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This presentation explain the current scenario in the market of radio advertising in Mumba and Navi Mumbai, region, India. Kindly go through the presentation to understand the potential capabilities in the platform for media reach and popularity. Please follow us at @LCmediaHouse or @Dinesh_Malhotra also find us on faceboook at: www.facebook.com/LCmediaHouse
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Some interesting facts FOR RadioSome interesting facts FOR Radio
@LCmediaHouse@LCmediaHouse
@Dinesh_Malhotra@Dinesh_Malhotra
Section
CSection
DSection
ESection
A
1. Fastest growing medium after C&S TV
IRS-08 R1 & 10 Q2 Urban
59.8
18.6
9.7
70.4
19.4
8.7
36.1 35.4
18.0
-2.0
4.0
0
10
20
30
40
50
60
70
80
90
100
TV - C & S Any Print - AIR Any FM - Last 1 week Cinema - Last 2months
-5
0
5
10
15
20
25
30
35
402008 2010 Growth
2306
1478
971 950
485
30
500
1000
1500
2000
2500
Radio City (Last 1 Week)
The Times of India
Maharashtra Times
Internet (Yesterday
Users)
Navbharat Times
Cinema (More than once a
week)
Source: IRS Q2’2010 SEC ALL 12+. IRS: Mumbai
All Figs in ‘000
2. Reach of FM is far higher than that of most leading print vehicles
2306
2076 2030
15531467
13501224
1159
745655 650
419
277
0
500
1000
1500
2000
2500
All Figs in ‘000
Source: SEC ALL 12+. IRS Q2 2010
3.Radio City reach is significantly higher than most niche segments
4. Radio most preferred after TV with 78 mns being spent on the medium
102
78
63
23
0
20
40
60
80
100
120
TV Radio Internet Press
Source : IRS-2010 Q2
5.Time Spent by Town class: Growth for TV comes from smaller towns; for print comes from 10 lacs + towns and Radio has shown growth 40 lakh + towns and also small town
Source: IRS Q2’2010- IRS R1 ’2009
Time Spent on Medium (in Minutes)
TV Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh
2010 110 122 106 108 105 104
2009 108 122 107 107 102 102
Difference 1.2 0.1 -1.1 1.1 3.2 2.3
Growth % 1.1 0.1 -1 1 3.2 2.2
Print Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh
2010 30 33 30 29 29 27
2009 29 32 29 29 27 26
Difference 0.8 0.4 1 0 1.5 0.8
Growth % 2.7 1.2 3.5 -0.1 5.4 3.1
Radio Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh
2010 60 62 59 59 59 59
2009 58 60 60 58 57 55
Difference 2 2 -1 1 2 4
Growth % 3.4 3.3 -1.7 1.7 3.5 7.3
6.Time Spent by SECs: SEC AB shows growth in Times spend for Radio
Source: IRS Q2’2010- IRS R1 ’2009
Time Spent on Medium (in Minutes)
TV All SEC A SEC B SEC C SEC D/E
2010 102 116 113 113 105
2009 101 114 111 111 105
Difference 1.6 2.4 1.4 2 0.8
Growth % 1.6 2.1 1.3 1.8 0.8
Print All SEC A SEC B SEC C SEC D/E
2010 27 37 32 29 25
2009 26 37 31 28 24
Difference 0.9 0.4 0.8 0.9 0.7
Growth % 3.4 1.2 2.6 3.1 3
Radio All SEC A SEC B SEC C SEC D/E
2010 78 77 80 84 85
2009 79 76 79 84 88
Difference -1 1 0.9 -0.9 -3.3
Growth % -1.3 1.3 1.1 -1.1 -3.7
7.Radio is the second fastest growing medium in SEC A after InternetBest bet for targeting high end consumers
21.5
-3.5
10.0
37.2
-2.5
-10.0 0.0 10.0 20.0 30.0 40.0
FM Radio
C&S Viewer
Internet
Cinema
% Growth(Reach)
SEC AIRS 2010 Q2 vs 2007 R1
322
323
324
325
326
327
328
329
330
331
332
TV TV + Radio
326
331Metro
5.6
lacs
172.5
173
173.5
174
174.5
175
175.5
TV TV + Radio
174
17510 - 40 Lakhs …
189.5
190
190.5
191
191.5
192
TV TV + Radio
190
1921-5 Lakhs
Figs in Lacs
towns
towns
1.8
lacs
1.38
lacs
Source: TGI 2010 : SEC ABC : 15-54
8.With Radio added to the TV plan, more people can be reached
9. FM more skewed towards upwardly mobile audiencesHigher affinity with new age media like internet
IRS Q2 2010, Urban
Also low duplication with print
Highest duplication with internet … mindset match?
