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Vermont Commercial Radio & Television Advertising Directory 2020
Produced by Vermont Association
of Broadcasters
4 Carmichael Street, 111-106Essex Junction, VT 05452
802-233-0296 | [email protected]
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Why Radio? Why TV?Reaches a Wide, Targeted Audience:Advertising on television delivers a huge audience you can reach instantaneously. Specific audiences can be targeted by advertising in programs that match that target demographic.
Grabs Attention:TV viewers are attentive and TV ads are capable of interrupting whatever else a viewer might be doing to watch and listen to your pitch. Video advertising provides the most impact on viewers with the exclusive combination of sight, sound, color, motion, emotion and the power of demonstration.
Creative Storytelling:TV ads tell stories that have an impact on the audience. The combination of sight and sound fosters emotion and empathy and can give greater meaning to a brand beyond its basic product.. Whether your message is light-hearted, humourous, thought-provoking or heart-breaking, your ad determines how you want your audience to react.
Trusted News Source:In an era when questionable information is rampant on social media, the public turns to local broadcast journalists to provide trusted news to help them understand what is happening in their communities and around the country.
Selective Targeting:Radio programming targets specific demographics and market segments. Therefore, you can lock into your potential customers and increase the frequency of delivering your message.
Mobility:92% of Americans listen to radio every week and thanks to streaming and Smart technology, they are listening in lots of different places! At home on their smart speakers, while working on their laptops, while traveling by car, walking using their Smartphones and outdoors in their yards while gardening, playing sports, grilling or relaxing.
Increased Frequency:Advertising works with frequency and reaching your audience repeatedly. Radio exposes your ad to the audience repeatedly to build awareness. Also, due to the loyalty of people listening to the same station, you are able to impact the same people more often.
Memory Recall:Compared to a written advertisement, sound is more effectively stored in memory and recalled when it’s time to purchase goods or services.. In addition, there is the ability to instill emotion and allows listeners to use their imagination to create their own image of the product/service.
Cost Effective:Radio advertising is inexpensive to produce. Production of your audio message is usually included at no additional cost when you invest in an advertising campaign. You can create more than one message and rotate them or you can change your message as frequently as you want, all with very little turn-around time.
Brand Awareness:On-air personalities are part of the fabric of the communities they serve. Listeners are loyal to their favorite DJs who are also social influencers and respond to calls-to-action.
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Table of ContentsCommercial Radio:
Catamount Radio Group …….…………........... 4WDVT-FM, WJEN-FM, WJJR-FM, WSYB-AM/FM, WZRT-FM
Champlain Radio Group ……………………..... 5WIXM-FM, WWMP-FM
