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5 Twitter Bookmarking ToolsA review of five apps10.02.09

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If you’re like me, you find lots of great content online every day that ends up being fodder for Twitter. It can be hard to keep track of what you tweet much less the links you send out. Favoriting a link makes it easy to find later, but if you favorite a lot of links, it can be hard to find older links. If you want to tag your favorites, well forget that. Or how about searching other people’s favorites? Impossible at the moment. These frustrations sent me on a search for the best bookmarking Twitter tool. It turns out there are many more with a wider variety of features than I imagined.

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OverviewCriteria

I sat down with my co-workers and created a wish-list of qualities that we as marketing people want in a Twitter bookmarking tool. As usual, all the tools have to be free and not require a download. Beyond that, we wanted to be able to:

have an easy-to-use interface

get the hang of it quickly

send updates to Twitter and other sites

easily configure it

shorten URL´s, preferably with the ability to choose the URL shortening tool

use analytics

save links

tag or categorize links

link to other social media sites

search through the collection bookmarks

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Apps to Review

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FREE TWITTER iPhone APPS

Have an easy-to-use interface

Get the hang of it quickly

Send updates to Twitter and other sites

Easily configure it

Shorten URL´s, choose shortening tool

Use analytics

Save links

Tag or categorize links

Link to other social media sites

Search through the selection of bookmarks

No

Yes

Tweetmarks

Sharein

Yourversion

Twitthat

Not for free$

MisterWong

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TwitthatPros

Easy -to-useBookmark twitter links

ConsVery limitedCan’t tag bookmarksNo analytics

Rating

Interface

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YourversionPros

Easy to useImports Delicious bookmarksLink taggingRate contentPublic profileSend bookmarks to Twitter, Facebook and emailBrings now content to you

ConsNo analytics

Rating

Interface

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ShareinPros

Amazing analyticsToolbar basedShows your influenceLink taggingRate contentPublic profileSend bookmarks to Twitter, Facebook and email

ConsNo tagging bookmarksYou can’t send bookmarks to other sites

Rating

Interface

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TweetmarksPros

Easy-to-useIntegrated into DeliciousSaves tweets via predefined hashtags

ConsLimited by features of Delicious No analytics

Rating

Interface

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ProsEasy to share and save links.Lets you tag bookmarksSearchable database

ConsOwn tweets not visible in profileBookmarking didn’t work when demoed.

Rating

Mister Wong Interface

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CONCLUSION This was a tough one to pick. Tweetmarks is great because if you already have a Delicious account, you don’t have to open another bookmarking account. However, Delicious lacks any way to share your bookmarks beyond its service. Sharein is also great. The analytics are beyond anything else I’ve seen but it doesn’t bring new content to you. My pick for this week’s winner is Yourversion. It imports your existing Delicious account (making Delicious redundant), serves up content to you that might be of interest and has a mobile interface. It’s got some great tools that other sites should add to their list of features.

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Read the entire review on our blog

blog.theduffyagency.com/

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The Duffy Agency website

www.theduffyagency.com

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