10 Q2 All TV - C&S FM Print Internet Cinema
(000s) 275958 194399 53638 97796 17267 44177
TV - C&S 70 100 80 85 91 87
Print 35 43 53 100 82 55
Internet 6 8 15 14 100 18
Cinema 16 20 30 25 46 100
FM 19 22 100 29 46 36
10. Top FM stations command a more elite audience than top TV channels! Radio City has higher skew towards SEC A; more than Top GECs & Hindi News Channel
IRS 2010 Q2, Statistics : Index to All population
0
50
100
150
200
250
SEC A SEC B SEC C SEC D SEC EAaj Tak Colors Star Plus Radio City (91.1) Radio Mirchi (98.3)
11. Quality audiences assured because of least clutter
Vehicle Commercial time
Star Plus 224
Colors 188
Radio City 100
FCT indexed to Radio CitySeptember 2010Adex
Sony Ent. 176
Zee TV 174
CASE STUDY.CASE STUDY.
BASED ON RAM, TAM & IRS-2010 BASED ON RAM, TAM & IRS-2010 Q2Q2
Case Study- Why Radio is a better investment than TV
Prime-Time ComparisonMumbai : With a frequency of 26.6, Radio City delivers more than double the reach @ 1+ of Star PlusDelhi : Radio City delivers 12 times the frequency of Star Plus
TG Weeks Time Band
TV Females, 15+, SEC BC Wk – 38 8pm to 11pm
Radio Females, 12+, SEC BC Wk 29-40 8pm to 11pm
Mumbai Reach % Reach '000
Channel GRP AOTS 1+ 3+ 1+ 3+
Star Plus 15 1.3 12 1 44 4
Radio City 711 26.6 27 23 409 357
Delhi Reach % Reach '000
Channel GRP AOTS 1+ 3+ 1+ 3+
Star Plus 35 1.7 21 4 104 20
Radio City 345 12.1 29 20 360 253
Case Study- Why Radio is a better investment than TV
Morning Time-band ComparisonMumbai : With a frequency of 31, Radio City delivers more than thrice the reach @ 1+ of Star PlusDelhi : Radio City delivers more than 6 times the frequency of Star Plus
TG Weeks Time Band
TV Females, 15+, SEC BC Wk – 38-41 7am-11am
Radio Females, 12+, SEC BC Wk 29-40 7am-11am
Mumbai Reach % Reach '000
Channel GRP AOTS 1+ 3+ 1+ 3+
Star Plus 25 2.8 9 3 25 8
Radio City 1053 31 34 27 523 406
Delhi Reach % Reach '000
Channel GRP AOTS 1+ 3+ 1+ 3+
Star Plus 34 2.3 15 4 53 14
Radio City 542 14 38 30 474 372
12.Radio high on frequency with 800 spots in comparison to TV’s mere 9 spots; CPT being the lowest amongst all medium Radio proves to be the better investment
# 20 secs
Reach(000s)
CPT
Duration/Spots per day
800
722
2216
3 months/12 spots a day
9
182
8791
1 week/ 1 spots a day
2
679
2368
1 week
16L plan, Unit: 20s(City) Prime Time. 75cc(Print) TOI+Mir20s(Star Plus) Prime Time
Mumbai, AA 25-44 ABIRS Q2’2010(Print),TAM(TV),RAM(FM)
Comparing an outlay of Rs 16 lacs in Mumbai
Radio TV Print
Let us see what TAM has to say about Radio Let us see what TAM has to say about Radio TAM media research 2010TAM media research 2010
