Yaneisha Pérez Padilla

MCVP APPLICANT 15.16

AIESEC IN PUERTO RICO

“Don’t find fault, find a remedy.”

Henry Ford

February 2015

Dear AIESEC in Puerto Rico plenary,

I am writing these words because I am very excited to be applying to be part of the Member Committee of AIESEC in

Puerto Rico. Since I entered this organization, I met with innovation face to face. I learned how to create without having

any experience in the areas. Of course, with the help of wonderful people that also believe in PUERTO RICO.

Thanks ,AIESEC in Río Piedras, for giving me the opportunity to take this step.

I have enjoyed every step through my AIESEC experience,. As a human that I am, I have failed, cried, yelled and

become stressed. But I will never regret all the professional and personal experience that I have gained. That is why I

believe in each member of this entity to explode their potential. I know that these members will be the future of my

country to impact it positively.

Sometimes, we never know all the experience that we can gain when we go

out of our comfort zone. Nothing is better than dancing with the happiness of

success. Be part of my journey of applying for Member Committee Vice-

President of Marketing of AIESEC in Puerto Rico, so we can put our entity on

the map.

AIESECly,

Yaneisha Pérez Padilla

Vice-President of Marketing and Communications in Río Piedras

GENERAL INFORMATION

Name Yaneisha Pérez Padilla

AIESEC E-mail yaneisha.perez@aiesec.net

Skype username yaneishaperezpadilla

Country of origin San Juan, Puerto Rico

Current Location Toa Alta, Puerto Rico

Time zone UTC/GMT -4 hours

Phone number +17879431338

Current entity AIESEC in Río Piedras

Language Spoken Written Reading

Spanish Native Native Native

English Excellent Fluent Excellent

Portuguese Fluent Basic Fluent

I will be

able to attend

Ignite

(February 28

- March 1)!

PERSONAL QUESTIONS

Y outhful

A mbitious

N onstop

E mpowered

I ntuitive

S incere

H umorous

A dventurous

State your 3 biggest strengths and

weaknesses. Additionally, how will you as

a leader improve and how will they

influence your term.

Strengths: Committed, honest, creative

Weaknesses: Intense, perfectionist and

overcritical

I have always thought that my

weaknesses are my strengths, and my

strengths are my weaknesses, it depends

on how I balance it. For example: being a

perfectionist has help me create a work

of high quality.

During my term I have been learning to

balance my qualities and this will be the

key to influence the way I will work my

next term.

Period September 2013

– May 2014

January 2014

– May 2014

May 2014

– September 2014

September 2014

– Present

Position Team member of

Incoming

Exchange (ICX)

2013

Sales manager

Organizing

Committee

Puerto Rico Youth

To Business 2014

Exchange

Participant AIESEC in

Vitoria, Brazil (GCDP)

Vice-President of Marketing

and Communications

2014-2015

Results Networking

Participated in

two meetings

with Santander

and Destilería

Serrallés

Directly worked

with the MCVP

BD 2013-2014

Networking

Three

sponsors,

EcoEléctrica

($500.00),

Bella Group

($500.00) and

desserts from

Krispy Kreme

Handle

speaker’s

relation

Professional

experience as an

psychologist

Worked directly

with an AIESEC

Vitória

Gained

knowledge about

AIESEC Brazil

procedures

oGCDP

experience

Social Media growth:

Facebook (41.07%)

Facebook reach

(3,329)

Instagram (515.56%)

Twitter (10.24%)

Sign – ups: 533

Applications: 74

Online campaigns: 4

Offline campaigns: 1

Recognized as the star

Vice-President.

AIESEC EXPERIENCE

PERSONAL QUESTIONS

Available Member Committee

Positions

Order of

Preference

Marketing 1

Organizational Development and

Information Management

2

Outgoing Global Community

Development Program

4

Financial & Legal Administration and

Business Development

N/A

Incoming Global Internship

Program and Account Delivery

3

The challenges are opportunities for growth and development. It is through the

challenges AIESEC in Puerto Rico finds the motivation to continue growing as

an entity. As for me, I'll be facing challenges. One of them will be the desire to

be present for all committees and reach Ponce and Humacao in a minute

to support their marketing campaigns or part of their briefings. But positively

two weeks ago I got my car, allowing me to be a present and active in

committee’s vice president. On the other hand, I think the team of National

Support Team is an opportunity to maintain unity among the Vice Presidents,

locally and nationally. Therefore, I plan to have a team of four NSTs, which in

turn will support each entity to achieve our goals.

Diana Cristina Prieto has made an excellent decision to open the

applications for Member’s Committee with a reasonable time to work with the

second challenge, which is the synergy between the different members. My

goal is to be Vice President of Marketing so I can work closely with oGCDP and

OD / IM. Therefore, this transition will be the key to work with synergy.