Four Seasons Media ……………………..….... 6WTSA-AM, WTSA-FM
Great Eastern Radio …………………………... 7WRFK-FM, WJKS-FM, WSNO-AM/FM, WWFY-FM, WPLA-FM
Great Eastern Radio Continued ……………... 8WKKN-FM, WTHK-FM, WWOD-FM
Hall Communications Radio …………………. 9WBTZ-FM, WIZN-FM, WJOY-AM, WKOL-FM, WOKO-FM
Impact Radio ………………………................. 10WTNN-FM
Monadnock Radio Group …………...……….. 11WINQ-AM, WKVT-FM, WRSY-FM
Montpelier Broadcasting …………..................12WDOT-FM, WNCS-FM, WRJT-FM
Northshire Communications …….…… 13WEQX-FM
Puffer Broadcasting ……..……….....… 14WTWN-AM, WYKR-FM
Radio New England …….…………...... 15WOTX-FM
Radio Vermont Group …………...……. 16WCVT-FM, WDEV-AM, WDEV-FM, WLVB-FM
Sugar River Media …...……………...... 17WCFR-AM/FM, WCVR-AM/FM
Sun Signals, LLC ……………………… 18WCLX-FM
Vermont Broadcast Associates …..….. 19WGMT-FM, WKXH-FM, WSTJ-AM/FM
Vermont Broadcast Associates Cont.... 20WIKE-AM, WJJZ-FM, WMOO-FM
VOX AM/FM ………………………...…. 21WEAV-AM, WEZF-FM, WCPV-FM, WVTK-FM
VOX AM/FM Continued ……………..... 22WVMT-AM/FM, WXXX-FM, WXZO-FM
WBIN Media ………………………...…. 23WXLF-FM, WZLF-FM
Commercial Television:
Gray Television …………………………. 24WCAX-TV
Hearst Television ………………….……. 25WNNE-TV, WPTZ-TV
Nexstar Television …………………….... 26WFFF-TV, WVNY-TV
Catamount Radio
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Contact: Peter Colomb, Sales Manager
(802) 747-8916, [email protected] Dorr Dr., Rutland, VT, 05701
Station: 98.1 WJJR-FMFormat: Adult Contemporary
Target Demo: W25-54www.wjjr.net
Station: WJEN-FM“105.3 Cat Country”
Format: CountryTarget Demo: P25-54
www.catcountryvermont.com
Station: WZRT-FM“Z 97.1”
Format: CHRTarget Demo: P18-34
www.z971.com
Station: WDVT-FM“Rock 94.5”
Format: Classic RockTarget Demo: P35-54www.rock945vt.com/
Station: WSYB-AMFormat: News, Talk, Sports
Target Demo: P35-54www.wsyb1380am.com
- Live & Recorded Commercials and Sponsorships- Digital Advertising Services including Video Production, Geo-fenced Social
Media ads, Google & Facebook Retargeting- On Location Broadcasts
Champlain Radio Group
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Station: WIXM-FM“Mix 102.3”Format: AC
Target Demo: P18-49www.themix1023.com
Station: WWMP-FM“Rock 103.3”Format: Rock
Target Demo: P18-34rock1033burlington.com
Contact: Ed Flanagan, General Manager
(802) 793-1444, [email protected] 169 River St., Montpelier, VT 05602
- Live & Recorded Commercials & Sponsorships- Digital Advertising Campaigns
Four Seasons Media
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Contact: Kelli Corbeil, General Manager
(802) 380-6137, [email protected] PO Box 819, Brattleboro, VT, 05302
Station: 96.7 WTSA-FMFormat: Hot AC
Target Demo: P35+wtsaradio.com
Station: WTSA-AM (+FM Translator)“The Beast 99.5”
Format: RockTarget Demo: P35+
wtsaradio.com
- Live & Recorded Commercials & Sponsorships- Digital Advertising Campaigns Available- On Location Broadcasts
Great Eastern Radio
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Contact: Wally Caswell, VP/General Manager
(802) 291-0500, [email protected] 41 Jacques St., Barre, VT, 05641
Stations: WWFY-FM & WPLA-FM“Froggy 100.9 & 104.3”
Format: CountryTarget Demo: P24+
www.froggy1009.com/
Stations: WRFK-FM & WJKS-FM“Frank FM”
Format: Classic RockTarget Demo: P35+
www.frankvermont.com
Station: WSNO-AM(+ FM translator)
Format: CHRTarget Demo: P21+
www.thebeatvermont.com
Great Eastern Radio Cont...