13.Radio has grown across all days of WeekWeekday growth has been stupendous
610 585658685
640703
0
100
200
300
400
500
600
700
800
Weekday Saturday Sunday
Mar-08
Aug-10
Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata
12.3 % 9.4%
6.83%
Average Audience (000s)
423
1091
897
575
806
698
519
1249
969
590
865 870
0
200
400
600
800
1000
1200
1400
Early Morning Morning Mid Morning Afternoon Evening Late Evening
Mar-2008
Aug-2010
23 %
14 %
8 %
3 %
7 % 25 %
5 am- 7am 7 am- 10 am 10 am-1 pm 1 pm- 5pm 5 pm- 9 pm 9 pm- 12 am
Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata
14.Higher Growth recorded by Radio in Morning & Evening time-bandsOther dayparts also chipped in with growth numbers
15.Radio Reach growth on par with TV Reach through the day
0
10
20
30
40
50
60
70
80
90
10005
:00
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
TV Radio
Cume Reach %
Source: TAM & RAM, Period- June-Aug’2010, Markets: Mumbai, Delhi Bangalore, Kolkata
Universe (000s)RAM:25567TAM: 46451
16. Radio performing different roles through the day:
Reach builder in the mornings while acts as a supplement medium in the evenings
TVR in (000s)
RADIO Dominates TV Dominates
Radio Acts as a Reach Building Platform in Mornings
5am-7am 7 am-10 am 10 am-1 pm 1 pm-5 pm 5 pm- 9 pm 9 pm-12 pm
Average audience by DayParts (000s)
Radio- Source: RAM, TG: AA 10+, Period: Jun-Aug’10 TV- Source- TAM, TG: AA 12+; Period: Jun-Aug’10; RAM Markets
17. Advertisers have increased spends on Radio by almost 40%.
5 %
36%
43 %
36 %
38 %
37 %
No. of Hours
Source: Adex; Period: June-Aug 2010
Commercial time by RAM Markets
5am-7am 7 am-10 am 10 am-1 pm 1 pm-5 pm 5 pm- 9 pm 9 pm-12 pm
18. Radio advertising spends growth is the highest for Saturday!In line with engagement growth being highest for Saturday
No. of Hours
37%
43% 32%
Source: Adex; Period: Jun-Aug 2010
CASE STUDY: CADBURYS CELEBRATIONS: RAKSHA BANDHAN
4 Weeks of activity with presence on TV & Radio
Optimizing the spots on TV & Radio to ensure reaching out to maximum audience
20. Spots on TV & Radio is increased in tandem with peaks touching in Week 34
Spots
WeeksSource: Adex, Market: All India, Period: Wk 32-35
Cadbury’s Celebration: Raksha Bandhan
Reach (in Mn)
Source: TAM & RAM, Market: Mumbai, Period: Wk 32-35, RAM TG: AA 12+, TAM TG: AA 10+
Inclusion of Radio in plan shows spike in people reached
Air Travelers, Believe in the mantra of consumption of healthy & premium food. More Style Conscious
FM listeners party harder & are more tech-savvy. Have possession of high-end products.
