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As presented at NETA 2013, this presentation covers a few useful social media tools and websites that stations may appreciate. As dedicated social media specialists are still rare in the pubmedia world, these tools can help you get the most bang for your buck, even when you only have a few hours a week to work on it.
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Social Media Tools & Successes
Ashley Jefcoat
Who I Am
Why make use of tools?• Efficiency!• Community engagement!• Analytics!
Official Tools
• Facebook analytics• Twitter Ads = analytics• Tumblr analytics• Pinterest analytics• Advertising WORKS
• Facebook Pages• Twitter apps• Pinterest apps• Tumblr apps
Oh my gosh!
Hootsuite• Allows you to compose and post messages
across multiple social media platforms.• Offers scheduling (including Auto Schedule)
features for all posts.• Can create multiple tabs and streams to allow
monitoring of hash tags, mentions, lists, and more.
Hootsuite Cautions• AutoSchedule is nice, but live tweets are always
important.• Always double-check times on AutoScheduled
posts.• What works well on one social media account
won’t always work well on another.• Some features require a paid account.
Tweetdeck• Official Twitter tool that allows for many of the
same features as Hootsuite, but for Twitter only.
• Better retweet features than Hootsuite.• One of the best ways to do live tweet sessions.
Tweetdeck Cautions• Can’t schedule anything with an image.• Using Tweetdeck + Hootsuite? Watch out for
scheduling things on top of other things.
If This Then That (IFTTT)• Automate the internet by creating recipes to
perform various functions.• Can completely streamline posts made across
multiple social media platforms.• MASSIVE amount of supported tools.• Big community that shares recipes.
IFTTT Cautions• New tool – updates often and can result in
broken rules.• Be ABSOLUTELY CONFIDENT about content –
otherwise can have a serious problem down the road.
hastagify.me & hashtags.org• When used together, can provide a lot of
insight into hashtags.• Also provides historical information and makes
researching new hashtags (such as for a program) very easy.
• Find related hashtags to specific topics.
hastagify.me & hashtags.org Cautions• Nothing works like knowing the community
yourself.• ALWAYS look at actual tweets before using a
hashtag, to be sure of content.• Remember: hashtags are not universal.
Success Stories
Hurricane IsaacIntegrating Ole Miss
Geek South Auditions
Hurricane IsaacUsing Tweetdeck to livetweet news, Hootsuite to schedule out weather warnings and monitor hashtags, resulted in national attention.
Integrating Ole MissUsed Facebook Ads to promote the documentary. Accompanied ads with unique, web-exclusive video on thought- and discussion-provoking topics.
Geek South AuditionsUsed social networks and existing communities to advertise auditions, creatively engaging with the community and watching streams through Hootsuite. Resulted in best audition turnout in recent MPB history.
Questions?
@linen
