FINANCIAL ANALYSIS OF BRITANNIA INDUSTRIES LTD

FINANCIAL ANALYSIS OF

BRITANNIA INDUSTRIES LTD

Project Report submitted to

UNIVERSITY OF CALICUT

In partial fulfillment of the requirement for the award of the degree of

BACHELOR OF COMMERCE

Submitted by

ADITYA RAJIV

(CCASBCM079)

Under the supervision of

MR. BABY JOHN

DEPARTMENT OF COMMERCE

CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

MARCH 2021

CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

CALICUT UNIVERSITY

DEPARTMENT OF COMMERCE

CERTIFICATE

This is to certify that the project report entitled “FINANCIAL ANALYSIS

OF BRITANNIA INDUSTRIES LTD” is a bonafide record of project done

by ADITYA RAJIV, Reg. No. CCASBCM079, under my guidance and

supervision in partial fulfillment of the requirement for the award of the degree

of BACHELOR OF COMMERCE and it has not previously formed the basis

for any Degree, Diploma and Associateship or Fellowship.

Prof. K.J. JOSEPH

Mr. BABY JOHN

Co-ordinator Project Guide

DECLARATION

I, ADITYA RAJIV, hereby declare that the project work entitled

“FINANCIAL ANALYSIS OF BRITANNIA INDUSTRIES LTD” is a record

of independent and bonafide project work carried out by me under the

supervision and guidance of Mr. BABY JOHN, Professor, Department of

Commerce, Christ College, Irinjalakuda.

The information and data given in the report is authentic to the best of my

knowledge. The report has not been previously submitted for the award of any

Degree, Diploma, Associateship or other similar title of any other university or

institute.

Place: Irinjalakuda ADITYA RAJIV

Date: CCASBCM079

ACKNOWLEDGEMENT

I would like to take the opportunity to express my sincere gratitude to all

people who have helped me with sound advice and able guidance.

Above all, I express my eternal gratitude to the Lord Almighty under whose

divine guidance; I have been able to complete this work successfully.

I would like to express my sincere obligation to Rev.Dr. Jolly Andrews,

Principal-in-Charge, Christ college Irinjalakuda for providing various facilities.

I am thankful to Prof. K.J. Joseph, Co-ordinator of B.Com (Finance), for

providing proper help and encouragement in the preparation of this report.

I am thankful to Mr. Lipin Raj, Class teacher for his cordial support, valuable

information and guidance, which helped me in completing this task through

various stages.

I express my sincere gratitude to Mr. Baby John, Professor, whose guidance

and support throughout the training period helped me to complete this work

successfully.

I would like to express my gratitude to all the faculties of the Department for

their interest and cooperation in this regard.

I extend my hearty gratitude to the librarian and other library staffs of my

college for their wholehearted cooperation.

I express my sincere thanks to my friends and family for their support in

completing this report successfully.

TABLES OF CONTENTS

CHAPTER NO. CONTENTS PAGE NO:

LIST OF TABLES

LIST OF FIGURES

CHAPTER 1 INTRODUCTION 1 – 3

CHAPTER 2 REVIEW OF LITERATURE 4 – 9

CHAPTER 3 INDUSTRY AND COMPANY

PROFILE 10 – 17

CHAPTER 4 DATA ANALYSIS AND

INTERPRETATION 18 – 28

CHAPTER 5 FINDINGS, SUGGESTIONS

& CONCLUSION 29 – 30

BIBLOGRAPHY

APPENDIX

LIST OF TABLES

TABLE

NO: TITLE PAGE NO:

4.1 Table showing current ratio of Britannia Industries

Ltd from 2015-20. 18

4.2 Table showing quick ratio of Britannia Industries

Ltd from 2015-20. 19

4.3 Table showing debt equity ratio of Britannia

Industries Ltd from 2015-20. 20

4.4 Table showing proprietary ratio of Britannia


4.5 Table showing leverage ratio of Britannia


4.6 Table showing net profit ratio of Britannia


4.7 Table showing gross profit ratio of Britannia


4.8 Table showing return on shareholder’s fund of

Britannia Industries Ltd from 2015-20. 25

4.9 Table showing total asset turnover ratio of


4.10 Table showing stock turnover ratio of Britannia


4.11 Table showing working capital turnover ratio of


LIST OF CHARTS

FIGURE

NO: TITLE PAGE NO:

4.1 Chart showing current ratio of Britannia Industries

Ltd from 2015-20. 18

4.2 Chart showing quick ratio of Britannia Industries

Ltd from 2015-20. 19

4.3 Chart showing debt equity ratio of Britannia


4.4 Chart showing proprietary ratio of Britannia


4.5 Chart showing leverage ratio of Britannia


4.6 Chart showing net profit ratio of Britannia


4.7 Chart showing gross profit ratio of Britannia


4.8 Chart showing return on shareholder’s fund of


4.9 Chart showing total asset turnover ratio of


4.10 Chart showing stock turnover ratio of Britannia


4.11 Chart showing working capital turnover ratio of


CHAPTER 1

INTRODUCTION

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1.1 Introduction

Financial performance analysis is the process of identifying the financial

strength and weakness of firm by properly establishing relationship

between the items of balance sheet and profit and loss account. It is

performed by professionals who prepare reports using ratios and other

techniques, that makes use of information taken from financial statements

and other reports. These reports are usually presented to top management

as one of their bases in making business decisions. It also helps in short

term and long term forecasting and growth can be identified with the help

of financial performance analysis.

