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Cordell M. Parvinhttp://www.cordellparvin.com
How to Develop an Effective Business Plan
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Energizing 2013 Plan
3What
2013 Plan
Goals
90 Days
Why Important
How
Next Week
4
Begin With What
December 2017
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What - Example, Alison Rowe
Alison Rowe
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What - Example, Travis Crabtree
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Next - Why Important
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Why - Big Rocks
Target Market9
How - Step 1
Who is your target market?
How - Step 1
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What You Want Target Market to Hire You and Firm to Do? 11
How - Step 1
How Can You Become Visible and Credible to Target Market
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How - Step 1
What Are Target Market Organizations 13
How - Step 1
Who Influences Target Market14
How - Step 1
Create a Plan With Goals
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How - Step 2
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Plan Using Your Strengths
How - Step 2
Set the Most Effective Goals
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How - Step 2
Make Yourself Accountable
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How - Step 2
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How - Step 2
Goals
Hours
Activities
Goals
Hours
Top Down Botto
m Up
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Goals
Hours
Activities
How - Step 2
Top Down
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• Generate $_____• Obtain ___ new clients• Expand relationship with _____
clients• Bill ____ hours
Motivating End Result Goals
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• Learn How to____• Read ___ • Pro Bono Work on _____• Speak at ____ • Write ___ articles and get them
published• Contact ___ law school classmates• Meet with ____ contacts• Add ____ to my web page bio
Detailed Action Goals
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My 1999 Goals
• Originate $3 Million in business
• Speak at 6 construction industry meetings
• Visit 8 construction clients
• Write the second edition of my Transportation Construction Claims Book
• Conduct 4 in-house client workshops
• Conduct 3 workshops on Innovative Contracting
• Have a client roundtable meeting in Dallas
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Rank Your Goals
1. Originate $___ in business2. Bill ___ hours3. Obtain ___ new clients4. Meet with __ contacts quarterly
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2013 Business Plan
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Goals
Hours
Activities
How - Step 2
Bottom Up
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2013 Business Plan
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500 Hours to Invest
100 Administrative
___ Your Development
___ Client Development
Bottom Up
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Substantive Law
Industry and Business Knowledge
Client Development Skills
Your Development
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2013 Business Plan
2013 Business Plan
Industry / Business Education
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2013 Business Plan
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Reputation / Profile Relationship Building
How - Step 2
Client Development
Profile Building
Client Development
Profile Building
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2013 Business Plan
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Client Development
WRITING
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2013 Business Plan
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Client Development
SPEAKING
Client Development
Relationship Building
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2013 Business Plan
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Your 2013 Plan
Develop Your Action
Steps
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Prioritization Matrix
High Return / Low Investment
Do first and do often
High Return / High Investment
Break down into smaller
pieces
Low Return / Low Investment
Do when you have time
Low Return / High Investment
Say NO graciously!
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90 Day Plan(Actions)
List Actions for Next 90 Days
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56.00
10.0062.00
40.00
SleepNon-CaseFreeCase
How you spend non-case time will determine the quality of your career
How you spend your free time determines the quality of your
life
Plan Each Week
How You Spend Your Time Weekly
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Plan Each Week
What? How Long? When?
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Plan Each Week
if Xthen Y
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Planning
OTHER
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Best Day and Best Time of Day
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Full Attention in Segments
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List BD Activities Dead Time
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Repurpose Content
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Accountability
Fitness Partner
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Accountability
Keep Journal
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Your Next Steps
What Are you Going to Do Now?
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Your Next Steps
How Will You Stay on Track?
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Cordell M. Parvinhttp://www.cordellparvin.com
How to Develop an Effective Business Plan
