Embed Size (px)
Citation preview
AUGUST
8 - 182019
FESTIVAL
The Montréal Pride Festival unfolds every
year with over 150 activities including the
Parade and Community Day, celebrating
the advances achieved by the sexual and
gender diversity communities. Aimed at
raising awareness about the challenges in
obtaining the full recognition of our rights
at home and in the world, the Festival’s
programming is three-pronged and
presents community and culture as well as
festive aspects.
While the Organizing Committee is already
at work on the next edition of Montréal
Pride Festival, it has added another task to
its planning. The Montréal Pride Festival
will shortly be tabling the application for
Montréal to become host city for the
2023 WorldPride! If it is held in Montréal,
this most important gathering of sexual and
gender diversity in the world will be the largest
festival, all event types combined, to be held
in Canada in 2023!
August 8 to 18, 2019
WorldPride 2023
COMMUNIT Y - CULTURE - FESTIVITIES
11 days of
CeleBRATIONS
ONE VENUEPARC DES FAUBOURGS
TWO STAGES
FREE OUTDOORSHOWS
CONFERENCES
FOOD TRUCKS ART FAIR
& LITERARY PRIDE
On Community Day, kiosks will line Ste-Catherine Street East, between
Saint-Hubert and Papineau Streets. This event allows both members
of the sexual and gender diversity communities and the public at large
to discover a host of community organizations and groups, businesses,
sport and socio-cultural associations, each more colorful than the next.
The Day aims to mobilize, raise awareness and entertain.
OVER 90,000 VISITORS IN 2018149 KIOSKS IN 2018 – SOLD OUT
COMMUNITYDAY
AUGUST 17, 2019
KIOSk
ON THE STREET
BETWEEN AUGUST
8 TO 18
POSSIBILITY OF
2019 pride paradeaugust 18
Beginning symbolically in the original West End LGBTQ+ quarter,
the 2.7 km route ends in today’s Gay Village in the East end. Flowing
along René-Lévesque Boulevard, the Parade starts at Metcalfe
Street and stops at Alexandre-DeSève Street. A festive atmosphere
will delight you with all kinds of colorful characters, theme floats,
dancers, musicians and representatives of our sexual and gender
diversity community. Join us for the parade and come support and
greet our elected officials and representatives of all the community
organizations and of the Indigenous Peoples as well as the businesses
and organizations who will parade in solidarity with us.
Over 9,500 participants in 2018Over 300,000 spectators in 2018
Community initiatives
The Montréal Pride Festival has implemented several community initiatives to allow as many groups, associations and individuals as possible to participate in as many activities as possible.
THANKS TO YOUR INVOLVEMENT, MONTRÉAL PRIDE GAVES BACK
OVER 155,000$TO THE COMMUNITY
ORGANIZATIONAL MEMBERS OF
FIERTÉ CANADA PRIDE**
70
QUEBEC CITY:
30,000
HALIFAX:
125,000
TORONTO:
1.6M
VANCOUVER:
650,000 CALGARY:
70,000
EDMONTON:
56,000SASKATOON:
15,000WINNIPEG:
50,000
OTTAWA:
125,000
MONTREAL:
2.7M
2017 Statistics
2018 Statistics
Larger attended events
Pride Events
Fierté Canada Pride is a non-profit national association of Canadian Pride organizations that was founded in 2004. FCPʼs mission is to help build vibrant and strong Canadian Pride organiza-tions through collaborating, offering support, networking, helping to develop a national identity of Pride, and offering resources and advocacy for its members.
6,500,000 CANADIANS ATTENDED PRIDE EVENTS*
TOTAL #OF PRIDES
125
7,187TOTAL VOLUNTEERS*
17.5% OF ATTENDEES TO PRIDES COME FROM OUTSIDE THEIR CITY OR TOWN *
95%
WHISTLER
40%
MONTREAL
30%
OTTAWA
39%
TORONTO
15%
EDMONTON
11%
CALGARY
9%
VANCOUVER
SOCIAL MEDIA FACEBOOK FOLLOWERS**
TOTAL: 347,174HALIFAX 10,297
MONTREAL 80,680
TORONTO 72,904
VANCOUVER 11,509
WINNIPEG 10,952
TOP 5 SOCIAL MEDIA FOLLOWING
2.1 MILLION TOTAL ADMISSIONS
34.9% OF FESTIVAL GOERS
ARE TOURISTS AND DAY TRIPPERS
65% ARE MONTRÉAL RESIDENT
64.1% ATTRACTIVENESS RATING
130,004 OVERNIGHT STAYS
GENERATED IN 2018
HIGHLIGHTS
audiEnce
HIGHLIGHTS
audiEnce61%
OF PEOPLE REACHED BYOUR WEB SITE AND OURSOCIAL NETWORKS ARE
MILLENNIALS18-34 YEARS
