Branded iPhone Apps

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A critique of current branded iPhone applications.

Text of Branded iPhone Apps

  • BrandediPhoneApplica0ons Constructedby
  • Lu8hansaLauncher The Lu'hansa Launcher makes planning your tripeven moreconvenient.As a Lu'hansacustomeryouonlyneed to save your access data once onto your iPod or iPod touch. A'er that you can call up Lu'hansas Mobile Services withjustoneclick.Checkin,bookingights and keeping track of your reward points hasnever been so easy. Price Free Developer Lu'hansaGermanAirline BrandValue TheappissimpleandeecIveliketheGermanbrandimageanditsservice. Func0onality Perhapsjustagloried/brandedbookmarkingtool? Longevity IfyouyLu'hansaregularly,youwillalwayscheckinwiththisappasitsavesyourdetailsonline.
  • Bri0shAirways This applicaIon provides uptotheminute ight informaIon, including arrival and departure Imes, a detailedImetablesoyoucanviewtheightscheduleon yourday ofchoiceandalinktotheBA homepagewhere youllbeabletobookandmanagefutureights. Price Free Developer BriIshAirwaysPlc BrandValue SpellsBAallover,simple,clearandneutralwithemphasisplacedonservice. Func0onality NeedstooermoreintermsinteracIonandcustomizability,simplyoeringtwoImetablesanda linktothesiteseverelylimitstheapp. Longevity WillbekeyforBAsfrequentiers,thepotenIalforoeringmorecontentandservicesiscrucialfor theapplicaIonslongevity,givenvariousightaggregatorappsareavailable.
  • VolkswagenPoloChallenge3D Test drive the Polo in this visually stunning 3D racing app, designed for an Amazing driving experience.The neatapplicaIongoesbeyondmere aestheIcappeal andprovides informaIonon the locaIonsavailable if theuser chooses to view thefeatured vehicle in the esh at his/her nearestdealership. Developer MarcHehmeyer Price Free BrandValue EconomicalandfuncIonal.HowVWareperceived,somethingtheyarechangingnow. Func0onality Detailedshotsofthecar,butarentgameappsali[ledatedforshowcasingproducts? Longevity Youplay,youdrive,youchangecarandthenyoundthedealership,canttakethatlong?
  • FerrariGTEvolu0on AracingapplicaIonthatallows users todrive andexperience anextensiverangeofFerrari modelsacross 7 famous ciIes. EvoluIon has recently been updated with an online mulIplayer funcIon that allows users to compete with driversfromallovertheworld. Price 2.99 Developer Gamelo' BrandValue Encapsulatesthespeedandexcitementoftheproductbutismissingtheluxuryandpremiumfeel ofthebrand. Func0onality GreatgamewithgreatinteracIonandniceimageryoftheproduct. Longevity FeaturesregularupdatesandhasanonlinemulIplayerfuncIonwhichaddslongevity,something whichmostgamingappslackalthoughthisisexpectedfromapaidapplicaIon.
  • AudiA4DrivingChallenge Slightly dierent tomostdrivingappsimulators, thisappislessaboutpedal tothemetal and more about tesIng the users skill in relevance to reexes, control and anIcipaIon. The app, developed by Kris Collins, uses the iPhone/Ipod Touch accelerometers to control the vehicle, anotherinnovaIvetouchfromtheGermancarmanufacturerindeed. Price Free Developer KrisCollins BrandValue Focusesheavilyonaccuracywithaheavydosageofgreyandblack.Audiinyourpalm. Func0onality WorkswellusingiPhone/Touchtechnologywithgreatgraphics.Needsmorecontenttoshowcase product. Longevity Onceyoumasterthisapptheresnotmuchelsetodo.
  • MWZ4AnExpressionofJoy This newappfollows theiconicBMWZ4ExpressionofJoycampaign.Thisnewprogrammefor theiPhone/iPodtouchallows userstoexplore,customize,createanddrivea virtual representaIon ofthe BMWZ4inahighlyentertaininggamewhere players candrawanimageonablankcanvas usingtheZ4tocreatethebrushstrokes. Price Free Developer ArIcialLifeInc. BrandValue GreatexampleofconInuitywithbrandimageandthepopularTVspots. Func0onality Afunappthatshowsothecar,howevertheappneedsmoreinformaIonontheproduct. Longevity Likemostgamingapps,onceyougetthehangofit,itgetsboringratherquickly.
  • NikeWomenTrainingClub Trainharderwithali[leinspiraIonfromcompeIngwith your friends. Theapprequires theuser tocreatea mini workoutrouIneatNikeWomen.comwhichyoucanthen inviteyour friends totry out andcomparetoyour own performance. The app also gives advice on training exercisesthroughaccessible videosandhasanintegrated workoutImer,veryuseful. Price Free Developer NikeInc. BrandValue ASuperbapp.CompeIIon,innovaIonandinspiraIon.PuredigitalJustDoItness. Func0onality Createworkouts,shareworkoutsandtrackworkouts,youjustwonderhowthiswonderfulpackage isfree. Longevity Thiswillbeyourworkoutbuddy,personaltrainerandentertainmenttoolwheneveryouworkout, guaranteed.
  • AdidasUrbanArtGuide ThenewappdevelopedbyAdidas,givesthe useraccesstoaGooglemapofBerlinthats pegged withthelocaIons ofitsurbanartmasterpieces.The mapcanbenavigatedinseveralways: "Find artworksnearby"providesuserswithamapofartworksintheirimmediate vicinity;"Tourguide" callsupa curatedwalkingtour oflocal urbanart; and"Gallery"gives users the opIontobrowse the city's street art and then seek out their favourite pieces. Userscanclick on each marked locaIontocallupimagesaswellasinformaIonaboutthepiece,thearIstandfurtherreferences. Price Free Developer AdidasAG BrandValue CapturestheyouthfulandarIsIcsideofthebrandespeciallywiththecoolbluefacade.Couldve beenali[lemoreexciIngthough. Func0onality BeauIfullyexecuted,wonderfultousewithgreatsharingfeaturesandtourguideopIon. Longevity AlthoughthesharingopIonlengthenstheusage,theapplicaIonsIllhasanoveltyfeel.
  • OasisNoNeed4Mirrors(NN4M) Shoppers can now receiveDaily Updates on the latest Oasis product arrivals with an opIon to browse newproductoine.'Musthave'itemsare suggested at the shake of your phone or alternaIvely browse through the enIre current Oasis'CampaignImages' with aclick through to recreateandbuythelatestlook. Users can also access the 'Oasis Newsle[er' keepingyouuptodatewithexclusivenews,items andoers andforthosewhosimplycan't waitto try that 'musthave' item on, the 'Oasis store Finder'icongivesshoppers theabilitytondany one of the 424 Oasis stores or concessions globallythroughaGPSnavigaIonopIon. Price Free Developer NoNeed4Mirrors BrandValue ThisappcoversallyourneedsifyouwanttokeepuptodatewiththelatestOasisproductsand news. Func0onality HugeamountsofcontentfromthelatestmusthavestoexclusivenewsandstorenavigaIonusing GPS.CouldveintegratedasharingopIontoperfecttheexperience. Longevity Dailyupdates!?Longlivetheapp!
  • D&GFashionChannel2009 Theclean andcontemporary looking app from the premium Italian fashion brand provides a newmobile experience thatcombinesafashion orientatedinterface with auniqueselecIonof D&Gbrandedcontent.