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Contact: Peter Case, General Manager
(802) 380-1077, [email protected] City of License: Westminster, Wilmington & Woodstock
Station: WTHK-FM
Station: WWOD“93.9 The River”
Format: AAATarget Demo: P21+www.river939.com
“The Peak”Format: Classic RockTarget Demo: P35+
www.thepeakradio.com
Station: WKKN-FM
Hall Communications Radio
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Contact: Dan Dubonnet, VP/Manager
(802) 658-1230, [email protected] 70 Joy Dr., South Burlington, VT 05403
Station: 98.9 WOKO-FMFormat: Country
Target Demo: 25-54www.woko.com
Station: WBTZ-FM“99.9 The Buzz”
Format: Modern RockTarget Demo: 18-49
www.999thebuzz.com
Station: 106.7 WIZN-FMFormat: Classic RockTarget Demo: 25-54
www.wizn.com
Station: WKOL-FM“KOOL 105”Format: ‘80s
Target Demo: 35-6445,000
www.wkol.com
Station: WJOY-AM 1230Format: Easy Listening
Target Demo: 55+www.wjoy.com
- Live & Recorded Commercials and Sponsorships with streaming- Targeted Digital Advertising Campaigns using Geo-Fencing- On Location Broadcasts
Impact Radio
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Contact: Aaron Tourville, Marketing Consultant
(518) 593-1723, [email protected] 4049 Williston Road Suite 7 South Burlington, VT 05403
Station: WTNN-FM“Eagle Country 97.5”
Format: CountryTarget Demo: P25-54
www.eaglecountry975.com
- Live & Recorded Commercials & Sponsorships- Digital Advertising options including Banner
Ads, Social Media Ads, GeoFencing, E-Newsletter Marketing
- On Location Broadcasts
Monadnock Radio Group
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Contact: Bob Cox, General Manager
(603) 497-7718, [email protected] 458 Williams St., Brattleboro, VT 05301
Station: WKVT-FM“92.7 BrattFM”
Format: Adult HitsTarget Demo: Adults 25-54
brattfm.com
Station: WINQ-AM (+ FM translator)“Country 98.7”
Format: CountryTarget Demo: Adults 25-54
987wink.com
Station: WRSY-FM“101.5 The River”
Format: Adult Alternative AlbumTarget Demo: Adults 35-54
https://wrsi.com
- Live & Recorded Commercials & Sponsorships- Website & Mobile Banner Ads, E-newsletter Marketing- On Location Broadcasts
Montpelier Broadcasting
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Contact: Ed Flanagan, General Manager
(802) 793-1444, [email protected] 169 River St., Montpelier, VT 05602
Station: WNCS-FMCity of License: Montpelier Station: WRJT-FM
City of License: RoyaltonStation: WDOT-FM
City of License: Danville
“The Point” Radio NetworkFormat: Adult Album Alternative (AAA)
Target Demo: 35-64pointfm.com
- Live & Recorded Commercials & Sponsorships- Digital Advertising Campaigns
Northshire Communications
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Station: 102.7 WEQX-FMFormat: Alternative Rock
Target Demo: P25-54www.weqx.com
Contact: Mimi Brown, General Manager
[email protected] 161 Elm St., Manchester, VT 05255
- Live & Recorded Commercials- Digital Advertising Campaigns- On Location Broadcasts - Sponsorships
Puffer Broadcasting
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Contact: Stephen Puffer, General Manager
(802) 757-2773, [email protected] PO Box 675, Wells River, VT 05081
Station: WYKR-FMFormat: Country
Target Demo: P25-54www.wykr.com
Station: WTWN-AMFormat: Religious
Target Demo: P25-54
- Live & Recorded Commercials and Sponsorships- On Location Broadcasts
Radio New England
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Station: WOTX-FM“The Outlaw”
Format: Classic RockTarget Demo: P35-64
Contact: Danielle MacNevins, Traffic Manager
(603) 788-3636, [email protected] Lunenburg, VT
Radio Vermont Group
16
Contact: Steve Cormier, General Manager
(802) 922-1312, [email protected] 9 Stowe St., Waterbury, VT, 05676
Station: WDEV-AM & FMFormat: News
Target Demo: P40+wdevradio.com
Station: WCVT-FMFormat: Classic HitsTarget Demo: P35+
classichitsvermont.com
Station: WLVB-FMFormat: Country
Target Demo: 35+www.wlvbradio.com
- Live & Recorded Commercials, Sponsorships and 1-hour Talk Show opportunities- Digital Strategic Planning, Email Marketing, Social Media ads, Video Production,
Blogging, Website Development, SEO, SEM, Reputation Management- On Location Broadcasts
Sugar River Media
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Contact: Aaron Gonthier, General Manager
(802) 738-9423, [email protected] 62 Radio Dr, Randolph, VT 06060
Station: WCVR-AM/FMFormat: Classic Country
Target Demo: P25+northcountry1320.com
Station: WCFR-AM/FM“Rewind 106.5)Format: Hot AC
Target Demo: P35-55www.wcfram1480.com
Contact: John Landry, General Manager
(914) 564-6032, [email protected] 10 Clinton St., Springfield, VT 05156
- Live & Recorded Commercials- 10, 30 & 60 minute infomercial interviews- Digital Ad Creation & Video Production Services
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Sun Signals, LLCContact:
Maria Slattery, Sales Manager(888) 468-1029, [email protected]
560 Lake St., Bridport, VT 05734
Station: WCLX-FM“Farm Fresh Radio”
Format: Adult AlternativeTarget Demo: P25-54
http://farmfreshradio.com
- 24/7 online order system at www.farmfreshradio.com- Live & Recorded Commercials- Digital Advertising Campaigns
Vermont Broadcast Associates
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Contact: Bruce James, General Manager
(802) 626-9800, [email protected] 39 Church St., Lyndonville, VT 05851
Station: WGMT-FM“Magic 97.7”
Format: Adult Contemporarymagic977.com/wp
Station: WKXH-FM“Kix 105.5”
Format: Countrywww.kix1055.com/wp
Station: WSTJ-AMFormat: Nostalgia
wstj1340.com
Vermont Broadcast Associates Cont...
