Print Radio and Tv Advertising

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    Unit 3

    15.09.2010

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    1. Offset

    2. Gravure

    3. Letter press

    4. Screen Printing

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    Offset :

    Printing done in flat surface.

    Eg News Paper

    Gravure:

    Design is engraved and cut down in a plate and used.

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    Letter Press:

    ` Transfer the image from one surface to

    ` Another surface

    ` Letters are made up of metal stuff;

    ` Printing surface is raised like char on a typewriter

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    Screen Printing:

    ` No need of printing plates

    ` Printing on clothes, plastics, etc

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    Radio advertisements

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    Radio stations today generally run their advertising in clusters or

    sets, scattered throughout the broadcasting hour.

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    ` Provides unique communication medium

    ` 1930 and 1940 are called the golden years ofRadio

    ` Held the attention of American people

    ` Transistor came into existence

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    ` One way communication

    ` No visual effect could be seen

    ` Advertising done through audio only

    ` Audio impacts play a vital role

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    ` Includes the visual effects

    ` Plays a vital role in demonstrating a product

    ` Creates best awareness

    ` More coverage compared to radio advertisements

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    Pre

    Production Production

    Post

    Production

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    STAGES IN PRODUCING A TV ADVERTISEMENT

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    Pre production:

    1. Closing between film and radio

    2. Planning special elements

    3. Visualizing the commercial

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    5. Pricing the project

    6. Choosing the production team

    7. Choosing the location

    8. Conduction pre production meeting

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    Production:

    1. Preparing for the shooot

    2. Shooting

    3. Recording of sound effects

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    Post production:

    1. Editing

    2. Recording additional sound

    3. Creating sound effects

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