Lifestyle Pvt Radio C&S TV PressHeavy Clubbing 219 109 134Heavy Discos 203 103 92Heavy Coffee Shops 173 106 115
Heavy Pubs & Liquor Bars 161 107 112Theatre Music and art 140 107 104
New Products in Home Pvt Radio C&S TV Press Apple iPod 202 112 116 Digital Radio / World Tel 175 109 81 Digital Photo frame 168 108 114 Recordable CD Player 156 113 105 Home Theatre System 154 112 113 LCD Screen TV 152 112 118 Web Cam 149 109 122 Recordable DVD Player 142 111 118 Plasma Screen TV 123 114 116
Access to New Technology Pvt Radio C&S TV PressSatellite Navigation for cars 281 113 114Combined MP3 and digital multimedia player 264 111 114PVR /DVR 207 112 71Hi-Fi unit with built-in hard disk 186 113 96High Definition ready TV Less often 176 110 114Modular Kitchen Cabinets 176 109 111Microwave Ovens 170 111 119DVD recorder/ HDD recorder 140 112 115Photo Printer 114 109 117
Air Travel Pvt Radio C&S TV Press
Air Travel within India in last 12 months 254 104 122
Travelled abroad in the last 12 months 151 102 117
Premium Cosmetics & Personal Care Pvt Radio C&S TV PressBlushers & Highlighters 183 104 89
Cleansing Creams And Lotions And Wipes 169 106 110Deodorants/Anti Perspirants 167 106 112Hair Conditioners 165 105 108Body Sprays 163 106 98Face Washes & Scrubs 163 105 112Foundation (Make Up) 157 104 93Body Creams & Lotions 156 104 109Perfumes 142 104 96
Premium Foods Pvt Radio C&S TV PressMargarine/Low Fat Butter 190 106 105Instant Pasta 172 105 109Packet Frozen Vegetables 168 106 109Breakfast Cereals 167 105 109Conserve 164 100 103Jelly Powder/Crystal 164 107 107Mayonnaise/Sandwich Spreads 161 104 112Jams/Marmalade 158 107 113Packet Frozen Paneer 158 104 111
Tinned And Packet Soups / Soup Mixes 156 106 107Microwave/Pressure Cook Popcorn 151 105 110Ready To Eat Food 146 103 104Tomato Ketchup 138 104 109Instant Noodles 125 104 106Packaged Non-Veg Food - Raw 124 102 101
FM Listeners – Party Harder, Tech-Savvy, Air Travelers, Style-Conscious and Consume Premium Foods
Source: TGI 2010
LifestylePvt Radio Radio City C&S TV Press
Heavy Clubbing 219 255 109 134Heavy Discos 203 205 103 92Heavy Coffee Shops 173 194 106 115Heavy Pubs & Liquor Bars 161 154 107 112Theatre Music and art 140 169 107 104
New Products in HomePvt Radio Radio City C&S TV Press
Apple iPod (Digital Music player) 202 311 112 116Digital Radio / World Tel 175 122 109 81Digital Photo frame 168 226 108 114Home Theatre System 154 198 112 113LCD Screen TV 152 132 112 118Web Cam 149 166 109 122Recordable DVD Player 142 179 111 118Plasma Screen TV 123 150 114 116
Access to New TechnologyPvt Radio Radio City C&S TV Press
Satellite Navigation for cars 281 356 113 114Combined MP3 & digital multimedia player 264 336 111 114PVR /DVR 207 233 112 71Hi-Fi unit with built-in hard disk 186 238 113 96Air-Conditioner 177 222 109 120High Definition ready TV Less often 176 209 110 114Modular Kitchen Cabinets 176 208 109 111Microwave Ovens 170 155 111 119DVD recorder/ HDD recorder 140 232 112 115
Air TravelPvt Radio Radio City C&S TV Press
Air Travel within India in last 12 months 254 255 104 122
Travelled abroad in the last 12 months 151 178 102 117Air Travelled in last 12 months 147 171 103 109
Premium Cosmetics & Personal CarePvt Radio
Radio City C&S TV Press
Blushers & Highlighters 183 203 104 89Cleansing Creams And Lotions And Wipes 169 187 106 110Deodorants/Anti Perspirants 167 172 106 112Hair Conditioners 165 187 105 108Body Sprays 163 167 106 98Hair Sytling Gels, Mousses And Creams 159 192 104 108Body Creams & Lotions 156 139 104 109Perfumes 142 151 104 96Face Moisturising Creams, Lotions & Cold Cream 137 130 102 107Face Powder (Compacts) 137 134 104 90
Premium FoodsPvt Radio
Radio City C&S TV Press
Cheese In Tins/Spreads/Cubes/Slices 208 282 107 112Margarine/Low Fat Butter 190 198 106 105Instant Pasta 172 188 105 109Condensed Milk 168 205 104 106Breakfast Cereals 167 219 105 109Conserve 164 250 100 103Jelly Powder/Crystal 164 224 107 107Packet Pasta 164 162 106 110Mayonnaise/Sandwich Spreads 161 188 104 112Jams/Marmalade 158 179 107 113Packet Frozen Paneer 158 188 104 111Tinned And Packet Soups / Soup Mixes 156 184 106 107Microwave/Pressure Cook Popcorn 151 161 105 110Ready To Eat Food 146 160 103 104Branded & Packaged Yoghurt/Dahi 140 170 103 106Tomato Ketchup 138 146 104 109Breakfast Cereal (Like Cornflakes, Oats, Dalia, Etc.) 129 137 104 105Cake Mix/Pudding Mix/Gulab Jamun Mix/Kulfi Mix 127 145 103 103Instant Noodles 125 130 104 106Packaged Non-Veg Food - Raw 124 137 102 101Noodles, Macaroni, Spaghetti/Vermicelli 116 122 102 105
Radio City Listeners- Young, trendy, on the move, more tech savvy, more conscious about how they look & what they eat.