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Contact: Bruce James, General Manager
(802) 626-9800, [email protected] 39 Church St., Lyndonville, VT 05851
Station: WMOO-FM“MOO92”
Format: Hot ACwww.moo92.com/wp
Station: WJJZ-FM“Hot New Country”Format: Country
www.jjcountry.com
Station: WIKE-AM (simulcast of WMTK-FM)“The Notch”
Format: Classic Hitswww.notchfm.com
VOX AM/FM (Page 1 of 2)
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Contact: Dave Godette, VP/Director of sales802-654-9315, [email protected]
265 Hegeman Ave., Colchester, VT 05446
Station: WEZF-FM“Star 92.9”
Format: Hot ACTarget Demo: A 25-54
www.star929.com
Station: WCPV-FM“101.3 The Game”
Format: SportsTarget Demo: M 25-54
www.1013thegame.com
Station: WVTK-FMFormat: Classic Hits
Target Demo: A 35-64www.921wvtk.com
Station: WEAV-AM“The Zone”
Format: SportsTarget Demo: M 35-64www.960thezone.com
VOX AM/FM Continued...
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Contact: Dave Godette, VP/Director of Sales802-654-9315, [email protected]
265 Hegeman Ave., Colchester, VT 05446
Station: WXXX-FM“95 Triple X”Format: CHR
Target Demo: A 18-49www.95triplex.com
Station: WVMT-AM/FMFormat: News/Talk
Target Demo: A 35-64www.newstalk620wvmt.com
Station: WXZO-FM“96.7 MeTV FM”Format: Oldies
Target Demo: A 35-64metv.fm/wxzo
WBIN Media
23
Station: WXLF-FM & WZLF-FM“The Wolf”
Format: Countrywxlf.nh1.com
Contact: Faith Francis, General Manager
(603) 230-9000, [email protected] Licensed to Hartford, VT & Bellows Falls, VT
Gray Television
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Contact: Nick Hesenecz, General Sales Manager(802) 652-6452, [email protected]
30 Joy Drive, South Burlington, VT 05403
Station: WCAX-TVNetwork Affiliate: CBS
www.wcax.com
News, weather, sports, entertainment and community service combined on broadcast and digital media platforms.
Hearst Television
25
News, weather, sports, entertainment and community service combined on broadcast and digital media platforms.
Station: WPTZ-TVNetwork Affiliate: NBC
www.mynbc5.com
Station: WNNE-TVNetwork Affiliate: CW
www.mynbc5.com/the-valley-cw
Station: WPTZ D.2Network Affiliate: MeTV
www.metv.com
Contact: Jim Meffessanti, General Sales Manager518-420-15168, [email protected]
530 Community Drive, Ste. 55, South Burlington, VT 05403
Nexstar Media
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Contact: Jesse Alamed, General Sales Manager
(802) 859-1359, [email protected] Mountainview Dr., Colchester, VT 05446
www.mychamplainvalley.com/aboutus/advertise-with-usNews, weather, sports, entertainment and community service combined on broadcast and digital media platforms.
