About Radio City

Radio City 91.1FM is the leading radio

brand of the country. Its unique and

innovative entertaining programmes

has positioned it as a strong market

player. It has been awarded as the

“Most Popular Youth Brand” of the

year. It is an attractive platform for

advertisers who want to target the

youth listeners.

Leading Radio Station of the

Country

Youth Centric

Innovative Programming

Delivers value for money

Provides attractive value adds

Large Listenership Base

Why should you

advertise in Radio City ?

Leading Radio City

Advertisers

Knowlarity Communications

Ethinicity

Craftsvilla

Target Audience

Young professionals (21-30yrs)

High School and College Students (15-20yrs)

Bollywood Music Aficionados

Ahmednagar Akola Bangalore Baroda

Chennai Coimbatore Delhi Gwalior

Hyderabad Jalgaon Lucknow Mumbai

Nagpur Nanded Pune Sangli

Solarpur Surat Vizag

Advantages of Advertising

via releaseMyAd 3 step simple booking process

Make payment online

Get ads live within 7 days of clearing

the payment

Get best Ad creatives developed

Get best consulting service to get best

returns on investment

Tailor made media plans

Services Offered by

releaseMyAd

1)Media Planning and Buying of Radio City spots

We plan and buy ad slots for advertisers

complimenting their business needs. We

place your Ads at the right moments for

the right number of times and the lowest

rates to target the right audience to get

maximum results. We tailor the best

media plans as per your objective and

target audience.

Ad creatives are very important for radio

advertising so your audio’s have to be

effective enough to take the perfect call to

action. We are in partners with Jingle India

and help advertisers to capture the listeners

attention with alluring ad creative in different

languages at the most exciting rates.

You can get Ad creatives of the following

formats:

*Jingles

*Voice Overs

2)Creative Development

Our team consists of highly experiencedindustry veterans. They easilycomprehend the advertisersrequirements and craft the best mediaplans inclusive to your needs. Whateverbe your objective or budget our expertswill get you going to get the perfectresults.

They help you select the right stationand the right slots to get the bestresults.

3)Consulting Services

Radio City Advertising

Opportunities

Type Description

RJ mentions

In an RJ mention the RJ speaks about the brand

in a very effective and consumer engaging

manner. An RJ mention is approximately 60-90

seconds.

CapsulesCapsules are FCT spots.These are normal

advertising spots where you can place your Ad.

Contests

Contests are run during programming timeband.

These constitute 2 links. In the first link contest

question is put up and listeners are asked to call

or message. In the second link radio station

declares the winner and take him/her on air.

Each link is of 60-90 seconds

Type Description

Sponsorships

These can be exclusive or associate

sponsorships. Exclusively can be used for

Time Check and Traffic Update. And all

shows have associate sponsorship space.

Fabric

Fabric are the ones in which 3 RJ mentions

are aired back to back for the same brand

in an hour. All 3 mentions are connected

with each other for a specific brand

communication.

Utilities

Traffic Update, Time Check, Weather

Update, Stock Update etc are Utilities which

have an option of Associate or Exclusive

sponsorship Ad.

Specials

Wishes on a special day such as Diwali,

Holi, Navratri, Independence day ,etc by a

client.

Type Description

Events

Marketing events are conducted by the radio

stations . The client have the opportunity for Title

Sponsorship, Powered by or associate

sponsorship.

Sparklers

Sparklers or Sweepers are 10 second FCT

which are aired as the last or the first spot of the

break.

Road Blocks

Road block is the one in which only One

Advertiser advertises for a particular time period.

It is an FCT road Block then all the spots aired

will be of the same advertiser. In content Road

Block the Programming content is utilised by one

client i.e the RJ Mentions, Sweepers etc

Outdoor Broadcast

When a client has an ongoing event at some

location then our Outbound Radio Jockey goes

to that specific location and records bits of

consumers act and the same is connected live

on the radio station with the Studio Radio

Jockey.

You can email your requirement to us on: radio@releasemyad.com

You can also call us on 09038015241