Source: TGI 2010
Profile of Radio City Listener
City Mirchi Big
I buy new products before most of my friends 22 19 20
I think that well-known brands are better 23 23 21
I enjoy foreign food 19 14 18
I t’s worth paying more for organic food 22 19 24
I often eat snacks while on the move rather than eating a proper meal 25 20 20
City Mirchi Big
I buy new products before most of my friends 22 19 20
I think that well-known brands are better 23 23 21
I enjoy foreign food 19 14 18
I t’s worth paying more for organic food 22 19 24
I often eat snacks while on the move rather than eating a proper meal 25 20 20
19.Are Brand conscious ….
Brand Conscious Brand Conscious
High Standard of Living High Standard of Living
TGI: SEC AB 15 -55, Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
20. High Profile Male Listeners…
TGI: SEC A M 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
Drinks premium drinks ….Drinks premium drinks ….
Drives high end cars……Drives high end cars……
Has branded furniture……Has branded furniture……
Wears expensive branded watches……Wears expensive branded watches……City Mirchi Big
Watches: Bentex 1.5 1.2 1.8
Watches: Tommy Hilfiger 1.4 1.1 1.7
Watches: Cartier 0.9 0.7 0.0
City Mirchi Big
Tiger Hill Beer 2.0 1.6 2.4
Director’s Special 3.9 1.1 3.4
Heineken 1.5 1.2 0.1
City Mirchi Big
Branded Furniture: Godrej 7.2 4.4 2.3
Branded Furniture: Ikea 3.5 3.3 0.0
PC At Home: Sony 1.9 1.4 0.0
City Mirchi Big
Honda City / V-Tec 9.6 7.6 11.5
Chevrolet Aveo 1.0 0.8 1.2
TV Set : Sony 11.1 10.9 9.6
21. High Profile Female Listeners…
TGI: SEC A F 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
ProgressiveProgressiveQuality ConsciousQuality Conscious
EliteElite
Brand ConsciousBrand Conscious
Enjoys Traveling…Enjoys Traveling…
Likes to look goodLikes to look good
Attributes City Mirchi BigBEHAVIOURYou should make use of everyopportunity that comes your way 34.5 28.0 25.2Its worth paying extra for good quality products 31.8 31.1 19.3I always look for the light/diet versions of food and drink 29.5 21.2 26.3I try to go somewhere different on holiday every time 27.5 22.1 25.0There is no guilt in acquiring wealth and spending it 26.9 21.1 18.4A designer label improves a person's image 22.7 14.5 22.2I enjoy foreign food 19.9 13.4 17.1Its important to keep young looking 18.6 16.9 20.3
OWNERSHIPCurrently Own: Electric Coffee Maker 16.3 11.8 14.9Currently Own: Cooking Range 8.5 8.1 5.9Shampoos: Brands: All: Avon 6.3 2.4 5.2Shampoos: Brands: All: Dove 3.3 0.9 0.4Owns Branded Furniture : Ikea 2.8 1.4 0.5Watches: Brands: Christian Dior 2.5 0.1 0.2Most Recently Obtained Car: Hyundai Accent 2.5 0.0 0.0Shampoos: Brands: All: Revlon / Revlon Flex 2.5 1.6 3.7Watches: Brands: Optima 2.4 0.0 0.0
22. City listeners are informative and are trialist
30
City Mirchi Big
28 32I would not change the newspaper I read
I am a regular cinema goer
I read a newspaper most days
20 18 23
39 39 39
I tend to buy things that I see advertised 19 18 16
Experimental
EntertainedInformative
Radio City listenersRadio City listeners
When I see a new brand I often buy it to see what it is like 46 43 46
