17
Exploring social media tools Melanie Moran Vanderbilt University May 17, 2008

Exploring social media tools

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A brief overview of some popular social media tools including podcasting, YouTube, blogging, and Twitter.

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Page 1: Exploring social media tools

Exploring social media toolsMelanie Moran

Vanderbilt University

May 17 2008

Today

Discuss podcasting

Discuss YouTube

Discuss blogging

Discuss Twitter

Discuss mobile

First off whatrsquos RSSWeb ldquofeedsrdquo used to publish content

Stands for ldquoreal simple syndicationrdquo

Allows for subscription

Allows for aggregation of content

Must-have for any site with regular updates

Built in to any blogging social media software

Google Reader

To succeed with any or all of these tools

Be a consumer

Know your audience

Be relevant

Be honest

Be timely

Understand and watch your stats

Links and comments rule the day

Content is still king

Podcasting - What and how

Plan - live event Scripted story Images

Shorter is often better

Equipment Recorder microphone software RSS feed

More info on equipment and how tohttpitunesuvanderbilteducontributehtml

(Check out Talkr)

Marketing your podcast

Register with iTunes Music Store

Register with podcast search engines

Include podcast information in your news releases and printed materials

Feature podcasts on your Web site blog calendar etc

Online VideoOver 60 of American Internet users on broadband

57 of internet users have watched video online

76 of 18-29 year olds watch video online

Most share what they watch with others

YouTube 411Launched in 2005

Chad Hurley Steve Chen Jawed Karim

June rsquo06 - 100 million videos watched daily

Aug rsquo06 - 61 million hosted videos

20 million unique monthly visitors

Doesnrsquot turn a profit

Capturing and uploading video

Camera

Microphone

Editing software

File format

Permission

Lots of good how-to info online

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 2: Exploring social media tools

Today

Discuss podcasting

Discuss YouTube

Discuss blogging

Discuss Twitter

Discuss mobile

First off whatrsquos RSSWeb ldquofeedsrdquo used to publish content

Stands for ldquoreal simple syndicationrdquo

Allows for subscription

Allows for aggregation of content

Must-have for any site with regular updates

Built in to any blogging social media software

Google Reader

To succeed with any or all of these tools

Be a consumer

Know your audience

Be relevant

Be honest

Be timely

Understand and watch your stats

Links and comments rule the day

Content is still king

Podcasting - What and how

Plan - live event Scripted story Images

Shorter is often better

Equipment Recorder microphone software RSS feed

More info on equipment and how tohttpitunesuvanderbilteducontributehtml

(Check out Talkr)

Marketing your podcast

Register with iTunes Music Store

Register with podcast search engines

Include podcast information in your news releases and printed materials

Feature podcasts on your Web site blog calendar etc

Online VideoOver 60 of American Internet users on broadband

57 of internet users have watched video online

76 of 18-29 year olds watch video online

Most share what they watch with others

YouTube 411Launched in 2005

Chad Hurley Steve Chen Jawed Karim

June rsquo06 - 100 million videos watched daily

Aug rsquo06 - 61 million hosted videos

20 million unique monthly visitors

Doesnrsquot turn a profit

Capturing and uploading video

Camera

Microphone

Editing software

File format

Permission

Lots of good how-to info online

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 3: Exploring social media tools

First off whatrsquos RSSWeb ldquofeedsrdquo used to publish content

Stands for ldquoreal simple syndicationrdquo

Allows for subscription

Allows for aggregation of content

Must-have for any site with regular updates

Built in to any blogging social media software

Google Reader

To succeed with any or all of these tools

Be a consumer

Know your audience

Be relevant

Be honest

Be timely

Understand and watch your stats

Links and comments rule the day

Content is still king

Podcasting - What and how

Plan - live event Scripted story Images

Shorter is often better

Equipment Recorder microphone software RSS feed

More info on equipment and how tohttpitunesuvanderbilteducontributehtml

(Check out Talkr)

Marketing your podcast

Register with iTunes Music Store

Register with podcast search engines

Include podcast information in your news releases and printed materials

Feature podcasts on your Web site blog calendar etc

Online VideoOver 60 of American Internet users on broadband

57 of internet users have watched video online

76 of 18-29 year olds watch video online

Most share what they watch with others

YouTube 411Launched in 2005

Chad Hurley Steve Chen Jawed Karim

June rsquo06 - 100 million videos watched daily

Aug rsquo06 - 61 million hosted videos

20 million unique monthly visitors

Doesnrsquot turn a profit

Capturing and uploading video

Camera

Microphone

Editing software

File format

Permission

Lots of good how-to info online

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 4: Exploring social media tools

To succeed with any or all of these tools

Be a consumer

Know your audience

Be relevant

Be honest

Be timely

Understand and watch your stats

Links and comments rule the day

Content is still king

Podcasting - What and how

Plan - live event Scripted story Images

Shorter is often better

Equipment Recorder microphone software RSS feed

More info on equipment and how tohttpitunesuvanderbilteducontributehtml

(Check out Talkr)

