Going Viral with Video Content Marketing

Geert Coppens CEO, Explania.com

Internet World – May 11, 2011

About Explania• Development of high-quality multimedia content for:

– Content Marketing and Market Education– Corporate Communication & Product Marketing– E-learning & People Development

• Hosting and distribution via Explania.com• For delivery on any screen: PC, TV, mobile, tablet…• In multiple languages (>20, including Chinese, Arab, Russian, …)

• To help our customers reach their business objectives

Some Customers

Going Viral with Video Content Marketing

Agenda

What is Content Marketing?Why Video?Viral ContentImpact on SEO

Going Viral with Video Content Marketing

Content Marketing:Stop selling, start giving

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www.willitblend.com

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“Regardless of what business you’re in, you’re really in the content business.”

Gary Vaynerchuk

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Joe Pulizzi

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Joe Pulizzi:

“Content marketing is a marketing technique of creating and distributing

relevant and valuable content to attract, acquire, and engage

a clearly defined and understood target audience – with the objective of driving profitable

customer action.

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What Content Marketing is NOT

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Going Viral with Video Content Marketing

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Why Focus on Video?People are busy and impatientShort attention spansSound, motion, interaction grab and keep attention

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Joe Pulizzi:

“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in

reconciling neutral content with a positive return.”

Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video

http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/

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Video drives Search:38% use search engines to find video54% use Youtube search to find video >30% of search results contain video78% of Internet users watch video3,4 minutes average video length

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

Video drives Social:Facebook has become larger than Google in 2010 (US, Visits)3rd place in top 10 Online Video Views>20 million videos uploaded each month>2 billion videos viewed each month

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

Video drives SEOSearch generates highest volume to web video contentVideo SEO is 53 times more likely to drive a first page result than traditional SEOCTR rates are higher in video results

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

Going Viral with Video Content Marketing

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Embedding: Viral Distribution

When do people share content?

EntertainingFunWeirdAmazing

InformativeRelevantValuable

Interesting

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Social Media: Viral Spreading

How Viral Video can Improve SEO Results

A few Tips & TricksMap your ecosystemCommunicate to your ecosystemKeep feeding the birds

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Internet Sources 01/12/2010 – 26/01/2011:http://www.reelseo.com/content-marketing-video-social-media/http://www.reelseo.com/video-xml-sitemaps-video/http://contentmarketingtoday.com/category/content-marketing/video/http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/http://www.webvideomarketing.org/http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/http://www.emarketer.com/Article.aspx?R=1008070http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educatedhttp://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Videohttp://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-loucahttp://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-materialhttp://www.toprankblog.com/2011/01/content-marketing-tips-5/

Thank you

Questions?

gc@explania.comTwitter: @Explaniawww.explania.com

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