A third challenge I will be facing is that I am a student and I'll be in my final

year. However, I have organized my curriculum so that it does not interrupt my

work as Vice President. After this semester, I can

takes up 9 to 12 credits per semester without

delaying my academic career.

MCPR 15. 16 CHALLENGES

The most difficult question is when you have to answer how to describe yourself. The easiest

way to answer this is going back in time and auto-evaluate my experience over the years.

At each step, you have been given certain features you'll find that has defined who you are

in the present. When asked, "Who is Yaneisha?" I try to respond with a serious answer,

but I always end up saying I am "energy". We are all "energy", but my life has been an

overload of such magnitude that every person I know recognizes it, sometimes as a virtue,

other times as an inhuman strength. That is what defines me as a person and as a leader, the

"energy" that I have to work with each challenge ahead of me. I remember in my senior

year in high school, I formed a group to reunite the class because we were all very different.

It was called "Comité Pro-Unión Jetzodiam". My energy calls for justice. I like an equal

environment for all the people. When I was a child my family called me the "lawyer", I

believe that every person has incredible potential to explode.

The current executive board and I still wonder how we can be so united. The answer is that

the variety of personalities has defined our success. Andrea and Elena have a passive

character and Emmanuel and I have an energetic character. Together we have made a

unique synergy. We have been honest at all times and have never lacked transparency. As

well as I am with my current team, I want to have the same relationship with the MC, being

able to hear others even though many think I am a picky person. I always take into

consideration the feedbacks because they are opportunities for better decision making.

My contribution to AIESEC in Puerto Rico is my desire to grow as an entity. I want each

committee to achieve their goals as one. I want to see the presence of AIESEC in Puerto

Rico in the news of our country. I want to see the people of Puerto Rico understanding our

relevance and supporting us. But it is not only willing to do it, is making it happen. I consider

myself an action-oriented person and I will work the term with an accelerated rate so that

it can grow even more, but, in an organized manner for AIESEC in Puerto Rico.

I am currently on my last year of psychology. When I started my studies I did it because I

wanted to help society. Then I realized that there exist many other ways to do this. I think this

generation of youth has great potential to change our social reality. I have a two-year-old

niece and my goal is to provide opportunities for her development and growth, as well as for

the next generation. AIESEC has the opportunity to contribute to different problems of our

country and that is why I believe in the organization. It is able to motivate the leadership and

encourage teamwork. For that and many other reasons, I consider my greatest contribution

to my country is through AIESEC. The organization works to solve problems and give voice to

the youth who can make big changes.

UNIQUE CONTRIBUTIONS

PERSONAL QUESTIONS

GENERAL QUESTIONS

Give an example of when you acted as a real team player and your team achieved the

goal that you set, what concrete things and features helped you here?

On October 5, 2014 we reopened our operations in AIESEC in Río Piedras with much

energy and promises to ourselves. We promised to be innovative and achieve our goals

that were presented to the plenary. There were only eleven energetic members. The

clock started running and I got the time to make the Christmas Season we had thought.

We wanted to improve the image on the campus of Río Piedras and leave the mark

somehow. In a team meeting in the middle of brainstorming came the idea of writing a

letter to Santa Claus. We knew it would be an intense week if we could make it possible. I

really was afraid of not achieving the goal, but as a team we had the unconditional

support of Raiza Fonseca. She worked hand in hand throughout the process until we

achieved our mission. There were several things to work, with four members in the area.

This project was called "#NavidadesEnVerano" and was intended to promote internships

abroad. For a week, we had our members dressed as elves with a giant box where

participants would make us their letter to Santa Claus. On November, we celebrated

Christmas and, in La Verbena, we had the pleasure to announce our two winners of 124

letters written to Santa.

The reason we fulfilled our goal was the teamwork and support we gave to all functional

areas. This was our goal as a committee. I find it impossible to carry the recognition of the

campaign by myself when it was a team effort. So, teamwork, motivation and support

were the cause of success in the campaign. The common thought of “Keep going

forward until you reach the goal”, was what kept us going. Therefore, we must do things

with passion.

GENERAL QUESTIONS

Action oriented

We understand our relevance*

NST positions

ExpoPartners

TM restructuration*

ELMs

S

Communication

Financial stability

Unstructured ICX

Member retention

Proper education

EXPA & Podio knowledge

W

Government relation

University relations

Part time MC members

Transitions

T

National partnerships

Brand awareness (Media presence)

Local entities potential*

Alumni’s relations

Entities collaboration

Coaching

O What, in your opinion, is the most important national strategy or focus of

AIESEC in Puerto Rico for the next year and why?

