What is Social Technology? Communication tools Interactive
tools Examples?
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Types of Social Technology Instant messaging Text chat Internet
forums Blogs Email Social networks
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Social Media We Know Facebook MySpace Twitter Windows Live
Google+ Bebo Skype
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How People Share Content on the Web
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Women in Social Technology
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Why Women use Social Media
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Whats exciting about Social Technology? 90% of Internet users
know at least one social network. An average social user has 195
friends.
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Age Distribution on Social Network Sites
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Lets take a look at some of these Social Networks
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Facebook Facts More than 800 million users More than 400
million active users log on to Facebook in any given day An average
user has 130 friends -http://facebook.com
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More Facebook Facts Approximately 80% of users are outside of
the United States More than 70 languages available on the site Over
300,000 users helped translate the site through the translations
application -
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If Facebook Was a Country -http://pathoftheblueeye.com
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Twitter Facts Twitter started as a simple SMS-text service. 3
years, 2 months and 1 day. The time it took from the first tweet to
the billionth tweet. 200 million Tweets per day
-http://blog.twitter.com
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Twitter Facts Twitter gets more than 400,000 new users every
day. There are currently ~300 million users of Twitters services.
Over 60% of Twitter users are outside the United States. - -
http://blog.twitter.com
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If Twitter Community Were 100 people
-http://InformationIsBeautiful.net
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Most Followed Lady Gaga : 18 million followers Justin Bieber :
17 million Britney Spears : 12 million Barack Obama : 12
million
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Google+
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Google+ Facts The Google+ Hangouts work with Google Translate
to make multi-language communication possible. With a Google +
account, you get unlimited photo storage on Picasa, instead of 1GB.
There is a 5000 maximum friend limit on every Google+ profile.
-http://google.com
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Google+ Facts
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Six Degrees of Separation
http://barnraisersllc.com/2012/04/studies-social-media-6-degrees-of-separatio/
The idea behind 6 degrees of separation is, through friend of a
friend connections, everyone is only 6 steps away, by way of
introduction, from any other person. FACEBOOK PROVES ITS 4.74
DEGREES OF SEPARATION TWITTER SHOWS ITS 4.67 STEPS LINKEDIN IS SET
UP ON 3 DEGREES OF SEPARATION You already know them You know
someone that knows them You know someone that knows someone that
knows them
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Degrees of Separation on Facebook
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Six Degrees of Separation Students Your School Teacher
Shenghan, Chief Microsoft Software Engineer & MIT Graduate
DigiGirlz Event Organizer
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In 2003, Peter Sheridan Dodds and his colleagues at Columbia
University conducted a modern version of 6 degree of separation
through studying e-mails on the Internet. They recruited over
60,000 participants from 166 different countries for the
experiment. By factoring in the rate of dropouts, the researchers
calculated a median chain length of between 5 to 7 people. EMAIL
STUDY SHOWS 5 TO 7 DEGREES OF SEPARATION
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Six Degrees of Separation Mr. Mark Harrison Broadview
University Mark mentions to Mrs. White that his son, Justin
Harrison, teaches History at Lehi High School. Contacts Mrs. White
via Gmail to be a Guest Speaker @ Springville High in Business
Communications on Tues, Feb 12, 2013 Mrs. White says that her
husband, Mr. White, also teaches @ Lehi High School -- History and
Business Communications -- and works very closely with Mr. Justin
Harrison. Mr. White is now sharing this information with you in
Business Communications @ Lehi High School. How many Degrees of
Separation is that?
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Degrees of Separation on Twitter Users on Twitter can follow
other users creating a network. The average distance on Twitter is
4.67. On average, about 50% of people on Twitter are only four
steps away from each other. In another work, researchers have shown
that the average distance of 1,500 random users in Twitter is 3.43.
- http://sysomos.com
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Degrees of Separation on LinkedIn
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Why? Why Twitter users are closer than Facebook users? 80% of
Facebook users are outside of the United States 60% of Twitter
users are outside the United States
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Social Graph
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Nodes and Ties
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Facebook in Nodes and Ties
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Twitter in Nodes and Ties
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What will you do? What information do you want from people if
you are going to build a new Social Network? Personal Information
(Node) Friendship (Tie) Open Microsoft Word. Give us 2 topics you
want to report about. Anything to do with social media. (examples:
how to get a job using social media, how social media can improve
your job skills, how texting helps people communicate, etc)
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Technology Behind the Scene Challenge More than 20 billion
photos on Facebook Each one is saved in four different resolutions
Serves around 1.2 million photos per second Solution Haystack is
Facebooks high-performance photo storage/retrieval system
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Technology Behind the Scene Challenge So many user visits at
the same time More than 80 billion photos on Facebook Database read
and write is expensive Solution Memcached is a distributed memory
caching system which Facebook, Twitter (and a ton of other sites)
use as a caching layer between the web servers and MySQL
servers
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Technology Behind the Scene BigPipe serves each web page in
sections for optimal performance. -http://facebook.com
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More Challenges to come The user base for these social sites is
increasing almost exponentially. This rapid growth means that these
social sites will keep running into various performance bottlenecks
as its challenged.
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What weve Learned Today? Social networks are very popular. More
and more people are involved in them, using and developing. If you
step into the Computer Science world, you can build things that are
in everyones life!