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Social Media and PRChallenges and Opportunities

differentfrom other media

Social media are

The internet is NOT a

medium

The Internet has mediated us all

Cogito ergo sum has becomeI blog/Tweet/Facebook/Youtube/flickr therefore I am

What are the consequences?

Consequence #1User Generated Content

User created media

Micro media

Mini media

#2Deportalization

Consequence

Message Communi-cation

Customer

Customer

Company(PR)

Sender(PR)

MediumRadio

NewspaperTV

The way it used to be...

Deportalization

Companywebsite

Wikipedia

Facebook

Twitter

User reviews

Blogs

Pricecomparison

Mobile apps

Company

...the age of social media

#3The open organization

Consequence

Transparancy

Share your knowledge

Share your secret sauce

Challenges

The gate keeper role is

challenged

We loose control

Externally

Internally

More work

Number of WordPress blogs

Most organizations are not ready for social media

Opportunities

Get your customers to talk about you or your product

Viral opportunities

Your customers are doing your work

For free!

Your employees are doing your work

Skip the intermediaries

Become your own medium

New tools

Surveillance Pitching

PR becomes product development

And vice versa

The gate keeper

has become

The shepherd

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