AIESEC in Puerto Rico’s most important national strategy and main

focus needs to be member retention. This means that, if you have

committed members, your goals will be accomplish and it will work as a

domino effect. It could sound as if I want to focus on an Organization

Development Goal. As I have experienced in the last two years, AIESEC

in Puerto Rico needs to focus on the retention of their members in order

to grow. We can’t continue losing team members and team leaders.

We need to focus on the education of our members and be aware

of their needs. For example, if I have an External Relations NST and

the member knows his job and how to do it, the NST will be motivated

to work and we can keep growing as an entity.

The strengths and opportunities that eliminates some of

the weaknesses and threats are that we understand our

relevance, TM restructuration and local entities

potential. Why? Because our most important national

strategy needs to be member retention in order to

grow as an entity. If we keep the good work with TM

restructuration in synergy with the other functional

areas, our weakness will be reduced. It is very important

that our members recognize our relevance so the

potential will keep growing.

(*) Strengths and opportunities that eliminates

weakness and threats.

GENERAL QUESTIONS

I envision an entity that has media

presence and relevance for more than

20% of all the students’ population. AIESEC

in Puerto Rico will be a stable entity with

financial support. I envision a huge

growth that will be achieved through

“leading with passion, taking brave

actions”. In order to do this, we need to be

able to change and take new steps.

AIESEC PR

2020

250 Nationally Outgoing

Exchanges

50 Nat ional ly Incoming

Exchanges

10 partnerships and Financially

sustainable

Entities Status Review Recommendations and/or strategies Key

AIESEC in

Sagrado

Special Unit Currently AIESEC in

S a g r a d o i s

passing through a

reallocation to

improve thei r

works.

Sales education

Focus on OGX

Synergy between MaC and OGX

Membership evaluations

Believe in their potential

University relations to improve

OGX numbers by their help

Stabilization

AIESEC in

Mayagüez

Special Unit Currently AIESEC in

M a y a g u e z i s

passing through a

restructuration of

their committee.

They have lost

members and

three VPs.

Sales education

Attack the inside conflicts from the

beginning

Focus on member retention

Capitalize their members, so they

can do more with less

Open their focus market (faculties

and schools)

Reorganization

AIESEC in

Humacao

Official

Extension

Currently AIESEC in

H u m a c a o i s

passing through a

new phase of their

journey, that’s why

they need to

innovate in order

to achieve their

goals.

Sales education

Focus on aggressive marketing

a n d b r a n d a w a r e n e s s

campaigns

Invest on offline campaigns

Focus on members recruitment

Innovation

What do you perceive as the current bottlenecks of AIESEC in Puerto Rico and what will you do to ensure these bottlenecks are resolved?

AIESEC in Puerto Rico has a lot of opportunities to take, but as humans that we are, sometimes we focus on problems and do not take the

time to see this. The bottleneck that is happening in AIESEC in Puerto Rico is the lack of motivation; we believe in our potential but keep

repeating old mistakes. For me, it is very important the "why" of my actions. We encourage our members through the allocation and

recognition with the purpose for being part of AIESEC. It is extremely important that members notice the relevance of their work for the

organization and for the world. This can be achieved through the motivation to be part of National Support Team of other entities around

the globe. We give out all the opportunities that exist for the members so that they get inspired to continue and develop within the

organization. To do this, we must distinguish the uniqueness of each of them. On the other hand, the MC must believe in their own potential

and as a result, members will as well. We must remain active and full of energy to transmit it. Finally, this story was to reflect on it, recognize

past mistakes and not commit them again in the future.

GENERAL QUESTIONS

Entities Status Review Recommendations and/or strategies Key

AIESEC in

Río Piedras

O f f i c i a l

Extension

Currently AIESEC

in Río Piedras is

passing through

stabilization and

an important

recruitment to

a l l o w t h e

committee to

achieve its goals.

Sales education

Focus on members by a good

motivation system

Capitalize their opportunities, as

big campus, metropolitan area

and University relations

Collaboration

AIESEC in

Ponce

I n t e r e s t

Group

Currently AIESEC

in Ponce is

working on the

education to gain

t h e n e e d e d

knowledge to

open as an entity.

Sales education

Focus on offline marketing to gain

brand awareness and University

relevance

Member’s recruitment by an MC

coaching

Education

Why are you qualified for an MC position in this area?

Please include specific results and takeaways.

My life journey as an AIESECer has been in the opposite way of my

academic life. Currently, I am in my last semester of Psychology. When I

started as a student in University of Puerto Rico, I never thought my future

plans would change so much. Although, I do not regret it because all

has been part of a new opportunity to grow as a professional. I am

the product of the AIESEC life. I have passed 75% of an AIESEC journey, I just

need to make the overall internship program to have enjoyed it all.

