a research and a transition process, where we have to analyze our legal status and policies, also the time, cost and other assets that we will use during the delivery process. This will demand us to have Integration Management plan to guarantee the quality of the delivery from the research to the arrival of the intern.

Re-Raising Just right before the current partnership is over, is very important to negotiate and wrap up all the positive and negative facts of the experience, this should be done with the purpose of improve the experience quality and enable once again the same or more spots. This is part of a Continual Improvement Plan, that not only takes part in the last stage, but from the very first one.

GIP+GCDP: Solution based on exchange issues

  The Information Technologies offers to

everybody, different kind of tools, that are able

to be customized according to the business

needing, in the case of AIESEC, and taking in

mind the Global Platform, results more useful

for the procedures at a National Level,

implement a platform that provides essential

information to the markets that are involved

with the organization, I know aiesec.org and the

space that have AIESEC in Colombia in these

domain, however, if we build our own, we can

show part of the potential, projects, talent, and

partnerships to generate more engagement

and positioning in the web and our targets. Drupal® offers the possibility of

create a CMS which enables every

characteristic that we want, in this

case, the idea is create one of this sites

focused on the Exchange Programs

(incoming and outgoing), these can

provides first hand information to

make easier the understanding of the

programs and the way to join or

engage with AIESEC Global Network

and National Office.

Please provide professional advices in order to improve those processes

We can integrate the processes of EP and TN Flow into a 3 stages, that work together as a system, here we can plan, execute and control all the activities and procedures, thanks to the presence of specialized teams in each area, we can standardize the activities and the framework, improving quality of service, improving the way of tracking and storing the information, we can use all the good case practices to diversify the product and be more smart at the moment to approach the audiences. If we base all the professionalism of process with management methodologies such PMBoK or ITIL Service Lifecycle Management, we can improve the functionality of our processes and have better results at the end of the cycle.

Project Planning Operational

Management

Integration Management

Plan

Continual Improvement

Feedback

TMP+TLP: Internal communication strategy

  Making an Investment to enhance a workspace in

Podio® with the purpose of have a virtual

environment to work together across the country,

with EBs, NST or Team Leaders. This platform,

allows the membership to control their tools.

Giving them autonomy to structure projects,

teams and workflows, creating content and

sharing them with the group, deciding how to

structure, create and present content and

information. This platform will help the

management strategy and consolidate an internal

communication channel. At the same time, local

entities could use this strategy for their own work.

What is the best way to gain relevance and importance for IM&COMM both for national and local level?   Taking advantage of the technological revolution, and the relevance of IT and IM trends nowadays, we can propose new ways to share the knowledge, broadcast the message and make simple processes, with the purpose of improve organizational performance. All type of organizations has a strong IM plan, because it’s relevance, which lays in the following

ü  Manage the complexity of data and information

ü  Deliver all the benefits of the business model and the product within

ü  Prioritization of activities, assets and factors according the needs

ü  Make it simpler the robust systems and procedures

ü  Risk mitigation

ü  Maintain the effective communication flow

ü  Deliver quality experiences to the users ü  Chose the best framework to develop

projects ü  Provide strong leadership

If we focus our work, and take these principles as the framework for 2012, we can gain all the relevance and show us as a strong area, which offers solutions for the focus areas, mitigating those bottlenecks and facilitating the way to do the things to reach the goals.

The best way to gain relevance is solving issues, proposing innovative systems and tools to facilitate the AIESEC procedures, giving constant support and counseling on project management, execution of IT strategies, standardization the way to make KM’s, sharing knowledge, and presenting an alternative (centralized and distributed) storage tools to facilitate the research and use of data.