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www.merrigangroup.com© 2010 Mary Ellen Merriganwww.merrigangroup.com© 2010 Mary Ellen Merrigan
Social Media
Get Strategic,
Get Results!
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Get Strategic, Get Results!
No whining. Find the time.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Get social!
1. Commit: Define your social media strategy
2. Get found: Research and identify networks
3. Leverage Facebook: Build presence
4. Ignite LSBN: Manage and optimize
5. Systematize: Measure results
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Where are you on the spectrum?
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Why Is Social Media Important?: Statistics
Photo Credit: kevindooley
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Global Internet Users
Photo Credit: Jess3
www.merrigangroup.com© 2010 Mary Ellen Merrigan
90 Trillion The number of emails sent on the Internet in 2009.
Source: Jess3
www.merrigangroup.com© 2010 Mary Ellen Merrigan
500 Million Active Facebook Users
Source: Tech HeraldPhoto Credit: Oversocialized
www.merrigangroup.com© 2010 Mary Ellen Merrigan
126 MillionThe number of blogs on the Internet.
Source: Jess3
www.merrigangroup.com© 2010 Mary Ellen Merrigan
10 Billion+ Tweets Sent on Twitter Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable
www.merrigangroup.com© 2010 Mary Ellen Merrigan
2 Billion Videos Are Streamed Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
www.merrigangroup.com© 2010 Mary Ellen Merrigan
COMMIT TO SOCIAL
www.merrigangroup.com© 2010 Mary Ellen Merrigan
What Is Social Media Marketing?
www.merrigangroup.com© 2010 Mary Ellen Merrigan
“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content”
Image credit: Ian Sane
www.merrigangroup.com© 2010 Mary Ellen Merrigan
GET FOUND
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Step One: Sign up for local search
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Local search begins on the net.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
LEVERAGE FACEBOOK
www.merrigangroup.com© 2010 Mary Ellen Merrigan
“Facebook is a social network that connectspeople personally and professionally through
connections, messages, photos, & videos.”
Photo Credit: Marvin Kuo
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Facebook Fan Pages Let Businesses Interact with Customers and Prospects
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Engage – let the fans talk.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Tighten your info for SEO.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Use Facebook photos!
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Please like …
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Promote Facebook in all content.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Fan pages mean business.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
IGNITE LSBN
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Yelp reviews everything.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Foursquare makes a game of it.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Meet-up offers connections.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Groupon makes coupons work.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Living Social is similar.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Spa Boom may challenge both.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
TedxABQ promoted online.
www.merrigangroup.com© 2010 Mary Ellen Merrigan
SYSTEMATIZE
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Get social!
1. Commit: Define your social media strategy
2. Get found: Research and identify networks
3. Leverage Facebook: Build presence
4. Ignite LSBN: Manage and optimize
5. Systematize: Measure results
www.merrigangroup.com© 2010 Mary Ellen Merrigan
Social Media Can Drive Leads and Customers
Photo Credit: PhotoDu.de
www.merrigangroup.com© 2010 Mary Ellen Merrigan
MORE INFO:
Today’s handout – Get Strategic, Get Results!
www.ProfitMeister.com