Finance is a term for matters regarding the management, creation, and

study of money and investments. Specifically, it deals with the questions of

how and why an individual, company or government acquires the money

needed called capital in the company context and how they spend or invest

that money. To determine the firm‟s efficiency the analyst attempt to

measure the firm‟s solvency, liquidity, profitability, turnover and other

indicator in rational and normal way. It is a process of measuring the result

of firm‟s policies operations in monetary terms. It is used to measure firm‟s

overall financial health over a given period of time and can also be used to

compare similar firms across same industry or to compare sectors in

aggregation.

1.2 Statement of problem

It basically examines the strength and weakness of the firm by properly

establishing the relationship between the items of balance sheet and the

profit and loss account of Britannia Industries Ltd.

1.3 Scope of study

The study was conducted on Britannia Industries Ltd to analyse the

financial performance of past 5 years. The study aims to analyse the

liquidity, profitability, turnover, solvency position of company the study is

based on the financial position of company by using ratio analysis and

trend analysis to take financial decision.

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1.4 Objectives of study

1. To examine the solvency position of the company.

2. To know the liquidity position of the company.

3. To know the profitability position of the company.

4. To know the turnover of the company.

1.5 Research design

1.5.1 Nature of study

The study is analytical in nature.

1.5.2 Nature of data

Under this study secondary data is used for the analysis.

1.5.3 Source of data

Secondary data is collected from the official website of the Britannia

Industries Ltd.

1.5.4 Period of study

Period of study is from last 5 years from 2015-16 to 2019-20.

1.6 Tools for analysis

In this study, analysis has been done using ratio analysis. Liquidity ratio,

solvency ratio, profitability ratio and turnover ratio has been examined for

the study.

1.7 Limitations of study

1. This study has been carried out for the period of 5 years only.

2. Firms consider only the monetary aspects of the financial statements.

Non-monetary aspects like human behavior and their relationship etc

are not considered.

3

1.8 Chapterisation

Chapter 1: Introduction

Chapter 2: Review of Literature

Chapter 3: Theoretical Framework

Chapter 4: Data Analysis and Interpretation

Chapter 5: Findings, Suggestions, Conclusion

CHAPTER 2

REVIEW OF LITERATURE

4

Review of literature

2.1 conceptual review

Meaning

Financial Analysis is the process of evaluating businesses, projects, budgets

and other finance related transactions to determine their performance and

suitability. Typically, financial analysis is used to analyze whether an entity is

stable, solvent, liquid or profitable enough to warrant a monetary investment. It

also helps in identifying the financial strength and weaknesses of the firm by

properly establishing relationship between items of financial statements. A

financial statement is an organized collection of data according to logical and

conceptual framework. Financial statement analysis are intended to be

understandable by readers who have “a reasonable knowledge of business and

economic activities and accounting and who are willing to study the

information diligently”.

Definition

According to Kennedy and Muller, “the analysis and interpretation of financial

statements reveal each and every aspect regarding the well- being financial

soundness, operational efficiency and credit worthiness of the concerned”.

According to John Myer, “financial statement analysis is largely a study of

relationship among the various financial factors in a business as disclosed by

single set of statements and a study of the trend of these factors as shown in a

series of statements”.

Types of financial analysis

There are two types of financial analysis which are undertaken to interpret the

position of an enterprise. They are-

1. Vertical analysis

2. Horizontal analysis

VERTICAL ANALYSIS:

It is an analysis of relationship as between different individual components. It

is also the analysis between the components. It is also the analysis between

these components and their totals for a given period of time it is also regarded

as a static analysis. Comparison of current assets to current liabilities or

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comparisons of debt to equity for one point of time are examples of vertical

analysis.

HORIZONTAL ANALYSIS:

It is the analysis of changes in different components of the financial

statements over different periods with help of a series of statements. Such an

analysis makes it possible to study periodic fluctuations in different

components of the financial statements. Study of trends in debt or share capital

or their relationship over the past.

Advantages of financial analysis

Budget Outline in real-time: Decision making for planning the future,

budget estimations, corrective actions required for efficient budgeting,

and many such decisions rely heavily on financial statements. The

statements reveal how much you can spend on marketing or product

launches, strategizing for marketing-campaigns, future expansions,

requirements of funding etc. Information is power in decision making

and planning.

Pattern Detection and forecasting: Financial statements have the

ability to reveal earnings per year, sales and profits accrued. Though

sales figures may vary, the financial planners will be in a position to find

a correlative pattern over a few years of data of sales-figures. Take the

example of a company that may reveal a trend of sales increases

whenever new products are marketed and released. Sales could drop after

let‟s say a year of the product launch. This trend analysis is a huge

company benefit as it forecasts a market life of about a year is useful, as

it shows sales patterns for product launches, a sales drop after a year, and

a need for new products in a year‟s time.

Disadvantages of financial analysis

Analysis of At-One-Time basis: As the name suggests the forecast and

analysis is applicable at that one time only. It does not reveal or

compare the past performance or future forecast at one glance. One will

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need to exercise caution by generating and reporting on a continuous

basis rather than a one time basis. Such extrapolation of data and

financial analysis undertaken frequently is crucial to the company‟s

health and decision-making abilities.

