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GOING VIRAL
Maximize your social media and raise more money!
INTRODUCTIONS
Jen Newmeyer
Digital Media Manager@CharityJen
Good News Gal
Molly Rivera
Digital Communications@MsMollyRivera
Cheese Wiz
Food Bank of Central & Eastern NC#CreateGoodNC
OVERVIEW
Supercharge Your Network
Spark All Available Channels
Electrify Your Genius
#CreateGoodNC
SORRY…
#CreateGoodNC
CAMPAIGN SUCCESS: #GIVINGTUESDAY
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Revenue
2012 2013 2014
0
600
1,200
1,800
2,400
3,000
3,600
Website Hits
2012 2013 2014
CAMPAIGN SUCCESS: #FOODBANK24
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Revenue
2012 2013
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Website Hits
2012 2013
CAMPAIGN SUCCESS: #HOLIDAYMEALS
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
Revenue
2012 2013 2014
28,000
35,000
42,000
49,000
56,000
63,000
Website Hits
2012 2013 2014
SUPERCHARGE YOUR NETWORK
Get people talking about
your cause!
SOCIAL MEDIA AMBASSADORS
Networked Volunteers Using Social Media Powers for Good
ESTABLISH A PLAN What do you want shared? How often? Set up Communication Methods Develop Training Documentation Determine Recognition
#CreateGoodNC
VOLUNTEER ACQUISITION Utilize Existing Volunteer Base Attend Networking Events Post Information on Your Website Share on Social Media Include Opportunity in Newsletters
#CreateGoodNC
TRAINING Create a Welcome Packet Provide Organizational Talking Points Include Them in Campaign Promotion Consider a Tour or Annual Meeting
#CreateGoodNC
ENGAGEMENT & RETAINMENT Consistent Newsletters Offer Networking Opportunities Utilize #FF on Social Media Consider Renewal Process
#CreateGoodNC
SPARK ALL AVAILABLE CHANNELS
Let no stone be unturned!
Utilize multi-channel planning for every
campaign.
DIGITAL ADVERTISING Facebook Ads & Boosted Posts Twitter Ads & Analytics Google AdWords… Y’all have a Google
Grant?
#CreateGoodNC
TRADITIONAL OUTREACH Direct Mail Email Newsletters Print Newsletters Press Releases
#CreateGoodNC
CAMPAIGN TIPS Establish a Goal & Show Impact Decide on a Hashtag Create Promo Graphics & Banner Photos Say Thank You!!
#CreateGoodNC
ELECTRIFY YOUR GENIUS
Don’t be afraid to pursue
your creative ideas!
24 HOUR TELETHON
24 Hours of Streaming Video to Raise $50,000
TOOLS USED CREATIVELY Streaming Video Interviews & Entertainment Dunk Tank!
#CreateGoodNC
BE PREPARED FOR SETBACKS
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Revenue
2012 2013 2014
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Website Hits
2012 2013 2014
ANALYZE & REGROUP Be prepared to eliminate Get ready for hard conversations Build on success
#CreateGoodNC
RECAPLet’s go over the
highlights!
RECAP Super Charge Your Network
Consider a Social Media Volunteer Program Spark All Channels
Digital, Mail, Newsletters, Press Releases Electrify Genius
Think outside of the box…Utilize the talents of your friends or
volunteers
#CreateGoodNC
THANK YOU!
Connect with us…Jen Newmeyer :: @CharityJen
Molly Rivera :: @MsMollyRivera
Food Bank :: @FoodBankCENC
#CreateGoodNC