Marketing your podcast

Register with iTunes Music Store

Register with podcast search engines

Include podcast information in your news releases and printed materials

Feature podcasts on your Web site blog calendar etc

Online VideoOver 60 of American Internet users on broadband

57 of internet users have watched video online

76 of 18-29 year olds watch video online

Most share what they watch with others

YouTube 411Launched in 2005

Chad Hurley Steve Chen Jawed Karim

June rsquo06 - 100 million videos watched daily

Aug rsquo06 - 61 million hosted videos

20 million unique monthly visitors

Doesnrsquot turn a profit

Capturing and uploading video

Camera

Microphone

Editing software

File format

Permission

Lots of good how-to info online

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 5: Exploring social media tools

Podcasting - What and how

Plan - live event Scripted story Images

Shorter is often better

Equipment Recorder microphone software RSS feed

More info on equipment and how tohttpitunesuvanderbilteducontributehtml

(Check out Talkr)

Marketing your podcast

Register with iTunes Music Store

Register with podcast search engines

Include podcast information in your news releases and printed materials

Feature podcasts on your Web site blog calendar etc

Online VideoOver 60 of American Internet users on broadband

57 of internet users have watched video online

76 of 18-29 year olds watch video online

Most share what they watch with others

YouTube 411Launched in 2005

Chad Hurley Steve Chen Jawed Karim

June rsquo06 - 100 million videos watched daily

Aug rsquo06 - 61 million hosted videos

20 million unique monthly visitors

Doesnrsquot turn a profit

Capturing and uploading video

Camera

Microphone

Editing software

File format

Permission

Lots of good how-to info online

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 6: Exploring social media tools

Marketing your podcast

Register with iTunes Music Store

Register with podcast search engines

Include podcast information in your news releases and printed materials

Feature podcasts on your Web site blog calendar etc

Online VideoOver 60 of American Internet users on broadband

57 of internet users have watched video online

76 of 18-29 year olds watch video online

Most share what they watch with others

YouTube 411Launched in 2005

Chad Hurley Steve Chen Jawed Karim

June rsquo06 - 100 million videos watched daily

Aug rsquo06 - 61 million hosted videos

20 million unique monthly visitors

Doesnrsquot turn a profit

Capturing and uploading video

Camera

Microphone

Editing software

File format

Permission

Lots of good how-to info online

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 7: Exploring social media tools

Online VideoOver 60 of American Internet users on broadband

57 of internet users have watched video online

76 of 18-29 year olds watch video online

Most share what they watch with others

YouTube 411Launched in 2005

Chad Hurley Steve Chen Jawed Karim

June rsquo06 - 100 million videos watched daily

Aug rsquo06 - 61 million hosted videos

20 million unique monthly visitors

Doesnrsquot turn a profit

Capturing and uploading video

Camera

Microphone

Editing software

File format

Permission

Lots of good how-to info online

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 8: Exploring social media tools

YouTube 411Launched in 2005

Chad Hurley Steve Chen Jawed Karim

June rsquo06 - 100 million videos watched daily

Aug rsquo06 - 61 million hosted videos

20 million unique monthly visitors

Doesnrsquot turn a profit

Capturing and uploading video

Camera

Microphone

Editing software

File format

Permission

Lots of good how-to info online

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 9: Exploring social media tools

Capturing and uploading video

Camera

Microphone

Editing software

File format

Permission

Lots of good how-to info online

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 10: Exploring social media tools

Building a solid YouTube presence

Brand your page - colors logos graphics

Work to bring consistency to video

Playlists

Links

Subscribers

Comments

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 11: Exploring social media tools

YouTube and embedding

YouTube tools allow you to embed videos and playlists in your Web site

Great jumpstart if you donrsquot have support ability to host your own videos

All hits to your videos - wherever they are embedded - count towards your YouTube views

YouTube adding more tools functions all of the time

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 12: Exploring social media tools

Blogging

9 of Internet users have created a blog - 6 of all Americans - 11 million people

25 of Internet users read blogs - 1 in 6 of all Americans - 32 million people

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 13: Exploring social media tools

Some blog content optionsAbout your organization

About your field

About your profession

About a particular area of expertise

About an event

From the painfully obvious files - Donrsquot blog unless you have something to say

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 14: Exploring social media tools

Blogging platforms and how to choose

Wordpress Blogger TypePad

Decide how you want content to be hosted (domain)

What are your audiences using

What features are offered and how easily with this merge with your other tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 15: Exploring social media tools

TwitterImmediate brief global

Social messaging

Mobile

Mini constant blog

Increasing news use

Learn more from Common Craft

Letrsquos look

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 16: Exploring social media tools

Going mobile62 of American adults have used mobile devices to access internet take photos text etc

Market will continue to grow particularly with 18-24 year olds

Content is being captured by mobile devices

Align your content with these devices

Check out Qik - live video streaming from your phone

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran

Page 17: Exploring social media tools

Contact

Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelaniemoranvanderbiltedublogvuwordpresscomtwittercommelaniemoran

wwwslidesharenetmelaniemoran