Based on pattern of the market: A big disadvantage of the financial

statements analysis and use for making strategic decisions based on

figures and data pertaining to current market conditions which may

fluctuate. Past performance is a good indicator and motivator. It cannot,

however, guarantee the fluctuations and future demands. A cautious

approach is called for in interpretation of financial ratios and statements

to prevent excessive risk-taking based purely on forecasts.

2.2 Empirical literature:

Tony Weis (2007) published his book “The global food economy: The battle

for future of farming “. In this book author has mentioned two words Food &

Farming intentionally because of his family background. His grandfather

owned 81 hectare farm in Canada but after retirement sold his farm & moved

on to a successful business. The main aim of this book is to examine in a

concise and accessible way the major contemporary dynamics, problems and

inequities of the global food economy. As per this book, capital of the country

incredibly and increasingly concentrated mainly on food economy and in many

places significant measure of unconsciousness about food. This book can play

vital role in helping to nourish them.

Da-Wen-Sun (2006) in his book entitled “Emerging Technologies for food

processing” focus on modern and innovative tools and techniques for food

processing units. The author has contains a critical review of the use of

chemicals in biological preservation in this book. Discussion of non thermal

processing techniques has been explained, innovations in food refrigeration are

covered. Here, the author is not taken into account operational and functional

aspects of management.

P.K. Chattopadhyay (2012) stated in his book “ profitable Agro Based

projects with project profile” gives guidelines to the people who newly entered

in the food business. Cereals are used for both human and animals food and as

an industrial raw material. Major content of this book are project profiles of

projects like rice milling or rice products.

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H. DAS (2005) entitled his book “Food processing operations analysis” carried

out unit operation in food processing by identifying dependent & independent

variables affecting the operations and developing mathematical relationship

among the variables. This book includes comprehensive numerical problems,

mathematical modeling, and solutions of numerical problems, exercise

problems and MATLAB problems of food processing operations. This book

helps the readers to find out responses at various levels.

Kalaki Majumdar (2013) in his article “Export performance of processed

food in India” describes importance of processed Indian foods for export

concern. As per his opinion Indian food processing industry is primarily export

oriented. The growth rate of Indian export market is 15% in international

market. This is a matter of concern; having potential for processed food this

sector is underutilized. The present study reveals that out of eight processed

food items there are four items where India enjoys comparative advantage in

the world market.

Kalamkar S.S. in his article (2007)“export opportunities & challenges for

Indian organic food” studied about Indian organic farm production & trade. He

has described that an organic farm production & trade emerged an important

sector in India in other part of developing world. More than 120 countries have

produce organic products & Australia is leading country to produce that type of

product. Author has described importance & problem in organic production in

India.

Tejasvini (2012) in her article name “rethinking Change; Downsizing

Business, Changing Behaviours & still Managing” discussed global change in

business, its behaviour & skill managing. Utilization of low capacity is

unsuitable to highly capital intensive industries. As per British Chamber of

Commerce (BCC) survey, 5600 companies found „Welcome Progress in

confidence level between April June 2009, which has been sustained

(BCC2009). Yet the BCC also revealed unemployment is still expected to

remain high. In her study, she is described model of facility closure

management. It is individual management concern of change in behaviour &

the recognition of huge emotional impact that on announcement of closure of

an entire plant can generate.

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Vinay M. Sharma(2003)entitled in his book “50 best home business start with

Rs. 50,000” describes importance of small scale sector increasing day by day.

As per his study out of thousand hundred peoples are start their own business

people at home without enough funds. He stated that, Successful entrepreneur

not only create employment himself but for hundred. That is correct statement

because he has created employment directly or indirectly. The book is give us

opportunity to choose perfect business from 50 projects which can be started

with just Rs. 50000.00.

Balagopalan Nayar in his book entitled „Food processing industries in India-

Regulatory Framework‟ different laws govern the food processing sector in

India. The prevailing laws and standards adopted by the Government to verify

the quality of food and drugs is one of the best in the world. Multiple

laws/regulations prescribe varied standards regarding food additives,

contaminants, food colours, preservatives and labelling. In order to rationalize

the multiplicity of food laws, a Group of Ministers (hereinafter referred as

“GoM”) was recently set up to suggest legislative and other changes to

formulate a modern, integrated food law, which will be a single reference point

in relation to the regulation of food products. The food laws in India are

enforced by the Director General of Health Services, Ministry of Health and

Family Welfare, Government of India.

Premkumar.T, in his paper „FOOD AND DRUG INDUSTRY IN INDIA "AN

OVERVIEW" (2006) describe government policies. This paper discusses the

present Government policy, regulatory and business trends in food and

pharmaceuticals Industry in India. These sectors of industry provide

multifarious opportunities to potential investors in this Sector, both domestic

and foreign. As several policy initiatives are undertaken by the Government of

India since liberalization in August 1991, the industry sectors have witnessed

unprecedented growth in most of the segments.

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Ratios:

Solvency ratio:

Solvency ratios are a key component of the financial analysis which helps in

determining whether a company has sufficient cash flow to manage the debt

obligations that are due. Solvency ratios are also known as leverage ratios. It is

believed that if a company has a low solvency ratio, it is more at the risk of not

being able to fulfill its debt obligation and is likely to default in debt

repayment.

