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Social Media: Going Viral Against HIV and STIs
Strategic Planning for Use of Social Media
December 7, 2010
04/12/2023 Going Viral Against HIV and STIs 2
Bradley W. Jobling
• 15 years online marketing and Internet strategy
• 5 years online marketing and web strategy at
Columbia University Medical Center
• 1 year social media for Department of Surgery
• MBA from Columbia Business School
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Videos Talk
Breast Cancer in Women of Color Breast Cancer 101http://www.youtube.com/watch?v=DeT-YusTIGI
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Is social media working for health care?
• The WHO used Twitter to communicate, research, and
monitor the H1N1 pandemic.
• Patients are using Diabetic Connect, Daily Strength,
PatientsLikeMe, and ShareCare..
• Clinicians are joining Sermo and Ozmosis.
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Does social media work for NYP/Columbia?
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Why is strategy important?
• What is the message of your social media project?
• How is social media justified to management? Is there an
ROE?
• Who is going to generate the content & monitor pages?
• What are the employee policies regarding social media?
• What happens when an issue, crisis or legal conundrum
occurs?
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Social Media Mindset
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1. Determine 1st Program
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2. Listen
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3. Prepare
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4. Engage
Graphic Courtesy Social Media University Global social-media-university-global.org
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5. Assimilate & Enjoin
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6. Measure Successes
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Why is content strategy important?
• New requirements for even more “community” content.
• Content should be edited for various property.
• Editorial calendar creates campaigns and proves results
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Solutions Summary
Q&A Online Communities
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From the Bottom of My LVAD
Bradley W. JoblingSocial Media Manager
Columbia University Department of Surgerywww.columbiasurgery.org
[email protected]@bradjobling
www.linkedin.com/in/bradleyjobling
