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www.LiBeckIMLLC.com
Like Me!
Liana “Li” EvansLiBeck Integrated Marketing
@storyspinner
www.LiBeckIMLLC.com
Everyone Wants to “Go Viral”
www.LiBeckIMLLC.com
You Can’t Plan Viral• Very Accidental
– Most things that go viral are never planned that way
• Timing is Everything– What worked today won’t
work tomorrow• Most Don’t Sell Anything
– There’s never an expectation of purchase
www.LiBeckIMLLC.com
You Don’t Have to Be Sexy to Be Valuable
• Remember Viral is Short Lived– Usually a short burst & hard to create
• When Your Valuable, You’re ‘Sticky’– People will always want more– They’ll recommend you to their friends
• Think Differently– Don’t be a copy cat, be valuable in your
own way
www.LiBeckIMLLC.com
Big Tony the Plumber Isn’t Sexy….
www.LiBeckIMLLC.com
What’s Your Goal?
www.LiBeckIMLLC.com
Make it Easy to Share…
… Or Someone Else Will
www.LiBeckIMLLC.com
Find Their Passion• Hitting an Emotion Causes Passionate Actions
–Useful / Solving a Problem–Outrage–Happiness–Sadness–Humor–Compassion
www.LiBeckIMLLC.com
Focus on Quality• What would you rather have 30k+ fans
who just follow you or:– 1k fans who over 50% read your content– 100 views that lead to 10+ purchases?– 400 loyal fans who recommend you
to 5 of their friends once a week
www.LiBeckIMLLC.com
How Can You Realistically Have a Conversation?
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When You Focus on What They Want
www.LiBeckIMLLC.com
Understand Your Audience
• Where Are They?– This is where you can seed your content
• What Are They Doing?– Reading, Creating, Conversing
• What is Their Need?– Time Saving, Gathering Info, Comfort
www.LiBeckIMLLC.com
www.LiBeckIMLLC.com
Give Up Control• It’s Social Media – You Really Don’t
“Own” Anything Anymore– Your audience wants to feel connected to you– Your audience wants to feel like they help make
your success– You cannot control what your
audience thinks, says or how they react
www.LiBeckIMLLC.com
Get Your Audience Involved• Getting Them Involved Brings Them
Back – It Makes You ‘Sticky’– Apps, Games– Quizzes– Polls– Questions– Interactive Videos, Apps, Flash
www.LiBeckIMLLC.com
Be Realistic• Don’t Create Pieces with the Intent of
Going Viral, But Be Prepared– What’s Success for Your Content?
• Page Views, Time on Site, Conversions– What Do You Measure?
• Traffic, Buzz, Shares, Links– It Rarely Happens Overnight
• Find Your Influencers & Seed it To Them 1st
www.LiBeckIMLLC.com
Don’t Forget to Integrate• Optimize Your Content
– So it can be found anywhere• Synch Your Messages
– So your audience isn’t confused• Don’t Ignore Other Channels
– They can help propagate your tactics• Attribution
– Remember to count Social in the Mix
www.LiBeckIMLLC.com
Summary• Viral isn’t Cookie Cutter• Find Your Audience’s Passion• Create Content for THEM!• Make That Content EASY to Share• Give Up Control• Stop Counting!• Remember It’s About Them
www.LiBeckIMLLC.com
Free Resources• eBooks:
– Social Media Myths– 3 Keys to Content Creation & Success in Social
Media– What is Foursquare: A Business Guide to Locati
on Based Marketing• Free Chapter of Social Media Marketing: E
ngaging Strategies for Facebook, Twitter & Other Social Media
www.LiBeckIMLLC.com
Contact• Liana “Li” Evans
– www.LiBeckIMLLC.com– @storyspiner– Facebook.com/lianaevans– [email protected]
– Can Buy the Book at Booth 720 (and get a free eBook copy too)