Profitability ratio:

Profitability ratios are a type of accounting ratio that helps in determining the

financial performance of business at the end of an accounting period.

Profitability ratios show how well a company is able to make profits from its

operations.

Liquidity ratio:

Liquidity ratios determine how quickly a company can convert the assets and

use them for meeting the dues that arise. The higher the ratio, the easier is the

ability to clear the debts and avoid defaulting on payments. This is a very

important criterion that creditors check before offering short term loans to the

business. Liquidity ratios help to measure the ability of the company to pay off

its short-term liabilities.

Turnover ratio:

Activity ratios are used to determine the efficiency of the organization in

utilising its assets for generating cash and revenue. It is used to check the level

of investment made on an asset and the revenue that it is generating. For this

reason, the activity ratio is more popularly known as turnover ratio.

CHAPTER 3

THEORETICAL FRAMEWORK

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3.1 Industry profile

Food processing Industry

Food processing sector is indispensable for the overall development of an

economy as it provides a vital linkage and synergy between the agriculture and

industry. It helps to diversify and commercialise farming; enhance income of

farmers; create markets for export of agro foods as well as generate greater

employment opportunities. Through the presence of such industries, a wider

range of food products could be sold and distributed to the distant locations.

Food processing industry is one of the largest industry in India and is ranked

5th in terms of production, consumption and export. Earlier, food processing

was largely confined to the food preservation, packaging and transportation,

which mainly involved salting, curdling, drying, pickling, etc. However, over

the years, with emerging new markets and technologies, the sector has widened

its scope. It has started producing many new items like ready-to-eat food,

beverages, processed and frozen fruit and vegetable products, marine and meat

products, etc. It also includes establishment of post-harvest infrastructure for

processing of various food items like cold storage facilities, food parks,

packaging centres, value added centres, irradiation facilities and modernised

abattoir.

Market size

The indian food and grocery market is the world‟s sixth largest, with retail

contributing 70 per cent of the sales. The indian food processing industry

accounts for 32 per cent of the country‟s total food market, one of the largest

industries in india and is ranked fifth in terms of production, consumption,

export and expected growth. It contributes around 8.80 and 8.39 per cent of

Gross Valued Added in manufacturing and agriculture respectively, 13 per

cent of india‟s exports and six per cent of total industrial investment. India‟s

organic food market is expected to increase by three times by 2020. The online

food ordering business in india is in its nascent stage, but witnessing

exponential growth. With online food delivery players like FoodPanda,

Zomato, TinyOwl and Swiggy building scale through partnerships, the

organised food business has a huge potential and a promising future.

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Investments

According to the data provided by the Department of Industrial Policies and

Promotion, the food processing sector in india has received around US$ 7.54

billion worth of Foreign Direct Investment during april 2000- march 2017.

Some of the major investments in this sector in the recent past are:

Global e-commerce giant, Amazon is planning to enter the indian food

retailing sector by investing US$ 515 million in the next five years, as

per Mr Harsimrat Kaur Badal, Minister of food processing industries,

Government of India.

Parle Agro Pvt Ltd is launching Frooti Fizz, a succession of the original

Mango Frooti, which will be retailed across 1.2 million outlets in the

country as it targets increasing its annual revenue from Rs 2800 crore to

Rs 5000 crore by 2018.

US-based food company Cargill Inc, aims to double its branded

consumer business in india by 2020, by doubling its retail reach to about

800,000 outlets and increase the market share to become national leader

in the sunflower oil catergory which will help the company be among

the top three leading brands in india.

Mad Over Donuts(MOD), outlined plans of expanding its operations in

india by opening nine new MOD stores by March 2017.

Danone SA plans to focus on nutrition business in india, its fastest

growing market in South Asia by launching 10 new products in 2017,

and aiming to double its revenue in india by 2020.

Uber Technologies Inc plans to launch UberEATS, its food delivery

service to india, with investments made across multiple cities and

regions.

Government Initiatives

Some of the major initiatives taken by the Government of India to improve the

food processing sector in india are as follows:

The government of india aims to boost growth in the food processing

sector by leveraging reforms such as 100 per cent Foreign Direct

Investment(FDI) in the marketing of food products and various

incentives at central and state government level along with a strong

focus on supply chain infrastructure.

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In Union Budget 2017-18, the government of india has set up a diary

processing infra fund worth Rs 8000 crore.

The government of india has relaxed foreign direct investment norms for

the sector, allowing up to 100 per cent FDI in the food product e-

commerce through automatic route.

The Food Safety and Standards Authority of India(FSSAI) plans to

invest around Rs 482 crore to strengthen the food testing infrastructure

in india, by upgrading 59 existing food testing laboratories and setting

up 62 new mobile testing labs across the country.

The Indian Council for Fertilizer and Nutrient Research(ICFNR) will

adopt international best practices for research in the fertilizer sector,

which will enable farmers to get good quality fertilizers at affordable

rates and thereby achieve food security for the common man.

The Ministry of food processing industries announced a scheme for

Human Resource Development(HRD) in the food processing sector. The

scheme has following four components:

a. Creation of infrastructure facilities for degree/diploma courses in

food processing sector.

b. Entrepreneurship Development Programme(EDP)

c. Food Processing Training Centres(FPTC)

d. Training at recognized institutions at state/national level

Achievements

The Ministry of Food Processing Industries is implementing a number of

central sector schemes for promotion and development of food processing

sector in the country since 12th

plan. The major achievements of the Ministry

during 2016 are as under.

