Controversial Print AdvertisingShock, Entertain, Purchase and Awareness

What could possibly be controversial about this?

What could possibly be controversial about this?

What could possibly be controversial about this?

What could possibly be controversial about this?

What do we mean by ‘controversial’?

Images speak louder than wordsDifferent demographics find different adverts controversial. What might be controversial to your granny might be really cool to you. Advertisers have to be sure they fully understand their target market before they start making a controversial advert.

Ever hear of the term ‘there’s no such thing as bad press’? Often advertisers aren’t concerned with the negative feedback they might get from their advert, as long as more and more people see it, it will generate interest.

Amnesty International & Benetton are known for their thought-provoking images about global issues. Government and charity messages speaking out about domestic violence, child abuse and healthcare make for difficult viewing, but start stimulate conversations.

What is the purpose of a controversial advert for a product?

Analyse the following Controversial Product Adverts…

‘Ariel’ washing powder AdAriel Analysis

‘Just’ hand wash AdJust Analysis

‘Glassing’ sunglasses AdGlassing Analysis

‘The Dark Side of Sweetness’ Chocolate Ad‘The Dark Side of Sweetness’ Analysis

My Analysis of ‘Ariel’

My Analysis of ‘Just’

My Analysis of ‘Glassing’

My Analysis of ‘The Dark Side of Sweetness’

It’s Shocking!

Charity Adverts

Charities and organisations often use shocking (or controversial) methods for their advertising so they stand up and take action.

Have a look at the following charity advertisements and pick which one you think is the most ‘controversial’ and explain why.

The most controversial charity advert is…

What is the purpose of a controversial advert for a product?

Other controversial adverts…

Possibly the most well-known controversial advert