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What's going viral, and how can you get it? Social media has a ton of lingo, Viral is one of the more important terms. In social media marketing we want to spread our messaging far and wide, this presentation explains how to do just that. This was designed and presented live by me for in 2012. Storytelling and slide animation are not included here. Enjoy, Corinne Cavanaugh
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What is going Viral onSocial Media?By Corinne Cavanaugh
Take-a-Ways
What you will learn in the next 17 Slides
What’s happening in social media marketing
What is going viral, how do I get it
How to spread the word
Note, this is a live presentation that has been slightly adapted for SlideShare. Storytelling not included!
What’s happening in social media?
An Unintentional Movement
What do school lunches have to do with business?
No secrets
Testimonials
Doing the right thing
What is viral?What goes viral?
The Needs of Viral
Attention One Key Point Interesting Surprise
Need: Participation
Need: Emotional
What content works for me?
What does my tribe do in their spare time?
Is this content fun or interesting?
If I were online, would I actually read this?
Does this evoke a positive emotional reaction?
Going viral!How to make content go far…
The Social Media Germ
“Sneezers’ are at the core of any ideavirus. Sneezers are the ones who, when they tell ten or twenty or 100 people about an idea—people believe them” - Seth Godin
Strategy Depicted…. Aacchooo!
Who are your Sneezers? (advocates!)
Who are my Advocates?
Location
Fan base size
Fan base similarity
Pleasant/Irritating
SummaryIf you want to viral …
• Know your audience• Compelling content • Sneezing!
Thank you, Corinne Cavanaugh