Foreign Direct Investment(FDI):

Government has allowed 100% FDI for trading including through e-

commerce, in respect of food products manufactured or produced in

india.

100% FDI is already permitted in manufacturing of food products

through automatic route.

This will provide impetus to the foreign investment in food processing

sector, benefit farmers immensely and will create vast employment

opportunities.

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Scheme of Mega Food Parks:

The Indus Mega Food Park, Khargone(Madhya Pradesh); Jharkhand

Mega Food Park Ranchi, and Jangipur Bengal Mega Food Park,

Murshidabad(West Bengal) were made operational and inaugurated.

Foundation Stone of Punjab Agro Industries Corporation(PAIC) Mega

Food Park Project in Ludhiana was laid.

As such, 8 Mega Food Parks have been made operational so far.

A Mega Food Park is likely to benefit about 25000-30000 farmers apart

from creating employment for 5000-6000 persons, especially in rural

areas.

The Mega Food Park projects at Satara(Maharashtra),

Ajmer(Rajasthan), Rayagada(Odisha) and Agartala(Tripura) are at

advanced stage for operationalization by the end of current financial

year.

NABARD has sanctioned term loan of Rs 427.69 crore to 10 Mega

Food Park projects and 2 processing units under „Food Processing Fund‟

of Rs 2000 crore.

The ministry has notified 157 designated food parks in different states

for the purposes of availing affordable credit from special fund with

NABARD.

Scheme of integrated Cold Chain and Value Addition Infrastructure:

20 projects have been operationalized in 2016. With their

operationalization, Ministry has created an additional capacity of 0.63

lakh metric tonnes of cold storage, 15 metric tonnes per hour of

individual Quick Freezing(IQF), 10.65 lakh litres per day of milk of

processing/ storage and 99 reefer vans during 2016.

During last two and half years, 54 Integrated Cold Chain projects have

been made operational taking the total number of Cold Chain projects to

91.

The guidelines of scheme have been revised on the basis of feedback

and experience of this Ministry to make them investor friendly.

On an average, each Cold Chain project benefits to around 500 farmers

in fruits and vegetables sector and around 5000 farmers in diary sector

and creates employment for 100 persons.

During the year, 10 Food Testing Labs have been completed.

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FSSAI‟s simplified product approval:

FSSAI has approved a large number of new additives harmonized with

the International Codex Standards.

Notified an amendment to the regulations as a result of which non-

standardized food products called proprietary foods that use ingredients

and additives approved in the regulations will no longer require product

approval.

A web-based on-line system has been operationalized for processing

claims for release of grants-in-aid under the schemes of Mega Food

Parks and the Integrated Cold Chain and Value Addition Infrastructure.

3.2 Company Profile

Britannia Industries Limited is an indian food and beverage company. Founded

in 1892 and headquartered in Kolkata, it is one of india‟s oldest existing

companies. It is now part of the Wadia Group headed by Nusil Wadia. The

company sells its Britannia and Tiger brands of biscuits, bread and diary

products throughout india and in more than 60 countries across the world.

Beginning with the circumstances of its takeover by the Wadia group in the

early 1990s, the company has been mired in several controversies connected to

its management. However, it does enjoy a large market share and is

exceedingly profitable. The company‟s international footprint includes

presence in Middle East through local manufacturing in UAE and Oman, are

the no2 biscuit player in UAE with strong contention to leadership and have a

similarly strong market position in the other GCC countries. Britannia is a

brand which many generations of Indians have grown up with and its brands

are cherished and loved in india and the world over. Britannia products are

available across the country in close to 5 million retail outlets and reach over

50% of indian homes.

History

The company was established in 1892 by a group of british businessmen with

an investment of Rs 295. Initially, biscuits were manufactured in a small

house in central Kolkata. Later, the enterprise was acquired by the Gupta

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Brothers, mainly Nalin Chandra Gupta, an attorney, and operated under the

name “V.S Brothers”. In 1918, C.H. Holmes, an English businessman based in

Kolkata, was taken on as a partner and The Britannia Biscuit Company Limited

was launched. The Mumbai factory was set up in 1924 and Peek Freans UK,

acquired a controlling interest in BBCo. Biscuits were in high demand during

World War II, which gave a boost to the company‟s sales. The company name

was changed to the current “Britannia Industries Limited” in 1979. In 1982, the

American company Nabisco Brands, Inc. acquired the parent of Peek Freans

and became a major foreign shareholder.

Performance and profitability

Between 1998 and 2001, the company‟s sales grew at a compound annual rate

of 16% against the market, and operating profits reached 18%. More recently,

the company has been growing at 27% a year, compared to the industry‟s

growth rate of 20%. At present, 90% of Britannia‟s annual revenue of Rs 22

billion comes from biscuits.

Britannia is one of India‟s 100 most trusted brands listed in the Brand Trust

Report. Britannia has an estimated market share of 38%.

Businesses

The company‟s principal activity is the manufacturing and sale of biscuits,

bread, rusk, cakes and dairy products.

Biscuits:

Biscuits account for 90% of Britannia‟s annual revenue. The company‟s

factories have an annual capacity of 433,000 tonnes. The brand names of

Britannia‟s biscuits include VitaMarieGold, Tiger, Nutrichoice, Good day, 50-

50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time and Little Hearts

among others.

