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Quick overview of a few tools to get you started in the digital media landscape.
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IF THE ONLY TOOL YOU HAVE IS A HAMMER, EVERY PROBLEM LOOKS LIKE A NAIL
Maslow’s Hammer
I don’t have to learn about digital technology because whatever I dream up someone, somewhere, can make it happen.*Unemployed Creatives
DON’T FORGET WHAT WE ARE DOING
Bringing a brand to life by any means necessary for the consumer. *Luke Sullivan - Hey Whipple Squeeze This
CROWDSOURCING
CROWDSOURCED MARKETING:
VOLUNTEER BRAND ENTHUSIASTS
CONTENT CREATION
Crowdsourcing.org - Crowdsourcing by Fleaser
INNOVATIVE SOLUTIONS
Crowdsourcing.org - Crowdsourcing by Fleaser
Crowdsourcing.org - Crowdsourcing by Fleaser
TIPS FOR GETTING STARTED
Crowdsourcing.org - Crowdsourcing by Fleaser
START SMALL
Crowdsourcing.org - Crowdsourcing by Fleaser
THE RULE OF 1%-9%-90%
Crowdsourcing.org - Crowdsourcing by Fleaser
FIND THE MOTIVATION MIX
Crowdsourcing.org - Crowdsourcing by Fleaser
REMEMBER “STURGEON’S LAW”
Crowdsourcing.org - Crowdsourcing by Fleaser
HARNESS “JOY’S LAW”
Crowdsourcing.org - Crowdsourcing by Fleaser
KEEP IT SIMPLE
Crowdsourcing.org - Crowdsourcing by Fleaser
COMMUNITY IS KING
Crowdsourcing.org - Crowdsourcing by Fleaser
MANAGE THE PROCESS
Crowdsourcing.org - Crowdsourcing by Fleaser
GET LEGAL INVOLVED
Crowdsourcing.org
ROUGHLY 1 MILLION WORKER HAVE BEEN PAID $1-2 BILLION FOR CROWDSOURCING PROJECTS
oBixMedia.com
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
ADVANTAGES
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
NUMEROUS IDEAS FROM NUMEROUS PEOPLE
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
CHEAP
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
FAST
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
DISADVANTAGES
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
QUALITY COULD BE QUESTIONABLE
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
UNRELIABLE
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
CONFIDENTIALITY
WHY SHOULD YOU CARE?
APPLICATION PROGRAM INTERFACE (API)
WHAT IS IT?
An API (Application Program Interface) is the interface implemented by an application which allows other applications to communicate with it.*MakeUseOf.com
IT’S ONE WORD:COMMUNICATION
APIs ARE GENERALLY INVISIBLE TO THE END USER
USEREXPERIENCE (UX)
User Experience (abbreviate: UX) is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy, or website, up to larger, integrated experiences such as a museum or airport*UXNet.org
THE EXPERIENCE BELONGS TO THE USER
GREAT USER EXPERIENCES ARE INVISIBLE
MAKE IT AS SIMPLE AS POSSIBLE
DON’T JUST ELIMINATE STEPS
UX IS YOUR BRAND
QR CODESWarning: Use with EXTREME caution
QR (Quick Response) Codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. This code will then be converted into a piece of (interactive) text and/or link.
AUGMENTED REALITY
Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data.*Mashable
I don’t have to learn about digital technology because whatever I dream up someone, somewhere, can make it happen.*Unemployed Creatives
AGENCIES ARE GOING TO HAVE TO START ACTING MORE LIKE SOFTWARE COMPANIES
FRESHORIGINALUNEXPECTEDBEAUTIFUL
Edward Boches
SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY
Edward Boches
DOES IT:ENTERTAIN?PROVIDE VALUE?PROVIDE CONTENT?
Edward Boches
BRING THE BRAND TO LIFE
Luke Sullivan
BY ANY MEANS NECESSARY
Luke Sullivan