TGI: SEC AB 15 -55, Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
Radio City Listener …… In a Nutshell
TGI: SEC AB , Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
Positive
Fashion Conscious
Mature
Health Conscious
Independent
Progressive
Informative
Likes Branded goods
Radio City Network Coverage
Classification of Top 20 Cities in IndiaClassification of Top 20 Cities in India
Megacities
Boomtowns
Niche Cities
Mumbai *
Delhi *
Bangalore *
Chennai *
Hyderabad *
Ahmedabad *
Pune *
Surat *
Kanpur
Jaipur *
Lucknow *
Nagpur *
Coimbatore *
Bhopal
Kolkata @
Faridabad
Amritsar
Ludhiana
Chandigarh
Jalandhar
*- Direct RC presence in these cities
Source: National Council of Applied Economic Research (NCAER)
@- RC network presence in these cities
These cities account for just a tenth of These cities account for just a tenth of the country’s population, but generate the country’s population, but generate around around 60%60% of India’s surplus income of India’s surplus income
Nagpur, Surat & Coimbatore are the cities which is Nagpur, Surat & Coimbatore are the cities which is covered by only “Radio City”.covered by only “Radio City”.
23.Radio City is the right choice for advertisers due to their right & high presence in the potential markets…
Mega Cities Boomtowns Niche CitiesPopulation Share 7.40% 1.80% 0.70%Income Share 24.60% 4.50% 1.70%Expenditure share 16.40% 3.40% 1.30%Surplus Income 49% 7.90% 2.90%
% Share in India
Source: NCAER 2007-2008 Report
Mega Cities Boomtowns Niche Cities2002-2005 7.50% 8.50% 7.30%2005-2008 11.00% 12.60% 10.50%2008-2016 9.80% 11.70% 9.30%
Source: NCAER 2007-2008 Report
Annual Household Incume Growth
Source: National Council of Applied Economic Research (NCAER)
• Mega cities & Boomtowns contributes maximum to national income as compare to niche cities .
• These are the cities which accounts maximum surplus income, also shows highest expenditure share to Indian GDP as compare to Niche cities.
• Radio city does not present in niche cities where other network station have shown their strength due to low trend in income & expenditure.
24. Radio city does not present in niche cities due to low trend in income & expenditure. The Right Targeting strategy…
Radio City’s Performance
ZONE WISE REACH OF RADIO CITY ZONE WISE REACH OF RADIO CITY RAM + NON RAM MARKETSRAM + NON RAM MARKETS
20011516
918617 520 351 263 175 112
27043010
51745528
974114250
Mirch
i
City
Red
Big
On
e
Su
ryan
Fever
Meo
w
My F
M
Hitz
Tad
ka
Hello
Visakh
a
Ind
igo
Aah
aa
Figures in ‘000s
Source:SEC ALL 12+. IRS – 2010 Q2, RC & Census
RADIO CITY HAS THE 2ND HIGHEST REACH
14250
26. Highest in reach
959
617
3960
3056
2061
1442
987 973
Mirc
hi
City
Re
d
Big
On
e
Me
ow
Fe
ve
r
Hitz
Figures in ‘000s
Source:SEC ALL 12+. IRS – 2010 Q2, RC & Census
RADIO CITY HAS THE 2ND HIGHEST REACH WITH 30.56 LACS LISTENERS IN NORTH
3960
27. Very Competitive in North Zone
1516
918617 520
1703
2451
3245
4260
8030
10727
Mirc
hi
City
Re
d
Big
On
e
Fe
ve
r
Me
ow
My
FM
Hitz
Ta
dk
aFigures in ‘000s
Source:SEC ALL 12+. IRS – 2010 Q2, RC & Census
RADIO CITY HAS THE 2ND HIGHEST REACH WITH 80.56 LACS LISTENERS IN NORTH+WEST ZONE
