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Commercial radio stations make most of their revenue selling “airtime” to advertisers. Of total media expenditures, radio accounts for 6.9%.Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.More than eight out of ten Americans feel listening to commercials in exchange for free radio is a “fair deal”. For more information Visit us http://www.optimizenewyork.com
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Radio Advertising
Commercial radio stations make most of their revenue selling “airtime” to
advertisers. Of total media expenditures, radio accounts for 6.9 %.
Radio stations today generally run their advertising in clusters or sets, scattered
throughout the broadcasting hour.
Radio stations and advertising agencies subscribe to this paid service, because
ratings are key in the broadcast industry.
Radio stations sell their airtime according to dayparts.
http://www.optimizenewyork.com
Efficacy
More than eight out of ten Americans
feel listening to commercials in
exchange for free radio is a “fair deal”.
Consumers perceive the ads as more
relevant to them personally, which can
lead to increased market awareness
and sales for businesses running ad
schedules.
http://www.optimizenewyork.com
Statistics Report
Twenty-five percent of listeners say they’re more interested in a product or business
when they hear about it on their preferred station.
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Radio Commercials
Length : 10s,15s,30s or 60s.
English : 6syllabled/second
Filipino : 10 syllables/Second
10S : 20-25words
20S : 40-45 words
30S : 60-70 words
60S : 130-150words
Radio Commercials cater to varied segments.
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Revenue Stream.
The traditional revenue stream for
commercial radio stations offering real
flexibility with your message.
Day of the week
Time of the day
Length of the Ad
Content duration
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Radio Marketing
Radio marketing strategy differs from other types because of its unique
forum, which requires special attention to areas otherwise thought
unimportant.
It is important to have an organized plan when starting any marketing
project so there is a clear path to follow.
One thing to consider when developing a radio marketing strategy is the
audience affiliated with the radio station, channel, or network.
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Radio Commercial Strategy...(Contd)
The Radio requires an audio presentation exclusively.
Unlike other types of advertising, which rely primarily on colors and imagery, radio
marketing must focus solely on the audio message.
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It is also necessary to consider a direct advertisement or a direct response
advertisement with a clear cut call to action.
Consider the angle how the product is being presented, and decide the best
method to for your market.
Advertising agencies, such as RadioActive Media, can be very helpful in creating
the production at all stages of the radio marketing strategy process.
They have specialists that are familiar working in the industry and are
knowledgeable in what is required to produce a successful marketing campaign.
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Friend
Radio is “a friend”
Listeners use radio for emotional reasons to keep their spirits up, to stop
themselves from feeling bored in a car or isolated while doing daily chores.
This leads to them seeing radio as a kind of friend, and this is a valuable
context for an advertiser to appear in.
http://www.optimizenewyork.com
Contact us
Corporate Performance Artists
HQ: 675 Third Avenue (42nd St.), Suite 2200, NYC
Mail: 132 East 43rd St, #534, New York, NY 10017
http://www.optimizenewyork.com
