How to Present Results to

Lea Synefakis-Pica, PrudentialAnalytics That Excite 2014October 15th, 2014

GET RESULTS

The GOAL of this handout is to…

Help Your DataSTAND OUT

And Prevent THISfrom Happening:

The 3 Pillars of PRESENTATION ENLIGHTENMENT

Be Your AUDIENCE

Use Your ToolWISELY

Maximize DataABSORPTION

I II III

Pillar #1Be Your AUDIENCE

@LeaPica

Pillar #1: Be Your AUDIENCE Get context for the request.

During the request, imagine your executive asking:

What do I really want?

Why should they care about this data?

Ask who else is attending?

High-level C-Suite or tactical?

Tailor your tone & content to the

savviness of the audience.

Know Thy STAGE Think of your presentation as a performance.

Visualize delivering your presentation.

If you’re not familiar with the room, take a field trip and scope out your stage in advance.

Figure out technical logistics beforehand!!

Pillar #2Use Your Tools WISELY

@LeaPica

Pillar #2: Use Your Presentation ToolTake full advantage of the live presentation format. Doing it right can help your career. But first, you need to learn how to…

WISELY

Put the

Back inPOWER

Powerpoint

Create Ideas…

PowerPoint is not the problem. We are.

We need to learn how to use this tool right to create an attention-getting & memorable presentation. It is supposed to be a tool. How can we do that?

Unload the bullet points.

Bullet points kill presentations by shoving too many ideas at your audience at once, so they completely tune you out.

Don’t use them as a crutch. Prepare. A lot.

Yes, I am using bullet points here. I am allowed to because this is a handout.

Put The POWER Back In PowerPoint.

Tip #5: Create ideas, not slides.

Each slide should communicate no more than one idea.

Use two slides to convey a single idea to pace your audience and build anticipation.

Don’t be confined by a certain number of slides; explore your ideas.

REMEMBER: Your slides are for your audience, not you.

Your slides are not a script so you don’t have to prepare.

They are the vehicle to deliver your message into their brains.

This means a lot of work preparing, but it will pay off when people follow up with you after such a great presentation!

Put The POWER Back In PowerPoint.

Put The POWER Back In PowerPoint. Resist the fluff.

This includes logos, watermarks, clipart, or any repetitive element that adds zero value to your presentation) Save them for the cover slide.

Fluff distracts the audience from you and your message.

Simplicity is the key.

Allow your message to stand out by decluttering your slides.

Learn to design your slides like a designer would.

Get rid of clipart right now!!

Harness the power of real imagery.

Vision is the human being’s strongest sense in the best interest of our survival.*

A compelling, relevant image increases recall.*

A compelling, relevant, & emotional image increases recall even more!*

*Source: Brain Rules by John Medina..

The Fluff Is…LOGOS.

BC Company © Copyright 2013.

And watermarks.And Other DOODADS.

p. 38

Survey Feedback• 60% of mobile visitors didn’t find what they

were looking for.• “I find searching your site really frustrating.

All I wanted to do was download a form and I couldn’t. Please make the site better for customers!” (Score = 32)

Note: Not actual feedback.

60% of Mobile VisitorsDid Not Find What They Needed!

Note: Not actual data.

Note: Not actual feedback.

I find searching your

site really frustrating.

All I wanted to do was

download a form and I couldn’t. Please

make the site better for

customers!!

“ “Score = 32

Where Can I Find Some

Secret tip: Office 2013 Image search! It has lots of free stock photography.

Creative Commons search: search.creativecommons.org

Search “Labeled for Non-Commercial Reuse”

Also try Dreamstime.com & Unsplash.com.

For top quality stock photos that do come with a price:

iStockPhoto.com

GettyImages.com

Shutterstock.com

PHAT PHOTOS?

Type “beautiful fonts”, “cool new fonts” or “modern presentation fonts” into a search engine

Visit Fontspace.com for some ideas

Other good resources:

http://www.1stwebdesigner.com/freebies/52-really-high-quality-free-fonts-for-modern-and-cool-design/

http://www.smashingmagazine.com/2012/07/20/free-font-round-up/

The fonts in this presentation are Oswald and Open Sans Light.

Where Can I Find SomePHAT PHOTOS?

This is a critical judgment call, and it’s not built into any web analytics platform.

Use tools like the Extreme Presentation Chart Selector to guide you.

Resist the urge to always use a pie for composition charts.

If you can’t resist the siren call of the pie, learn to do pie right.

Brains can’t easily calculate area inside segments of a circle.

BUT for simple composition charts, a well-done pie can suffice.

If you MUST use a pie, use chart best practices to make it digestible.

Are you going to let Excel’s puky default color formatting decide what matters to your executives?? NOH!

The same recipe for a better pie can be applied to all charts.

RIGHT VISUALIZATIONTip #8: Choose the

of Mobile Visits come

25%

37%

Other

BlackBerry 8520 Curve

Amazon Kindle Fire

HTC Droid Incredible 2

Samsung Galaxy

iPhone

iPad

0% 20% 40%

Source: Analytics Inc, 2014.

62% from APPLE DEVICES

of Mobile Visits Come

Source: Analytics Inc, 2014.