Yaneisha Perez Padilla is qualified for the position of MCVP Marketing

because her ideas have always been nationally. Despite being a

Vice-president locally, I have always gone for the national

development of the entity. From day 1 in my term of AIESEC in Río

Piedras, I made it clear that I would not tolerate the competition

between the committees because that would stop our progress as AIESEC in

Puerto Rico. We need to unite in synergy from social networks to operations.

This is why, despite not having studied marketing, I learned with practice

that, if you want something you can. Throughout my term, I have worked

with my team to establish an image of AIESEC in Río Piedras where we do

not limit the entry of students from other universities, we changed our

promotions that identified the Río Piedras Campus and made it clear that

the opportunities were for everyone. Together with my team of marketing

and communications, we have established social networks, giving

continuity to publications, we recovered the Twitter account and we

have increased the presence of AIESEC in the university. We, as a

committee, have been recognized because this term has been one of the

most active years of the organization on campus and deans recognize our

relevance. All this means that you do not have to study a specific

concentration to develop yourself in it, I am an example of professional

growth opportunities in AIESEC and I want members to also have the

opportunity to develop.

MARKETING

Taking into consideration the changes in the Marketing area and the

new customer flows, what are your main strategies to improve the

synergy between Marketing and the other functional areas? Please

provide action steps and implementation timeline.

The change from COMM to MaC, and now marketing, have been

different opportunities to grow as a committee. The truth is that it took us by

surprise and we have to couple to them. However, there are necessary

changes that have to be done to accomplish the rise and the impact that

we want as a committee. This is why the key to meet with our goal, even

though we have been through a series of changes, is our process of

transition, continuing education through “Education days/webinars”,

motivation, communication between the MC members, the workspace in

Podio being shared without entering the private pages of the members

and exchanges participants, SONA and continuing with the ELMs. If I am

elected, I will like to send a brand audit addressed to each of the local

entities and their markets to understand what they know and what not of

how they must market AIESEC. All of the members, regardless of functional

area, need to know how to sell our products. It is for this reason that MaC

goes hand in hand with OD/IM, we are going to maintain the membership

informed of the changes through education, as well oGCDP needs to work

with marketing providing them with the necessary information to

market the internships; and, not only that, but also for their own promotions.

We must think as one.

Before the quarters start, it is necessary to develop a good transition, in

which the current MCVPs explain in detail all that has been happening in

AIESEC in Puerto Rico and together define the plan for the next year. We

need to take into consideration what occurred in order to not repeat the

same mistakes. Also, we need to keep working during the summer if we

want to have a productive year. The timeline seems to be pretty simple,

because inside the quarters exist a lot of operations, but the main focuses

are the ones mentioned.

My plans for smart marketing of our products

are to make real packages. Before that, you

should do a market study to determine the

process to follow. The goal, target, channel

and message will then be decided. We must

be clear on what we are selling and to

whom. Also, be realistic and aggressive

when interacting with our market

opportunities, both the youth and the

companies. Before selling, we need to make

sure to check that the image we are

selling in the social networks, blogs and

others are keeping the product and brand

image you sell.

B2C – Business to costumer

For B2C product I chose the Global Citizen for all committees. The issue is the cultural understanding to be able to sell.

For example, Talk Project in Vitoria, Brazil.

Goal - 5 matches in two weeks

Target - Education, languages, social sciences students.

Channel - Offline, with campuses in the campaign, promoters selling the project for a specific start date and an online

campaign showing how amazing is Brazil.

Message - #MóntateConTusPanas; "Go on an internship with 5 friends to teach languages in Brazil! By having a 40%

discount off if you make the group.”

B2B – Business to Business

For B2B product I chose sponsors for Puerto Rico Youth to Business. I’m looking for money sponsors to develop the event.

This strategy is taking into consideration when companies close their fiscal year.

Goal – 4 $500 sponsors in 6 months

Target – 20 well established companies with social responsibility, budget and focused on the young people

Channel – Go directly to the companies with a personal proposal, in which you can show them “why” that specific

company should sponsor the event by offering networking with students, social media exposure: TV, radio and

newspaper exposure, etc.

Message – “Being a sponsor and future partner with AIESEC is an opportunity to grow and gain relevance in the young

generation; at the same time you are doing social responsibility.”

MARKETING COMING SOON!

EXTRA MARKETING!

Re-branding of all AIESEC products

Re-design of AIESEC in Puerto Rico

blog

Re-construction of all social medias

4,500 likes on Facebook, 300

Instagram Followers & continue

posting on Twitter on a weekly

basis

Interactive website of AIESEC in

Puerto Rico

Two national offline campaigns to

gain brand awareness and

promote exchanges

Implementat ion of external

relations plan

Global Village & Y2B

MCVP

GOALS!

#LoImposibleNoEsBoricua

#LíderesBoricuas

#PaLanteJuntos

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