In 2006, Tiger, the mass market brand, realised $150.75 million in sales

including exports to the U.S and Australia. This amounts to 20% of Britannia

revenues for that year.

Also Britannia Industries has roped in Bollywood actor Salman Khan to

endorse its range of „Tiger‟ brand of biscuits. According to Britannia, Khan

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will play a role in further enhancing tiger‟s core values through his association

in presenting the brand, its products and promotional activities.

Dairy products:

Dairy products contribute close to 10% to Britannia‟s revenue. The company

not only markets dairy products to the public but also trades dairy commodities

business-to-business. Its dairy portfolio grew to 47% in 2000-01 and by 30% in

2001-02. Its main competitors are Nestle India, The National Dairy

Development Board(NDDB), and Amul(GCMMF). Britannia holds an equity

stake in Dynamix Dairy and outsources the bulk of its dairy products from its

associate.

On 27th

October 2001, Britannia announced a joint venture with Fonterra Co-

operative Group of New Zealand, an integrated dairy company which handles

all aspects of the value chain from procurement of milk to making value-added

products such as cheese and buttermilk. Britannia intends to source most of the

products from New Zealand, which they would market in india. The joint

venture will allow technology transfer to Britannia. Britannia and New Zealand

dairy each hold 49% of the JV and the remaining 2 per cent will be held by

strategic investor. Britannia has also tentatively announced that its dairy

business would be transferred to the joint venture. However, the authorities

approval to the joint venture obliged the company to start manufacturing

facilities of its own. It would not be allowed to trade, except at the wholesale

level, thus pitching it in competition with Danone, which had recently

established its own dairy business.

Awards

Britannia Industries Limited has received recognition from prestigious

marketing Forums- Indian Advertisers Association, AFAQs! and PITCH CMO

Summit.

Britannia was accorded with the Marketer of the Year- FMCG- Foods award by

the Indian Advertizers Association at the 4th

edition of the IAA Leadership

Awards on March 12, 2016. The IAA Leadership Awards recognizes the best

efforts in marketing, media and advertising and honours companies for their

incredible contribution in designing path-breaking and high impact marketing

17

initiatives to strengthen their respective brand‟s promise and standing amongst

consumers, in different products and service categories.

Britannia has been conferred as one of the Top 3 Buzziest Brands in the Food

Category by AFAQS! in its 11th

edition. AFAQs! is the number 1 website in

Asia-Pacific for advertising. Media and marketing professionals and the awards

recognize India‟s brands that have managed to create that elusive thing called

„Buzz‟ in the market place. Britannia was also recognized for having the

Maximum Customer Engagement by Exchange4media at the PITCH CMO

Summit on March 4, 2016. The award recognizes Best Practises in marketing

to the Indian consumer in a competitive and dynamic environment.

Britannia Industries Limited was bestowed with the awards for its constant

endeavour to make delightful products and to deliver them to their consumers

across the country in the most efficient and quality-conscious manner possible.

Britannia Industries Ltd was awarded the Global Performance Excellence

Award by Asia Pacific Quality Organization in Chicago on June 18. It won the

„Best in Class‟ award, an international recognition for its manufacturing units

and the overall processors of performance excellence adopted by the company.

CHAPTER 4

DATA ANALYSIS AND

INTERPRETATION

18

DATA ANALYSIS

Data analysis is the process of collecting and organising data in order to draw

helpful conclusions from it. Here we are determining the data analysis and

interpretations of Britannia Industries Ltd.

4.1 Liquidity Ratio

4.1.1 Current Ratio

Table 4.1 showing current ratio from 2015-20.

Year Current asset Current liability Ratio

2015-16 1704.84 1616.30 1.05:1

2016-17 2339.24 1345.40 1.73:1

2017-18 3151.28 1647.97 1.91:1

2018-19 3526.34 1851.41 1.90:1

2019-20 3674.97 2565.30 1.43:1

Generally current ratio of 2.1 is considered as standard. From table 4.1 it is

clear that the company fails to attain the standard ratio. The ratios are

fluctuating year by year.

Chart 4.1 showing current ratio from 2015-20.

0

0.5

1

1.5

2

2.5

2015-16 2016-17 2017-18 2018-19 2019-20

19

4.1.2 Quick Ratio

Table 4.2 showing quick ratio from 2015-20

Year Quick asset Current liability Ratio

2015-16 1264.19 1616.30 0.78:1

2016-17 1677.79 1345.40 1.24:1

2017-18 2498.49 1647.97 1.51:1

2018-19 2744.96 1851.41 1.48:1

2019-20 2934.01 2565.30 1.14:1

Generally quick ratio 1:1 is considered satisfactory. From table 4.2 it shows

that in 2015-16 the quick ratio is below 1:1 which is said to be unsound. This

means that the firm will not be able to pay off its current liabilities when they

become due. But from 2016-17 to 2019-20, the quick ratios are more than 1:1,

which means the financial position of the firm is said to be good. It indicates

that quick assets are sufficient to pay off the short term obligations.

Chart 4.2 showing quick asset ratio from 2015-20.