10727
28. City Close to No.1 position in North + West Zone
1257973
617351 263 175 112
7483
4767
33713329
2704
1546
Mirc
hi
City
Big
Re
d
Su
rya
n
On
e
Fe
ve
r
Me
ow
Hitz
He
llo
Vis
ak
ha
Ind
igo
Aa
ha
a
Figures in ‘000sx
Source:SEC ALL 12+. IRS – 2010 Q2, RC & Census
RADIO CITY HAS THE 2ND HIGHEST REACH WITH 47.67 LACS LISTENERS IN NORTH+WEST ZONE
7483
29. 2nd Highest reach in North + South Zone as well…
INDIVIDUAL MARKET PERFORMANCE OF RADIO CITY INDIVIDUAL MARKET PERFORMANCE OF RADIO CITY BASED ON RAM, IRS-2010 Q2BASED ON RAM, IRS-2010 Q2
580 574537
488
393 384
143
0
100
200
300
400
500
600
700
Radio City RadioMirchi
Red FM Big FM Fever FM Radio One Oye
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 33, Places: All, Cume
30. Highest reach in Mumbai
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 33, Places: All, TSL
6.38
5.034.53 4.35
3.583.11 3.05
0
1
2
3
4
5
6
7
RadioMirchi
Radio City Red FM Fever FM Big FM Radio One Oye
31. 2nd Highest in TSL in Mumbai
1.5 1.5
1.21.1 1.1
0.8
0.2
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
Radio City Mirchi Fever FM Red FM Big FM Radio One Oye
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 30, Places: All, Tarp
32. Highest in Radio Currency “TARP” in Mumbai
Figures in %
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 39, Places: Home, Share
21.7
14.4 14.213
10.1
5.3
1.2
0
5
10
15
20
25
Mirchi City Fever Big One SFM Indigo
33. 2nd Highest market share in Bangalore
Figures in hh:mm
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 38, Places: All, TSL
9.3
7.5 7.2 7.16.4
5.5
4.1
0
1
2
3
4
5
6
7
8
9
10
Fever City Mirchi Big One S FM Indigo
34. 2nd Highest in TSL in Bangalore
Figures in %
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 39, Places: Home, TARP
2.3
1.5 1.51.4
1.1
0.6
0.1
0
0.5
1
1.5
2
2.5
Mirchi City Fever Big One S FM Indigo
35. 2nd Highest in Radio Currency “Tarp” in Bangalore
891
673
407 394
299
230165
0
100
200
300
400
500
600
700
800
900
Mirchi City Red Big One Fever Hitz
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
36. 2nd Highest reach in Delhi
96
87
52
0
20
40
60
80
100
City Mirchi Red
Figs in 000’s
Source: IRS 2010 Q2 , SEC AB 25-44
37. No.1 in Lucknow in terms of reach
74
51
34
20
0
10
20
30
40
50
60
70
80
Mirchi My FM City Red
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
38. No.3 in Nagpur
47
35
1916
0
5
10
15
20
25
30
35
40
45
50
Mirchi City My FM Big
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
39. Strong No.2 station in Surat
41
14 13
8
0
5
10
15
20
25
30
35
40
45
Mirchi City Big Red
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
40. No.2 in Vadodara
23
19
15
12
0
5
10
15
20
25
Red Mirchi City Big
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
41. No.3 in Vizag
70
29
2319
0
10
20
30
40
50
60
70
Radio Mirchi Radio City S FM/ Red FM Radio One
Source: AC Nielsen Aug SEC AB 25-44
Reach %
42. 2nd Highest reach in Pune
50
31
16
4 3
0
5
10
15
20
25
30
35
40
45
50
Mirchi City My FM One S FM
Source: AC Nielsen June SEC AB 25-44
Reach %
43. 2nd Highest reach in Ahmedabad
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