AN EFFECTIVE WAY TO DEVELOP VALUABLE GOOD WILL FOR YOUR COMPANY ...and help to do a life-saving job at the same time You can achieve lasting good will for your company—the kind of good will that results in friendly relations with every group in your community. And you can help to save precious lives at the same time, by putting your company's efforts behind the nationwide campaign against traffic deaths. During 1956, the national total of highway deaths was over 40,000 — the highest figure in our history. The cost to the country of these wasted lives is incalculable. But the picture wasn't entirely black. In many areas—in small towns and big cities— the terrible upward trend was reversed. This was accomplished by community action—by business leaders, civic organizations, church, fraternal and PTA groups joining together with law enforcement agencies in an all-out attack on traffic deaths. The figures prove it. Wherever people get together to do something about traffic safety, deaths go down. BACK THE ATTACK ON TRAFFIC ACCIDENTS! Your company can perform, an invaluable service for your community, and for the country as a whole, by pitching in and helping in this life-saving crusade. For full information on what you can do — and how you can do it—write The National Safety Council, Chicago 11, Illinois. Published in cooperation with The National Safety Council The Advertising Council 9 4 A · ANALYTICAL CHEMISTRY

AN EFFECTIVE WAY TO DEVELOP

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AN EFFECTIVE WAY TO DEVELOP VALUABLE GOOD WILL FOR YOUR COMPANY

. . . a n d help to do a life-saving job at the same time

You can achieve lasting good will for your company—the kind of good will tha t results in friendly relations with every group in your community. And you can help to save precious lives at the same time, by putting your company's efforts behind the nationwide campaign against traffic deaths.

During 1956, the national total of highway deaths was over 40,000 — the highest figure in our history. The cost to the country of these wasted lives is incalculable.

But the picture wasn't entirely black. In many areas—in small towns and big cities— the terrible upward trend was reversed.

This was accomplished by community

action—by business leaders, civic organizations, church, fraternal and PTA groups joining together with law enforcement agencies in an all-out attack on traffic deaths.

The figures prove it. Wherever people get together to do something about traffic safety, deaths go down.

BACK THE ATTACK ON TRAFFIC ACCIDENTS!

Your company can perform, an invaluable service for your community, and for the country as a whole, by pitching in and helping in this life-saving crusade. For full information on what you can do — and how you can do it—write The National Safety Council, Chicago 11, Illinois.

Published in cooperation with The National Safety Council

The Advertising Council

9 4 A · ANALYTICAL CHEMISTRY