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

2015-16 2016-17 2017-18 2018-19 2019-20

20

4.2 Solvency Ratio

4.2.1 Debt Equity Ratio

Table 4.3 showing debt equity ratio from 2015-20

Year debt equity Ratio

2015-16 47.66 1766.48 0.02:1

2016-17 39.02 2699.02 0.01:1

2017-18 93.44 3419.37 0.02:1

2018-19 73.37 4285.93 0.01:1

2019-20 779.22 4438.48 0.17:1

Generally debt equity ratio of 1:1 is considered as standard. From table 4.3 it

shows that the company is almost debt free which is good for the company.

Ratios are fluctuating year by year.

Chart 4.3 showing debt equity ratio from 2015-20.

0

0.02

0.04

0.06

0.08

0.1

0.12

0.14

0.16

0.18

2015-16 2016-17 2017-18 2018-19 2019-20

21

4.2.2 Proprietary Ratio

Table 4.4 showing proprietary ratio from 2015-20

year Shareholders fund Total assets ratio

2015-16 1766.48 3457.10 0.51:1

2016-17 2696.42 4108.80 0.65:1

2017-18 3406.23 5187.92 0.65:1

2018-19 4253.25 6241.82 0.68:1

2019-20 4402.83 7842.23 0.56:1

Generally proprietary ratio of 0.5:1 or above is considered as ideal. Table 4.4

shows high ratio which indicates safety to the creditors. A higher ratio indicates

that the firm is less dependent on creditors for its working capital. Therefore, a

higher proprietary ratio indicates a sound financial position.

Chart 4.4 showing proprietary ratio from 2015-20.

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

2015-16 2016-17 2017-18 2018-19 2019-20

22

4.2.3 Leverage Ratio

Table 4.5 showing leverage ratio from 2015-20

year Total asset Total debt Leverage ratio

2015-16 3457.10 1685.3 2.05:1

2016-17 4108.80 1409.78 2.91:1

2017-18 5187.92 1768.55 2.93:1

2018-19 6241.82 1955.89 3.19:1

2019-20 7842.23 3403.75 2.30:1

Generally leverage ratio of 1:1 is considered as ideal. From table 4.5 it is clear

that solvency ratio of the company is more than 1. This means higher degree of

solvency. This indicates that company is solvent because the assets are

sufficiently more than the liabilities of the company. Leverage ratio from 2015-

16 to 2019-20 is fluctuating.

Chart 4.5 showing leverage ratio from 2015-20

0

0.5

1

1.5

2

2.5

3

3.5

2015-16 2016-17 2017-18 2018-19 2019-20

23

4.3 Profitability ratio

4.3.1 Net Profit Ratio

Table 4.6 showing net profit ratio from 2015-20

year Net profit Net sales Ratio

2015-16 806.11 8607.06 9.36:1

2016-17 884.61 9324.11 9.48:1

2017-18 1003.96 9990.10 10.04:1

2018-19 1155.46 11054.67 10.45:1

2019-20 1393.60 11599.55 12.01:1

The ideal net profit ratio is 5 to 10%. Net profit ratio shows efficiency and

profitability of business. Higher the ratio better profitability. In table 4.6 it is

increasing year by year.

Chart 4.6 showing net profit ratio from 2015-20.

0

2

4

6

8

10

12

14

2015-16 2016-17 2017-18 2018-19 2019-20

24

4.3.2 Gross Profit Ratio

Table 4.7 showing gross profit ratio from 2015-20.

year Gross profit Net sales Ratio

2015-16 3608.13 8607.06 41.92

2016-17 3735.43 9324.11 40.06

2017-18 3883 9990.10 38.86

2018-19 4493.21 11054.67 40.64

2019-20 4672.08 11599.55 40.27

Ideal gross profit ratio is 20% to 25%. This ratio measures the margin of profit

available for sales. From table 4.7 ratios are above the standard so high gross

profit ratio shows efficiency of production.

Chart 4.7 showing gross profit ratio from 2015-20.

37

37.5

38

38.5

39

39.5

40

40.5

41

41.5

42

42.5

2015-16 2016-17 2017-18 2018-19 2019-20

25

4.3.3 Return on shareholder’s fund

Table 4.8 showing return on shareholder‟s fund from 2015-20

year Net profit equity Ratio

2015-16 806.11 1766.48 45.63

2016-17 884.61 2699.02 32.77

2017-18 1003.96 3419.37 29.36

2018-19 1155.46 4285.93 26.95

2019-20 1393.60 4438.48 31.39

Generally the ideal form of return on shareholder‟s fund is 15%. From table 4.8

it is clear that company‟s return on shareholder‟s fund is fluctuating year by

year. All the years are higher than the standard ratio, which means there is

better utilization of owners fund and higher productivity of the company.

Chart 4.8 showing return on shareholder‟s fund from 2015-20.

0

5

10

15

20

25

30

35

40

45

50

2015-16 2016-17 2017-18 2018-19 2019-20

26

4.4 Activity Ratio

4.4.1 Total Asset Turnover Ratio

Table 4.9 showing total asset turnover ratio from 2015-20.

year Net sales Total asset Ratio

2015-16 8607.06 3457.10 2.48

2016-17 9324.11 4108.80 2.26

2017-18 9990.10 5187.92 1.92

2018-19 11054.67 6241.82 1.77

2019-20 11599.55 7842.23 1.47

The ideal ratio is 2.5 or more. In table 4.9 total asset turnover ratio tend to

decrease year by year but there is increase in the net sales. This shows that the

company is not using its asset efficiently or production problems.

