Social Media ToolsETC 2009

Maria Niles

CEO ConsumerPop Marketing

maria@consumerpop.com

Integrating Social Media Into Your Marketing Strategy

• The slides that follow list tools that were discussed during the “Using Social Media Marketing Effectively: Strategic Architecture for Engagement sessions

• The specific tools listed are not exhaustive but represent some of the best known and most widely used available

• Many of these services are offered by Google allowing integration into a single Google Account

Listen

Monitoring

• Google Alerts– http://www.google.com/alerts

• Radian 6– http://www.radian6.com

• Nielsen Buzz Metrics– http://www.nielsen-online.com/products.jsp?s

ection=pro_buzz

Blog Search

• Google Blog Search– http://blogsearch.google.com– On Google search page, top left menu, navigate to “more” drop

down box, click on “blogs”• Ask

– http://blogsearch.ask.com• Technorati

– ranking & authority functions not as widely used as previously– http://technorati.com/

• Ice Rocket– http://www.icerocket.com/

• Twitter– http://search.twitter.com

RSS Feed Readers

• Google Reader– http://www.google.com/reader

• Bloglines– http://www.bloglines.com/

• My Yahoo– http://my.yahoo.com/

• NewsGator– http://www.newsgator.com/

Participate

Comment:Tracking Services

• Disqus – http://disqus.com/

• Co.mments– http://co.mments.com

• coComment– http://www.cocomment.com/

• Commentful– http://commentful.blogflux.com/

Social Bookmarking

• Stumble Upon– http://www.stumbleupon.com

• Del.icio.us– http://del.icio.us

• Diigio (provides educator accounts)– http://www.diigo.com/

• Reddit– http://www.reddit.com/

• Digg– http://digg.com/

Create Content:Publishing Software/Content Management

Systems

• Wordpress – Hosted http://wordpress.com– Self hosted http://wordpress.org

• Blogger (Google)– Hosted (free) http://blogger.com

• Typepad– Hosted (paid, tiered) http://www.typepad.com

• Moveable Type– Self hosted http://moveabletype.org

• Drupal– Self hosted http://drupal.org/

Social Networking Creation

• Ning– http://www.ning.com

Wikis

• PB Wiki– http://pbwiki.com

Micro Blogging

• Twitter– http://twitter.com

Social Aggregators/Life Streaming

• Friend Feed– http://friendfeed.com

Photo Sharing & Image Hosting

• Flickr– http://flickr.com

• Picasa (Google)– http://picasa.google.com/

• SmugMug– http://www.smugmug.com/

• Photobucket– http://photobucket.com/

• Photrade– http://www.photrade.com/

Video Sharing

• YouTube (Google)– http://www.youtube.com

• Vimeo– http://vimeo.com

• Blip– http://blip.tv

Video Streaming

• Ustream– http://www.ustream.tv/

• Stickam– http://stickam.com/

• Mogulus– http://www.mogulus.com/

• Justin TV– http://www.justin.tv/

Publicize Your Content

• Ping.fm (http://ping.fm)– Notifies social media services of new posts

Email Marketing

• Constant Contact– http://constantcontact.com

• FeedBurner (Google)– http://feedburner.com

• FeedBlitz– http://feedblitz.com

Measure

Blog & Website Analytics

• Google Analytics– http://www.google.com/analytics/

• Site Meter– http://www.sitemeter.com/

• Stat Counter– http://www.statcounter.com/

Refine Strategy

Examples

• Facebook: Wiggly Wigglers– http://www.facebook.com/group.php?gid

=3120520301

• Recorded Video: Winter in Yellowstone– http://blip.tv/file/1802775/

• Video Streaming: Mardi Gras– http://www.mogulus.com/zuluparade