74%OF THE AUDIENCE OF OURSOCIAL NETWORKS HOLDA UNIVERSITY DIPLOMA
51%OF THE AUDIENCE
STATES THEY OCCUPY A MANAGEMENT OR BUSINESS ADMINISTRATION POSITION
81,716
12,158
REACH + IMPRESSIONS
RADIO AND TELEVISION• 348 on-air mentions between August 8 and August 21, 2018• Québecor (TVA) partnership: 65 x 3.336 million
PRINT MEDIA & BLOGS• Journal de Québec: 1 x 150,248• Journal de Montréal: 1 x 231,063 et 4 x 241,485• Journal 24 h: 5 x 180,000
SOCIAL MEDIA• Reach of 155 million (including 116 million on Twitter)• Québecor partnership : 454,545 impressions• Top Tweet : NHL employees participated in the Montréal Pride Parade this afternoon to celebrate equality and respect in hockey. – 6 million impressions
#FIERTEMTL #PRIDEMTL
TOTAL REACH
1.05 BILLION IMPRESSIONS
PARTICIPATE
MAKE A DIFFERENCE
TIMELINES TO HIGHLIGHT YOUR BRAND
BEFORE
MEDIA PLAN & PRE-FESTIVAL ACTIVATION• Promo tour US + Canada• Media plan (radio, tv and social media)• Creation of customized content• Contest
FESTIVAL
PROGRAM• Presentation of a flagship event such as:
shows, Community Day, Pride Parade• Take part in the Community Day and Pride Parade• Activate in the VIQ area
FIELD ACTIVATION• Activation space in Parc des Faubourgs• Activation on Partner’s Avenue
ON SITE DISPLAY• On-site brand showcasing
after
OUTREACH• Social media content• Website content• Recap video• 2020 contest
CUSTOMIZED
BRAND ACTIVATION
PARC DES FAUBOURGS
CHERRIER
AV. VIG ER
QuartierLatin
BERRI-
UQAM
CHAMP-
DE-MARS
SAINT-LAURENT
PLACE-
DES-ARTS
PEEL
MCGILL
Le Village
SHERBROOKE
PLACE-
D’ARMES
BE
RR
I
SAINTE-CATHERINE
DU
PA
RC
DE
BL
EU
RY
PA
PIN
EA
U
ST
-DE
NIS
ST
-HU
BE
RT
AM
HE
RS
T
SQ
UA
RE
PH
ILIP
PS
RO
BE
RT
-BO
UR
AS
SA
DE
LO
RIM
IER
ONTARIO
AL
EX
AN
DR
E-D
eS
ÈV
E
BE
RR
I
ST
-LA
UR
EN
T
PE
EL
ME
TC
AL
FE
H
BONAVENTURE
SQUARE-VICTORIA—OACI
BEAUDRY
PAPINEAU
DE
LO
RIM
IER
CH
AM
PL
AIN
Parc des Faubourgs
RENÉ-LÉVESQUE
René-Lévesque /
Alexandre-DeSève
René-Lévesque / Metcalfe
Public
Zone de montage
Arrival
Departure
THE VILLAGE
Context: Sainte-Catherine street is pedestrian between Saint-Hubert and Papineau streets. Main LGBTQ+ street in Montréal in the heart of the Gay Village.Crowd: Mixed, a lot of LGBTQ+, tourists and Montréal citizens.Electricity: Not provided.Activation days and hours:
• August 8 to 18 • 24/24 • Crowded hours:
• Week days: 5 pm to 10 pm• Saturday 17: 11 am to 5 pm• Sunday: 2 pm to 7 pm
COMMUNITY DAY
Context: Community groups with 10x10 booth promoting their services and activities.Crowd: Coming for the Festival, more than 80,000 attending in 2018.Electricity: Not provided.Activation days and hours:
• August 17• 11 am to 5 pm
MAIN VENUE: PARC DES FAUBOURGS
Context: Main outdoor venue of the Festival, Espace gourmand (food truck area), 2 stages, free programming.Crowd: People coming for the Festival. Sold out almost every nights.Electricity: To be determined.Activation days and hours:
• From August 8 to 18 (closed on August 12 and 13)• 5 pm to 11 pm, Sunday August 18 from 3 pm to 11 pm
PRIDE PARADE
Context: Parade Route from downtown to the Village, 300,000+ people watching the parade, 9,000 participants in the Parade. Crowd: Mix, a lot of LGBT, tourists and Montréal citizens. Activation days and hours:
• Sunday, August 18 • 1 pm to 4 pm
ACTIVATION
AREAS
PARC DES FAUBOURGS
PARTNERSHIP
OPPORTUNITIES
PARTNERSHIP
LEVELS
You have an idea?Looking for customized brand activation?Let’s be creative together!
The following ideas are but a few examples of what is possible with the Montréal Pride Festival. Contact us to develop a marketing plan that will get results and achieve your goals.
• Present the Pride Parade• Present the Community Day• Present the Beer Garden and Food Trucks area• Present a community initiative• Design a customized activation in collaboration
with the Montréal Pride Festival production team• AND MUCH MORE!
OFFICIAL PRESENTER
GREAT PARTNER
MAJOR PARTNER
PARTNER
SUPPLIER
FRIEND
NOT AVAILABLE
Justine LabrecqueConsultant - Business development514 903-6193 poste3526 l [email protected]
8-182019
at parc des faubourgs
AUGUST