Chart 4.9 showing total asset turnover ratio from 2015-20.

0

0.5

1

1.5

2

2.5

3

2015-16 2016-17 2017-18 2018-19 2019-20

27

4.4.2 Stock Turnover Ratio

Table 4.10 showing stock turnover ratio from 2015-20

year Cost of goods

sold

inventory Ratio

2015-16 3608.13 422.34 8.54

2016-17 5588.68 551.05 10.14

2017-18 6107.1 657.12 9.29

2018-19 6561.46 717.08 9.15

2019-20 6927.47 761.17 9.10

Generally, stock turnover ratio of 8 times is considered as ideal. Table 4.10

shows that the stock turnover is higher than standard in every year. This means

that the company‟s inventory management or inventory policy is better. Stock

turnover ratio from 2015-16 to 2019-20 is fluctuating year by year.

Chart 4.10 showing stock turnover ratio from 2015-20.

7.5

8

8.5

9

9.5

10

10.5

2015-16 2016-17 2017-18 2018-19 2019-20

28

4.4.3 Working Capital Turnover Ratio

Table 4.11 showing working capital turnover ratio from 2015-20.

year Net sales Working capital Ratio

2015-16 8607.06 88.54 97.21

2016-17 9324.11 993.84 9.38

2017-18 9990.10 1503.31 6.64

2018-19 11054.67 1674.93 6.60

2019-20 11599.55 1109.67 10.45

Generally higher the ratio the better is the utilisation of working capital. In

table 4.11 it indicates that the ratios are fluctuating . It shows low ratio which

indicates that the working capital is not effectively utilised in generating sales.

Chart 4.11 showing working capital turnover ratio from 2015-20.

0

20

40

60

80

100

120

2015-16 2016-17 2017-18 2018-19 2019-20

CHAPTER 5

FINDINGS, SUGGESTIONS AND

CONCLUSION

29

5.1 Findings

The current ratio of the company fails to attain the standard ratio and are

fluctuating year by year.

The quick ratio in 2015-16 is said to be unsound and the ratios from

2016-17 to 2019-20 is said to be good.

Debt equity ratio shows that the company is almost debt free which is

good for the company.

Proprietary ratio shows high ratios which indicates safety to the

creditors and the firm has a sound position.

Solvency ratio (Leverage ratio) shows higher degree of solvency which

indicates that the assets are sufficiently more than the liabilities of the

company.

Net profit ratio shows increasing trend in the ratios which means

increasing profitability.

Gross profit ratio is above the standard so high gross profit ratio shows

efficiency of production.

Return on shareholder‟s fund are higher which means there is better

utilization of owners fund and higher productivity of company.

Total asset turnover ratio tends to decrease year by year which shows

that the industry is not using its assets efficiently.

Stock turnover ratio is higher than the standard ratio every year which

means the company‟s inventory policy is better.

Working capital turnover ratio shows that the ratios are fluctuating and

the working capital is not effectively utilized in generating sales.

30

5.2 Suggestions

Company must try to use working capital effectively for generating sales

and increasing activity ratio.

Company has to concentrate on debt capital to have smooth running of

the company.

The company must start using its assets efficiently as there has been

decrease in the total asset turnover ratio year by year.

It will be better if the company decreases its current liability to improve

the liquidity position.

The company can use effective cost control methods for future growth.

5.3 Conclusion

The project is entitled on “FINANCIAL ANALYSIS OF BRITANNIA

INDUSTRIES LIMITED”. Utmost care has been taken at all levels of the

project work, right from the beginning of analysing accounting information

provided by profit and loss account and balance sheet.

The study highlights that the financial performance of Britannia Industries Ltd

is satisfactory. This study helped you to know the financial strength and

weakness of the company. Under liquidity ratio, current ratio shows a negative

sign and quick ratio shows a positive sign. The solvency ratio and the

profitability ratio overall shows a positive signs. Under activity ratio, total asset

turnover ratio and working capital turnover ratio shows a negative sign,

whereas stock turnover ratio shows a positive sign. The financial statements of

the company was analysed and interpreted with the help of balance sheet and

profit& loss account of last 5 years 2015-20. The company has a scope of

improvement in the future.

BIBLIOGRAPHY

References

A. Vinod (2011), Accounting for Management.

Balagopalan Nayar, “Food processing industries in India-Regulatory

Framework”, pp 210.

Da-Wen-Sun (2006), “ Emerging Technologies in Food Processing”, pp

629-635.

H. Das (2005), “ Food Processing Operations Analysis”, pp 416.

Kakali Majumdar (2013), “ Export Performance of Processed Food in

India”, Vol 3, pp 261-270.

Kalamkar S.S (2007), “ Export Opportunities and challenges for Indian

Organic Foods”, Vol 19, pp 230.

P.K Chattopadhyay (2012), “ Profitable Agro Based Projects with

Project Profiles”, pp 216.

Premkumar.T, (2006) „FOOD AND DRUG INDUSTRY IN INDIA

"AN OVERVIEW", pp 169.

Tony Weis (2007), “ The Global Food Economy: The Battle for the

Future of Farming”, London: Zed Books, 2017, pp 217.

Vinay M Sharma (2003), “50 Best Home Businesses to start with Rs

50,000”, pp 255.

Websites

http//en.wikipedia.org

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