62% from APPLE DEVICES

iPad37%

Other10%

BlackBerry 8520 Curve5%

Amazon Kindle Fire5%

HTC Droid Incredible 28%

Samsung Galaxy10%

iPhone25%

Mobile Visits by Device

Analyst Reading List Slide:ology by Nancy Duarte Presentation Zen & Presentation Zen:Design by Garr Reynolds Brain Rules by John Medina WSJ Guide to Information Graphics by Dona M. Wong Chart Selector Tool by Extreme Presentation Method

1. Make changes…SLOWLY2. TEST & REFINE your presentation approach3. Watch a TED TALK4. Stop & ask: would I like this crap?5. Remember that YOU ARE YOUR PRESENTATION

Awesome Preso Bonus Tips!

When sending results over email, this tips can help:

Bring the bottom line (key insight, recommendation) to the top of the email and put in bold. Your execs will see the key info right away, and can peruse the data if they have time, which they usually don’t.

Bullets work nicely in analysis emails, they keep it organized.

Use appropriately-sized graphs to support observations.

Follow up with recommendations, always!

After sending, follow up directly with recipient several days later to cement it in their minds.

Bonus Tips:EMAIL!

@LeaPica

Photo Credits

http://ipkitten.blogspot.com/2010/05/letter-from-amerikat-i-trade-secrets.html

http://www.flickr.com/photos/maricelius/6979944472/

http://gourmettraveller88.com/2010/03/26/heavenly-banoffee-pie/

http://thepatronsaintofpie.com/2010/12/14/flaky-pie-crust-thatll-never-let-you-down/

http://www.guidinginstincts.com/2012/06/meditation-reduces-heart-disease-in.html

iStockPhoto.co

m

ID 18477139

iStockPhoto.com

ID 6769769

iStockPhoto.com

ID 6769769

iStockPhoto.com

ID 6769769

http://girlsfirstcar.files.wordpress.com/2009/09/texting-and-driving1.jpg

http://heidicohen.com/wp-content/uploads/how-to-lose-audience.jpg

http://www.clivir.com/lessons/show/heartburn-vs-heart-attack-symptoms.html

http://4.bp.blogspot.com/-3SWjR-MDc3o/USDprlKKSgI/AAAAAAAADLo/2GeHrz_bRCI/s1600/black-hole.jpg

Source: Alfred

Eisenstaedt

http://0.tqn.com/d/presentationsoft/1/0/4/U/-/-/powerpoint-splash-screens.png

http://class7technology.wikispaces.com/Notes+From+Class+7

http://farm7.staticflickr.com/6003/6000468077_e8c6a24b4a_z.jpg

http://2.bp.blogspot.com/-zeh8fVN_BY8/TpRhADOrMBI/AAAAAAAAAb4/DgSN_4kXu1I/s1600/smile_alone.jpg

https://www.flickr.com/photos/imaginecup/7534287902/in/photolist-9ERw2M-cwP8T-9Fndzs-4xKW11-5TB5QS-778Cp-cwPga-ctMciy-6hvK8R-gBRNiN-86HFc6-gjPhx-9nu8md-8Uy8E1-4ps6xv-mdKHUB-5TB893-ctMcoo-7ymPfX-cwPcX-fMmz6-7BAmRY-cwPfi-cwPbi-86HFaa-ctMcCj-7RQGgB-aU8wmi-5TB8gQ-7ymQdt-7RQG8D-5DgdHK-mdKJvg-4Tw5iF-83vC49-mdJVnv-7RTWDu-hviCUZ-cR4fg5-5AUcGP-ctMcxd-29WZe-7aL8qt-9NjRgf-9NjTyj-9Nh6Qp-fxRY3o-fxS9H1-fxBRuB-97KsqX

https://www.flickr.com/photos/i5design/4886682532/in/photolist-6mjLRT-ijukes-4SDvP-5p71c-hzSGna-524C9m-maHAAc-JTerB-8rPwt7-5wEQpL-3BYUuN-kX97d-4rD7Am-4qcx58-aqmPq-4ptCoT-6f9K9W-2PM9c-9PnUBE-i1Qmpw-kd5Ai-aE3jX-4pcA58-3BUxAD-4cvonQ-3bq9rX-3JSDuN-Pew-ojVq7i-8Tn4en-6f9FEW-F8siA-5wdMB5-aPZsVp-cv6JPW-3BYU4L-ZnFR4-xGgET-nKGr7o-8CzTbm-76tw4-7hE76P-grzaj1-feUnYz-3BUyjn-o2VgUz-5j5qeT-6tERHa-6dgbjz-238Z7

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=hF1FU5i_2j2CjM&tbnid=2ys81O6KYjlqTM:&ved=0CAcQjRw&url=http%3A%2F%2Fcommons.wikimedia.org%2Fwiki%2FFile%3ABonnie_Bassler_TED_talk_in_2009.jpg&ei=6GAsVIXZHbHesATfrIKQBQ&bvm=bv.76477589,d.aWw&psig=AFQjCNG5jo2llYpg_EMUMgCl_sdK-_ZM1A&ust=1412280915542270

http://3.bp.blogspot.com/-RF00ltaGAPY/UfWzzf0WMDI/AAAAAAAAFHs/rTWpg8GYRZI/s1600/Cincinnati+Memorial+Hall+005_1.jpg

http://cincinnatimemorialhall.com/plan-an-event/performance-theatre/